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Lately every single dude I see on a construction site has one of these going, and every other person I see at a corner store/gas station in the morning is buying one. I'll start by saying I am 'new entrepreneurs' but here's my ideas as to why, please correct/critique me:
Seems like they took the building trend for the last few years of energy drinks aiming at being better for you/less chemical-y and just turbocharged the ever-living shit out of it into an aesthetically pleasing package.
Please correct, add on, etc. Figured this might be of some value considering I see them EVERYWHERE and they have to be doing something right. Productocracy case in point for surely.
Happy Tuesday!
- Marketing to the fitness crowd. Claims to burn fat (in small print says 'with exercise'), give you energy to lift. You're not only buying caffeine you're 'buying fitness'. Cornered the market of energy drinks teetering between preworkout.
- Ridiculous amount of flavors. I mean crazy amount. All with quirky names, etc.
- Sugar-free (at least most of them, I believe).
- Relatively minimalist packaging. Breaks away from what has kind of become borderline tacky energy drink branding. Kind of looks more like a bougie seltzer beer than an energy drink.
- 'Healthy'. Vitamins, no artificial flavorings, etc. Puts people under the impression that these ingredients cancel out the negative effects of drinking 200mg of caffeine in the morning. Heart attack? Nonsense! This has 7 essential vitamins in it! Cures cancer!
- Uses caffeine from green tea (at least most of them do I believe) and has a smoother/mellower effect.
Seems like they took the building trend for the last few years of energy drinks aiming at being better for you/less chemical-y and just turbocharged the ever-living shit out of it into an aesthetically pleasing package.
Please correct, add on, etc. Figured this might be of some value considering I see them EVERYWHERE and they have to be doing something right. Productocracy case in point for surely.
Happy Tuesday!
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