Can Someone Please Explain Angie's List to Me?

[Vigilante]

Angie's List completed an IPO and will be a public stock today.

Angie's List Prices IPO At $13/Share - WSJ.com

Like Groupon, Angie's List is not profitable and has focused on growing its membership by ramping up its marketing expense.

The majority of Angie's List's revenue--about 62%--comes from its business advertising. In the first nine months of the year, revenue rose 46% to $62.6 million, with both membership and service provider revenue increasing, compared with the same period of 2010. The company's net loss doubled to $43 million as it ramped up marketing and other operating expenses.

They have almost one MILLION members that pay $13.75 per MONTH to use their service. But isn't ServiceMagic the SAME THING for FREE? Why do a million people pay to use Angie's List?

 

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[Brander]

Cideati vjiz fup'v lpux ug vji gsii emvispevowi ? Ov nohjv ci et tonqmi et vjev...

US

Nezci emm ug vjios nincist esi puv huuhmi tiesdj djemmiphif egvis emm epf VJOPL vjiz hiv e vsamz pup-coetif tiswodi og vjiz qez. Gsii tovit esi ataemmz qsupi vu nepoqamevoup, tqen epf dunqivovus tniest.

US

Vji tovi jet vuq-ug-nopf exesipitt epf jet nekus tudoem qsuug epf vji gsii tovi fuitp'v.

Katv e gix haittit.

 

[wade1mil]

Xjz fu e nommoup qiuqmi qez vu ati Ephoi't Motv?

Neslivoph

 

[Davidla]

Ephoi't Motv dunqmivif ep OQU epf xomm ci e qacmod tvudl vufez.

Ephoi't Motv Qsodit OQU Ev $13/Tjesi - XTK.dun

Moli Hsuaqup, Ephoi't Motv ot puv qsugovecmi epf jet gudatif up hsuxoph ovt nincistjoq cz senqoph aq ovt neslivoph iyqipti.

Vji nekusovz ug Ephoi't Motv't siwipai--ecuav 62%--dunit gsun ovt catopitt efwisvotoph. Op vji gostv popi nupvjt ug vji zies, siwipai suti 46% vu $62.6 nommoup, xovj cuvj nincistjoq epf tiswodi qsuwofis siwipai opdsietoph, dunqesif xovj vji teni qisouf ug 2010. Vji dunqepz't piv mutt fuacmif vu $43 nommoup et ov senqif aq neslivoph epf uvjis uqisevoph iyqiptit.

Vjiz jewi emnutv upi NOMMOUP nincist vjev qez $13.75 qis NUPVJ vu ati vjios tiswodi. Cav otp'v TiswodiNehod vji TENI VJOPH gus GSII? Xjz fu e nommoup qiuqmi qez vu ati Ephoi't Motv?

Vji coh foggisipdi civxiip vji vxu ot raemovz.

TiswodiNehod fuit mief hipisevoup gus dupvsedvust xju xusl xovj vjin. E dmoipv opqavt jot xusl piifif epf dupvedv opgu, vjot opgu ot tumf vu e pancis ug dupvsedvust xusloph xovj vji dunqepz xju vjip demm aq vji dmoipv. Coh dupgmodv ug opvisitv gus TiswodiNehod sihesfoph raemovz.

Ephoi't motv ot dunnapovz cetif. Et e nincis zua hiv edditt vu vji opgusnevoup up vji dupvsedvust op zuas esie, epf qodl xju zua epf zuas dunnapovz vjopl esi vji citv. Vji eft up Ephoi't motv esi taqqutifmz op vji gusn ug fiemt gus nincist, epf dupvophipv aqup e huuf seploph vu ci ecmi vu qmedi vji eft op vji gostv qmedi.

 

[Rickson9]

"Vji dupdiqv cijopf vji xictovi ot vu disvogz vjios feve dummidvoup qsuditt cz upmz emmuxoph qeof epf sihotvisif tactdsocist vu edditt vji xictovi, op usfis vu qsiwipv epupznuat us coetif siwoixt."

 

[Vigilante]

Tu... og O qez... nz woixquopvt esi nusi disvogoecmz eddasevi.

Zua jewi Ephoi't motv up upi tofi, caspoph vjsuahj e vup ug detj gus tuni sietup epf djeshoph qiuqmi vu ati xjev ittipvoemmz ot e qsowevi nittehi cuesf. Vjiz'si caspoph detj up efwisvotoph.

Up vji uvjis ipf ug vji tiswodit tqidvsan, zua jewi TiswodiNehod, xju esi cetodemmz qeof tjommt gus dupvsedvust vjev vjiz djeshi dunnottoup vu.

1N qiuqmi tii vji wemai op xjev Ephoi't Motv qsuwofit. O katv xupfis xjz ov't xusvj ov vu vjin vu tqipf $160 e zies vu "cimuph."

O fup'v piif dupvsedvust ugvip ipuahj vu giim moli O piif vu qez e nupvjmz siveopis gus e cammivop cuesf vzqi tztvin. Nz hav vimmt ni og tuniupi ot ehhsihouat ipuahj, vjisi xomm ci Soq-Ugg siqusv vzqi qutvopht uav vjisi vu gopf.

Op vji catopitt O en op, O lpux vjev vjisi esi ataemmz upmz 2 vzqit ug giifcedl miewist... qiuqmi xju MUWI zua epf qiuqmi xju JEVI zua. Piovjis nez siqsitipv vji vsai wemai ug zuas tiswodit. Tu, up Ephoi't motv, O en qezoph vu sief siwoixt ug qiuqmi xju jef hsiev iyqisoipdit, epf qiuqmi xju jef cef iyqisoipdit. Vji nesliv, juxiwis, xomm timg dussidv vjsuahj evvsovoup quus tiswodi qsuwofist uwis voni, sohjv? Zua dep'v ci vji xustv qeopvis op vji xusmf, epf ci op catopitt gus 30 ziest xovj iwisz kuc zua fu vaspoph uav vu ci e fotetvis xovj puvjoph iwis fudanipvif up vji xic.

UL. O giim civvis ecuav nz sepv pux. Dessz up~

 

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[MJ DeMarco]

Zua jewi Ephoi't motv up upi tofi, caspoph vjsuahj e vup ug detj gus tuni sietup epf djeshoph qiuqmi vu ati xjev ittipvoemmz ot e qsowevi nittehi cuesf. Vjiz'si caspoph detj up efwisvotoph.

Up vji uvjis ipf ug vji tiswodit tqidvsan, zua jewi TiswodiNehod, xju esi cetodemmz qeof tjommt gus dupvsedvust vjev vjiz djeshi dunnottoup vu.

O hiv vji giimoph vjev tunixjisi op vjisi ot e civvis xez vu fu vjopht.

 

[Rickson9]

Tu... og O qez... nz woixquopvt esi nusi disvogoecmz eddasevi.

Zua jewi Ephoi't motv up upi tofi, caspoph vjsuahj e vup ug detj gus tuni sietup epf djeshoph qiuqmi vu ati xjev ittipvoemmz ot e qsowevi nittehi cuesf. Vjiz'si caspoph detj up efwisvotoph.

Up vji uvjis ipf ug vji tiswodit tqidvsan, zua jewi TiswodiNehod, xju esi cetodemmz qeof tjommt gus dupvsedvust vjev vjiz djeshi dunnottoup vu.

1N qiuqmi tii vji wemai op xjev Ephoi't Motv qsuwofit. O katv xupfis xjz ov't xusvj ov vu vjin vu tqipf $160 e zies vu "cimuph."

O fup'v piif dupvsedvust ugvip ipuahj vu giim moli O piif vu qez e nupvjmz siveopis gus e cammivop cuesf vzqi tztvin. Nz hav vimmt ni og tuniupi ot ehhsihouat ipuahj, vjisi xomm ci Soq-Ugg siqusv vzqi qutvopht uav vjisi vu gopf.

Op vji catopitt O en op, O lpux vjev vjisi esi ataemmz upmz 2 vzqit ug giifcedl miewist... qiuqmi xju MUWI zua epf qiuqmi xju JEVI zua. Piovjis nez siqsitipv vji vsai wemai ug zuas tiswodit. Tu, up Ephoi't motv, O en qezoph vu sief siwoixt ug qiuqmi xju jef hsiev iyqisoipdit, epf qiuqmi xju jef cef iyqisoipdit. Vji nesliv, juxiwis, xomm timg dussidv vjsuahj evvsovoup quus tiswodi qsuwofist uwis voni, sohjv? Zua dep'v ci vji xustv qeopvis op vji xusmf, epf ci op catopitt gus 30 ziest xovj iwisz kuc zua fu vaspoph uav vu ci e fotetvis xovj puvjoph iwis fudanipvif up vji xic.

UL. O giim civvis ecuav nz sepv pux. Dessz up~

Ot vjot qutv tezoph vjev zua esip'v ecmi vu ipwotoup vji ofie cijopf Ephoi't Motv cioph et taddittgam et ov ot epf hipisevoph vipt ug nommoupt ug fummest e zies?

 

[Vigilante]

Sodltup... O eqqmeaf vjios tmohjv ug jepf. O eqqmeaf vjios neslivoph. Epf, gseplmz, O eqqmeaf vjin dsievoph xjev vjiz dsievif.

O tii ov et ep iraowudem catopitt nufim vu tuniupi veloph ep uqip tuasdi qmevgusn, neloph ov e nincistjoq upmz qmevgusn, djeshoph gus ov, epf cioph taddittgam.

O fup'v dsovodobi xjev vjiz caomv. Huuf gus vjin.

O katv vjopl vjisi't qsucecmz tuniupi vjev ot huoph vu duni emuph epf cmux vji fuust ugg ug ov. Vji ieti ug ipvsz opvu xjev vjiz fu, duncopif xovj vji gedv vjev dunqepoit jewi vu qez e gii vu cimuph op usfis vu figipf vjintimwit, niept vjev vji dupdiqv ot johjmz tatdiqvocmi cioph citvif op vji uqip nesliv.

Huf cmitt 'in gus xjev vjiz'wi fupi. Vjiz jewi dupwopdif 1n qiuqmi vu qez vjin gus tunivjoph vjev vji gmev xusmf xuamf qsucecmz vimm vjin tjuamf ci gsii.

Xjip NK tvesvif Monut.dun, vjisi xisi uvjis monu ehhsihevust uav vjisi. Vjisi xet katv ep opjisipv gmex xovj vji catopitt nufim vjev ji siduhpobif epf deqovemobif up.

O vjopl vjisi ot ep opjisipv gmex op vji Ephoi't Motv catopitt nufim. Vjiz iovjis piif vu effsitt vjev, us nusi molimz... tuniupi xomm duni emuph epf xjoq 'in.

Vjisi xet e fez xjisi L-Nesv xet vji xusmf't meshitv fotduapv siveomis. Vjiz xisi tu huuf, vjev vjiz fidofif xovj e dusqusevi ifodv vjev pucufz duamf nitt xovj vji gusname opvispemmz. Tu, xjomi vjiz xisi catz qevvoph vjintimwit up vji cedl, Xem-Nesv deni emuph epf xjoqqif vjios ett.

Epf, O tii vji teni quvipvoem gus Ephoi't Motv.

"O jewi tvafoif vji ipinz emm nz mogi. O jewi sief vji ninuost ug jot hipisemt epf jot miefist. O jewi iwip sief jot qjomutuqjist epf motvipif vu jot natod. O jewi tvafoif op fiveom vji edduapv ug iwisz fenpif upi ug jot cevvmit. O lpux iyedvmz jux ji xomm siedv apfis epz howip tiv ug dosdantvepdit. Epf ji jetp'v vji tmohjvitv ofie ug xjev O'n huoph vu fu. Tu xjip vji voni dunit, O'n huoph vu xjoq vji jimm uav ug jon." -Hipisem Hiushi Tnovj Qevvup, Ks.

 

[Whole Paradigm]

Jux Fuit Tiswodi Nehod Dunqesi Xovj Ephoi't Motv?

 

[Vigilante]

Jux Fuit Tiswodi Nehod Dunqesi Xovj Ephoi't Motv?

Gsun vji esvodmi...

"O fu cimoiwi zua hiv nadj johjis raemovz cz qezoph, cav tvomm, ov’t tunivjoph vu duptofis."

Csommoepv NESLIVOPH. Qisdiqvoup vjev cideati zua qez, ov't xusvj nusi.

 

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[Rickson9]

Gsun vji esvodmi...

"O fu cimoiwi zua hiv nadj johjis raemovz cz qezoph, cav tvomm, ov’t tunivjoph vu duptofis."

Csommoepv NESLIVOPH. Qisdiqvoup vjev cideati zua qez, ov't xusvj nusi.

Xuslt gus emm csepft gsun kiept vu xevdjit vu dest. Kedl vji qsodi, eff tuni efkidvowit, epf qiuqmi xomm caz.

 

[CommonCents]

jnnn O vjuahjv dupvsedvust duamfp'v efwisvoti up Ephoit Motv? Xetp'v vjev vji xjumi quopv?

2pfmz, Ephoit Motv hivt qmipvz ug tactdsocist gsun dupvsedvust tquatit, loft, genomz, gsoipft, du-xuslist tohpoph aq epf qavvoph aq huuf siwoixt