Hi everyone. I've done some freelance marketing before and was talking to some marketers and business owners (and browsing the web of course) and came across this need. I did some research, some products exist but not exactly what I was thinking.
I came up with Optengy, a content marketing SaaS that helps content marketers and business owners find, create and manage their optimal content strategy. Ultimately, I want to help them answer the questions of "What should I write", "How should I write it" and "Will this be worth the time I took to write it". I go more into the features and whatnot on the landing page here: optengy
Now, there are definitely an abundance of marketing and even content marketing tools out there. What makes Optengy different? From what I have researched and from what I am planning, Optengy can be at the perfect intersection of features and cost. By being specifically a do-it-all content marketing software, instead of a one-feature content marketing software or a do-it-all digital marketing software, it can be affordable enough for small business owners and small marketing freelancers/agencies while also packing enough features to be used by bigger operations. The next big thing is that it will carry a blend of features for the whole content process, from research to distribution. Many other softwares just focus on one part of this process so it can be cumbersome, complicated and annoying to get content created -- and you're still asking yourself those three questions (and more) that I listed above.
All this to say, what is everyone's thoughts? I know most people on this forum know about content marketing, digital marketing, owning a business, the like. Would love to get feedback on the idea, the concept, what you've used before, any related problems. Ultimately, as well, I'd love to know -- would you be interested in checking this thing out for free on a no credit card required trial? Not necessarily would you buy it and start using it all the time but is it at least interesting enough to hop in and see what it's all about?
Thanks in advance all!
I came up with Optengy, a content marketing SaaS that helps content marketers and business owners find, create and manage their optimal content strategy. Ultimately, I want to help them answer the questions of "What should I write", "How should I write it" and "Will this be worth the time I took to write it". I go more into the features and whatnot on the landing page here: optengy
Now, there are definitely an abundance of marketing and even content marketing tools out there. What makes Optengy different? From what I have researched and from what I am planning, Optengy can be at the perfect intersection of features and cost. By being specifically a do-it-all content marketing software, instead of a one-feature content marketing software or a do-it-all digital marketing software, it can be affordable enough for small business owners and small marketing freelancers/agencies while also packing enough features to be used by bigger operations. The next big thing is that it will carry a blend of features for the whole content process, from research to distribution. Many other softwares just focus on one part of this process so it can be cumbersome, complicated and annoying to get content created -- and you're still asking yourself those three questions (and more) that I listed above.
All this to say, what is everyone's thoughts? I know most people on this forum know about content marketing, digital marketing, owning a business, the like. Would love to get feedback on the idea, the concept, what you've used before, any related problems. Ultimately, as well, I'd love to know -- would you be interested in checking this thing out for free on a no credit card required trial? Not necessarily would you buy it and start using it all the time but is it at least interesting enough to hop in and see what it's all about?
Thanks in advance all!
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