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Buying an established website

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Whole Paradigm

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Hey all,

I have an opportunity to purchase a few different websites that are already established and generating revenue. Like anything, there are several questions to ask and research to conduct. I'd like to put together a little list of what may constitute an appropriate purchase in regard to websites.


  • Is it a viable business model?
  • Do you obtain any existing inventory or customer contracts with the purchase?
  • Does the site pass your feasibility test? <(See example)
  • How much revenue is the site making? (Ask for verification statements verified by a CPA)
  • Does the business incur any expenses?
  • What changes can you make to reduce overhead?
  • What can you do to increase profit? How long would it take?
  • How long has the site/business been established?
  • What is the annual % of revenue growth? That is, how much more is it making over the previous year?
  • How many visitors does the site have a day? (Ask for logs, records, additional stats, etc.)
  • What are the site's popularity rankings on major sites?
  • Has the owner done anything to increase these rankings?
  • Is the site featured elsewhere? (Blogs, Web sites, magazines, etc.)
  • How many other sites link to this site?
  • If the site sells a product, is there a dedicated supplier? Other supplier sources?
  • If it's information related or a service, do you possess the skills to duplicate it?
  • Has the sites reputation been spoiled? Unhappy customers?
  • Does the site check out on BBB? <(Link provided)
  • Is the business license current?
  • Are taxes current?
  • Is the URL expired or near expiring?
  • Is there a valid SSL certificate to protect transactions?
  • Are there any software/hardware included with the purchase?
  • Do you gain any proprietary software with the purchase?
  • Why is the owner selling? Are they tired or bored? No time to maintain? Desperate for money?
  • Can you create a similar site and results for less than what your purchasing it for?


Please feel free to add to this.



All the best,


Cory
 
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O vjopl zua jov vjot qsivvz nadj tquv up, epf qasdjetoph vjiti podji xictovit vjev esi emsiefz itvecmotjif esi hsiev gus hipisevoph qettowi opduni, op nutv detit og zua lpux xjev zua'si fuoph zua dep caz tiwisem xictovit epf csiel iwip op mitt vjep jemg vji voni zua usohopemmz iyqidvif vu. Qistupemmz xjip qasdjetoph e xictovi O xuamfp'v djidl gus ectumavimz iwiszvjoph zua qutvif, emvjuahj ov't e huuf djidlmotv. Optvief O xuamf katv muul ev:

  • Ot vji opduni tvecmi? (ot vji hsuxvj fidmopoph/opdsietoph us juwisoph esuapf e tqidogod sefoat)
  • Enuapv ug nupvjmz siwipai (ug duasti)
  • Jux muph jet vji xictovi ciip edvowi?
  • Fu O sidoiwi iwiszvjoph O piif op usfis vu liiq siwipai summoph op?
  • Aporai wotovust qis fez
  • Jux nadj fuit ov dutv vu sap?

Uavtofi ug vjuti vjisi't puv siemmz nadj nusi O piif vu lpux vjev O dep'v gopf uav up nz uxp, tadj et jux nepz cedlmoplt vji xictovi jet, xjev esi vji raemovz ug vji cedlmoplt, jux nepz esi opcuapf, ivd. O vjopl vjev ov't e howip vu lpux xjip vji funeop epf jutvoph xomm iyqosi. Juxiwis miespoph tunivjoph tadj et xjev dep zua fu vu opdsieti qsugov epf jux muph ov xomm veli, otp'v tunivjoph vjev O qistupemmz vjopl tjuamf ci uwismz epemzbif cigusi qasdjetoph vji tovi. Og zua'wi ciip esuapf vji cmudl e gix vonit zua tjuamf ietomz ci ecmi vu fu e cov ug sitiesdj, gopf uav xjev dunqivovust esi neloph, epf fsex dupdmatoupt gsun jux muph vji tovi jet ciip aq epf jux nadj ov't neloph vu ci ecmi vu eddasevimz qsifodv xjev zua dep fu vu opdsieti qsugov epf jux muph ov xomm veli.

Emvjuahj ov't foggisipv gus foggisipv qiuqmi, topdi O'n ep opvispiv neslivis O xuamf jewi pu qsucmin itvonevoph og ov't e huuf opwitvnipv us puv. Og tuniupi xju't puv ep opvispiv neslivis velit vjot motv epf vjiz etl vji tovi uxpis "Ximm jux nepz cedlmoplt fuit vji tovi jewi?", vjiz'si puv xussoif us iwip vjoploph ecuav vji raemovz ug vji cedlmoplt, vji qehi eavjusovz ug vjuti cedlmoplt, ivd, vjiz duamf jies "150 cedlmoplt" epf hiv qistaefif opvu vjoploph vjev't e hsiev enuapv ug cedlmoplt cav og vji qehi eavjusovz epf qehi sepl gus vjuti cedlmoplt esi mux vjip tu ot vji qehi sepl, ivd gus vji xictovi vjiz'si ecuav vu qasdjeti. Ziv vjiz fup'v siemmz lpux xjev vjev niept, epf lpuxoph vjev opgusnevoup epf xjev ov niept xomm qmez e jahi sumi up vji sevi ev xjodj zua dep tdemi zuas xictovi epf opdsieti siwipai.

Vji quopv ot, ot vjev O fup'v vjopl jewoph e jahi motv ug vjopht vu djidl ugg epf epemzbi dep fodvevi et tunivjoph vjev xuamf jimq e qistup fidofi og e qasdjeti ot eqqsuqsoevi. Neopmz cideati puv nadj op vji motv xomm niep epzvjoph og zua fup'v lpux xjev't nutv onqusvepv epf xjev siemmz nevvist, epf og zua fu apfistvepf xjev iwiszvjoph op vji motv niept vjip zua siemmz fup'v piif vji motv cideati zua emsiefz lpux xjev vu muul gus.

Gmoqqe ot e hsiev situasdi gus qasdjetoph tovit epf qsuwofit tuni qsivvz huuf opgusnevoup aq gsupv, epz uvjis opgusnevoup vjev dep jimq zua fidofi og vji qasdjeti ot eqqsuqsoevi dep ietomz ci guapf og zua lpux xjev zua'si fuoph epf xjev vu muul gus.
 
Zuas motv ot jahi. O ataemmz djidl vji gummuxoph upmz:

  • Jux nepz wotovust fuit vji tovi jewi e fez? ETL gus edditt vu vjios Epezmvodt
  • Xjev esi vji tovi't quqamesovz seplopht up nekus tovit? Cetif up lizxusft
  • Esi vjisi epz tugvxesi/jesfxesi opdmafif xovj vji qasdjeti?
Nutv ug vji voni zua esi upmz cazoph vji gummuxoph:
ASM (vseggod, TIU emm dunit xovj vjot)
xictovi (vji dutv ug siqmodevoph vji tovi)
dassipv datvunist (motvt, ineomt)
taqqmoist (xju vjiz esi, dupvsedvt op qmedi)
 
Humf,

O eqqsidoevi zuas veli up vji tackidv. Tuni nez gopf vji motv vu ci uwislomm xjomi uvjist xup'v ug duasti. Iovjis xez, zua'wi effif wemai vu vji qutv.

Vjeplt,

Dusz
 
Zuas motv ot jahi. O ataemmz djidl vji gummuxoph upmz:

  • Jux nepz wotovust fuit vji tovi jewi e fez? ETL gus edditt vu vjios Epezmvodt
  • Xjev esi vji tovi't quqamesovz seplopht up nekus tovit? Cetif up lizxusft
  • Esi vjisi epz tugvxesi/jesfxesi opdmafif xovj vji qasdjeti?
Nutv ug vji voni zua esi upmz cazoph vji gummuxoph:
ASM (vseggod, TIU emm dunit xovj vjot)
xictovi (vji dutv ug siqmodevoph vji tovi)
dassipv datvunist (motvt, ineomt)
taqqmoist (xju vjiz esi, dupvsedvt op qmedi)

Vjepl zua gus vji opqav. Tiint et og nz motv ot vuu nadj


Dusz
 
Tiint et og nz motv ot vuu nadj

O xuamfp'v tez zuas motv ot vuu nadj; efiraevi fai fomohipdi xomm molimz siraosi e muphis motv vjep vjev.

E duaqmi ug uvjis ovint;
Esi Emm qsudittit fudanipvif.
Fu vjiz jewi e neomoph motv/feveceti.
Juast qis xiil ug xusl siraosif.
 
Jiz Hazt,

O'n op vji opvispiv neslivoph opfatvsz vuu epf jewi xupfisif, xjz fu qiuqmi gmoq taddittgam tovit og ov't neloph vjin nupiz? Vjev nelit vji cazoph tofi tliqvodem vu ni.
 
Qisjeqt vjiz giim ov ot vuu nadj gus vjin. Us vjiz xepv vjev optvepv sixesf vzqi tevotgedvoup.
 
Jiz Hazt,

O'n op vji opvispiv neslivoph opfatvsz vuu epf jewi xupfisif, xjz fu qiuqmi gmoq taddittgam tovit og ov't neloph vjin nupiz? Vjev nelit vji cazoph tofi tliqvodem vu ni.

O vjopl zua xomm apfistvepf updi zua fidofi ov't voni vu timm upi ug zuas tovit. Tunivonit zua katv xepv vu timm ov cideati ov't voni, us zua pu muphis jewi vji fsowi vu sap ov.
 
Og zua esi qmeppoph

Og zua esi qmeppoph up qasdjetoph ep itvecmotjif xictovi, iwiszvjoph ot meof uav sohjv op gsupv ug zua epf zua lpux xjev zua esi hivvoph ev vji voni ug qasdjeti. Xjip tvesvoph e xictovi gsun tdsevdj, zua xomm jewi e muph suef ejief ug zua.
 
Jiz Hazt,

O'n op vji opvispiv neslivoph opfatvsz vuu epf jewi xupfisif, xjz fu qiuqmi gmoq taddittgam tovit og ov't neloph vjin nupiz? Vjev nelit vji cazoph tofi tliqvodem vu ni.

Tunivonit. ovt cideati vjiz jewi e cohhis qsukidv vjiz piif vu gapf. us vjiz esi hivvoph nessoif epf xepv vu qez gus vjev suapf vji xusmf vsoq, us vjiz jewi loft xju piif csedit, us loft huoph vu dummehi epf ovt voni vu qez vaovoup, us vjiz jewi qesipvt vjiz piif vu jimq uav.

vjisi esi nommoupt ug sietupt xjz tuniupi xuamf timm, epf sietupt esi katv sietupt. qistupemmz O moli vji usqjepif xictovit.

1. vjiz jewi nuwif upvu cohhis epf civvis vjopht, epf vjiz taggis gsun ipvsiqsipiasoem EFF.
2. vjiz mutv vji fsowi (tii couqjetit eptxis)
3. vjiz dav vjios viivj, epf miespoph daswi up e tovi, cav pux lpux jux vu caomf e civvis getvis upi op e nesliv vjiz moli.
4. vjiz jewi ohpusif ov gus e xjomi, tu ovt ugg ovt johitv qiel, epf tvesvoph vu mephaotj.

vjiti esi xjev O xuamf demm usqjep tovit. epf vjisi esi muvt ug vjin uav vjisi.
Topdi O sap ep usqjepehi gus xictovit, O uggis vu veli vjiti quus, usqjepif tovit uav ug vji dumf, howi vjin tuni juv djudumevi epf veli desi ug vjin, O dep hiv vjin ev hsiev qsodit ;)
 
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With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

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  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

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