I know, I know, we all talk about innovation as some kind of super-power or key-to-riches.
But... here's my problem... for 10 years of more, I've been developing online software for the conference/exhibition industry. It's really, really good stuff.
But the industry is stuck in the '70s.
They don't understand what the internet can do for them, or the value of real-time bookings.
Their internal systems were designed before the internet, and as a result are clunky, time-consuming, inaccurate and often back-to-front. They employ a lot of staff to run these crappy systems - staff who don't want to lose their jobs to a better way.
I can't change the industry.
And I can't even get most people to look at my solutions, because they are in a constant state of over-worked panic due to the lack of ...well.. exactly what I am offering them.
The resistance to change is huge. And I find myself constantly developing more and more amazing features that I can't sell.
I'm ready to throw in the towel, to be honest.
Any advice?
Caro
But... here's my problem... for 10 years of more, I've been developing online software for the conference/exhibition industry. It's really, really good stuff.
But the industry is stuck in the '70s.
They don't understand what the internet can do for them, or the value of real-time bookings.
Their internal systems were designed before the internet, and as a result are clunky, time-consuming, inaccurate and often back-to-front. They employ a lot of staff to run these crappy systems - staff who don't want to lose their jobs to a better way.
I can't change the industry.
And I can't even get most people to look at my solutions, because they are in a constant state of over-worked panic due to the lack of ...well.. exactly what I am offering them.
The resistance to change is huge. And I find myself constantly developing more and more amazing features that I can't sell.
I'm ready to throw in the towel, to be honest.
Any advice?
Caro
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