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I'm feeling pretty good after finishing UNSCRIPTED a while ago.
Instead of wasting time playing a mobile game, I thought I'd take an idea through a CENTS Evaluation as part of the first step of Kinetic Execution described in UNSCRIPTED . (If you haven't yet, go read it.)
This would be my first CENTS evaluation ever, and an opportunity to get some initial thoughts down. Yes, there is a ton I don't know. Yes, I am winging it.
I am also being intentionally vague in describing what the idea is, and what niche it's in. I will say it is not a blog, though a blog could be attached to it, and would be useful to demonstrate the content's value.
It isn't, but might be compared to, a library of original stock photography. There are a lot if similarities. (So, if you want to execute on a library of original stock photography, be my guest.)
CENTS Evaluation
Control:
There are no primary dependents for execution. This idea will be executed with my own content on my own website. Other channels may also be used, but none will be necessary for its continued existence. There will also be no necessary secondary dependents.
Entry:
At base, entry barriers for this solution are creating a website and the ability to search and filter each unit of content in a variety of ways. I am not personally very knowledgeable about how difficult this will be, but these by themselves are probably not the best castle walls.
They might be strengthened by the grind of building up the content to the point where this idea becomes an impressively valuable resource. Will anyone else be willing to generate and organize hundreds and eventually thousands of specific pieces of content? Maybe not, but even so, I feel like this may be one of the weaker areas in the CENTS equation. No competitors in the space that I can find.
Need:
I probably haven't defined all the value attributes within the industry, but some include quality content that is easy to use on a website that makes it easy to find what you're looking for. Another is price, as I want to make the content itself available for free.
This is meant to be a go-to time-saver for a niche audience that would use this content over and over as part of their process. Their process can be painful and time-consuming, and this is meant to address that need, quickly and easily skipping one of the pain points in thier process, an easification tool or shortcut.
A weakness in this area is that this niche activity isn't essential for life, and those who would find it most useful are probably a niche of a niche. This is not an idea that will change the world.
A strength is that the people in this niche can border on the fanatic, and the niche itself can be strongly tied to self-identity. If I can create a truly valuable resource, I believe it will be used and organically shared like a productocracy should.
As stated above, I want to make the content available for free, but only for non-commercial use, and am strongly considering using the word FREE in the core of the brand and the name of the site.
I'm thinking the primary revenue model would be generated from ads on the site, based on traffic. Traffic could be enhanced by a blog and forum, though these are not the primary product.
Secondary revenues could come from an ad free subscription to the content, donation channels for voluntary support of the content and continued content creation, and perhaps licensing the content itself for commercial use.
Edit: Additional revenues could also come from a free mobile app connected to the same content, ads on the app, paid ad free options, and maybe in-app purchases if any fit the concept.
Time:
Once I build the site and content, it is separated from my time. It will be there providing value whether I'm there or not. There will be an initial time investment to generate the content and create the site, but that investment should be producing evergreen results.
Scale:
There are a lot of existing mediums, channels, and partners that can reach my target market, and many are free to use. This idea scales based on users and traffic. Paid promotion is an option, but isn't intended to be necessary. Scale shouldn't impact cost or supply. The content is informational and imperishable, and still there whether one or a million people use it.
That's it for a first pass. Any feedback or thoughts would be appreciated. I'm sure I've got blind spots and am fuzzy on points.
I don't know if this will be useful to anyone else, but it's been a help to me.
I'm glad I did this rather than racking up virtual game points that mean nothing and help no-one.
Anyone else going to do one?
Instead of wasting time playing a mobile game, I thought I'd take an idea through a CENTS Evaluation as part of the first step of Kinetic Execution described in UNSCRIPTED . (If you haven't yet, go read it.)
This would be my first CENTS evaluation ever, and an opportunity to get some initial thoughts down. Yes, there is a ton I don't know. Yes, I am winging it.
I am also being intentionally vague in describing what the idea is, and what niche it's in. I will say it is not a blog, though a blog could be attached to it, and would be useful to demonstrate the content's value.
It isn't, but might be compared to, a library of original stock photography. There are a lot if similarities. (So, if you want to execute on a library of original stock photography, be my guest.)
CENTS Evaluation
Control:
There are no primary dependents for execution. This idea will be executed with my own content on my own website. Other channels may also be used, but none will be necessary for its continued existence. There will also be no necessary secondary dependents.
Entry:
At base, entry barriers for this solution are creating a website and the ability to search and filter each unit of content in a variety of ways. I am not personally very knowledgeable about how difficult this will be, but these by themselves are probably not the best castle walls.
They might be strengthened by the grind of building up the content to the point where this idea becomes an impressively valuable resource. Will anyone else be willing to generate and organize hundreds and eventually thousands of specific pieces of content? Maybe not, but even so, I feel like this may be one of the weaker areas in the CENTS equation. No competitors in the space that I can find.
Need:
I probably haven't defined all the value attributes within the industry, but some include quality content that is easy to use on a website that makes it easy to find what you're looking for. Another is price, as I want to make the content itself available for free.
This is meant to be a go-to time-saver for a niche audience that would use this content over and over as part of their process. Their process can be painful and time-consuming, and this is meant to address that need, quickly and easily skipping one of the pain points in thier process, an easification tool or shortcut.
A weakness in this area is that this niche activity isn't essential for life, and those who would find it most useful are probably a niche of a niche. This is not an idea that will change the world.
A strength is that the people in this niche can border on the fanatic, and the niche itself can be strongly tied to self-identity. If I can create a truly valuable resource, I believe it will be used and organically shared like a productocracy should.
As stated above, I want to make the content available for free, but only for non-commercial use, and am strongly considering using the word FREE in the core of the brand and the name of the site.
I'm thinking the primary revenue model would be generated from ads on the site, based on traffic. Traffic could be enhanced by a blog and forum, though these are not the primary product.
Secondary revenues could come from an ad free subscription to the content, donation channels for voluntary support of the content and continued content creation, and perhaps licensing the content itself for commercial use.
Edit: Additional revenues could also come from a free mobile app connected to the same content, ads on the app, paid ad free options, and maybe in-app purchases if any fit the concept.
Time:
Once I build the site and content, it is separated from my time. It will be there providing value whether I'm there or not. There will be an initial time investment to generate the content and create the site, but that investment should be producing evergreen results.
Scale:
There are a lot of existing mediums, channels, and partners that can reach my target market, and many are free to use. This idea scales based on users and traffic. Paid promotion is an option, but isn't intended to be necessary. Scale shouldn't impact cost or supply. The content is informational and imperishable, and still there whether one or a million people use it.
That's it for a first pass. Any feedback or thoughts would be appreciated. I'm sure I've got blind spots and am fuzzy on points.
I don't know if this will be useful to anyone else, but it's been a help to me.
I'm glad I did this rather than racking up virtual game points that mean nothing and help no-one.
Anyone else going to do one?
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