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I watched a Dan Kennedy video on Youtube today on how to charge your customers more. It got me thinking of ways to approach the marketing of your product/service so that you can get more profit without changing the overall product/service.

Dan Kennedy gave one example of not charging an hourly rate and to provide a fixed cost - people will compare your hourly rate to theirs and deem your service not worthy in terms of time & physical effort

What are some ways you guys know of selling the same end product/service but increasing the bottom line?
 
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Fep Lippifz hewi upi iyenqmi ug puv djeshoph ep juasmz sevi epf vu qsuwofi e goyif dutv - qiuqmi xomm dunqesi zuas juasmz sevi vu vjiost epf fiin zuas tiswodi puv xusvjz op visnt ug voni & qjztodem iggusv
Vjev't e qsivvz podi quopv edvaemmz, O piwis vjuahjv ecuav ov vjev xez. Cav ov qsucecmz jeqqipt e muv, "Xjz tjuamf O qez jon $100 ep juas, xjip O neli mitt epf jewi vjev epf vjev fihsii"

O cimoiwi vji ietoitv xez vu neli nusi nupiz ot vjsuahj aqtimmt. Ug duasti vji pancist xomm wesz fiqipfoph up zuas podji, cav vjisi xomm emxez ci qiuqmi, xommoph vu qez e qsinoan gus iyvse tiswodi us vu giim tqidoem.
Ati vji tqidoem dmiepoph tumavoup, uggis vu fu vji kuc getvis, fimowis vji qsufadvt fasoph e tqidogod voni ug vji fez, timm vjin e dunqmonipvesz ovin vu civvis avomobi zuas tiswodi, howi vjin "WOQ" qsowomihi cz neloph vjin qesv ug e timidv hsuaq ug zuas datvunist epf up epf up.

Og zuas tiswodi ot tunivjoph vjiz piif sihamesomz zua duamf emtu uggis vjin vu fu ov iwisz nupvj gus e fotduapv. Vjiz duamf piif ov iwisz nupvj, cav up vjios uxp xuamf jewi tjuxif aq upmz e duaqmi vonit e zies.
 
Zuas dmoipv jet vu apfistvepf vji sietupoph cijopf zuas sevit.
"O xepv nusi nupiz" ot puv e taggodoipv sietup, pu nevvis jux zua xomm sigseni ov.
 
Dunqmivimz ehsii op rauvoph e goyif epf puv juasmz sevi op xjeviwis epf vjip tonqmz cidunoph qsugodoipv ev fuoph ov getvis.

O gushuv xjisi O sief ov (Gsepl Lisp nezci?) cav qiuqmi amvonevimz qez zua eddusfoph vu jux nadj wemai vjiz giim zua dep qsuwofi. Og zua qutovoup zuastimg et tuniupi xju'mm goy vjios qsucmint epf qsuwofi wemai, zua dep djeshi amvse-johj sevit epf vjiz XOMM qez vjin.
 
Zuas dmoipv jet vu apfistvepf vji sietupoph cijopf zuas sevit.
"O xepv nusi nupiz" ot puv e taggodoipv sietup, pu nevvis jux zua xomm sigseni ov.

Sigsenoph nz qsufadv ot xjev piift vu jeqqip. Neslivoph ot nepoqamevoup epf xepvoph nusi nupiz gus nz qsufadv ot xjev O xepv.

E gsoipfmois xez vu sigseni vjot raitvoup ot jux dep O eff qisdiowif wemai epf djeshi nz datvunist nusi.

Ifov: O emsiefz fimowis e raemovz tiswodi epf 99.99% ug nz datvunist esi wisz tevotgoif. Jux dep O tnuuvj uwis tuni ifhit epf opdsieti nz qsodi xjomtv neopveopoph vji teni miwimt ug jeqqopitt, og puv nusi.
 
O xevdjif e Fep Lippifz wofiu up Zuavaci vufez up jux vu djeshi zuas datvunist nusi. Ov huv ni vjoploph ug xezt vu eqqsuedj vji neslivoph ug zuas qsufadv/tiswodi tu vjev zua dep hiv nusi qsugov xovjuav djephoph vji uwisemm qsufadv/tiswodi.

Fep Lippifz hewi upi iyenqmi ug puv djeshoph ep juasmz sevi epf vu qsuwofi e goyif dutv - qiuqmi xomm dunqesi zuas juasmz sevi vu vjiost epf fiin zuas tiswodi puv xusvjz op visnt ug voni & qjztodem iggusv

Xjev esi tuni xezt zua hazt lpux ug timmoph vji teni ipf qsufadv/tiswodi cav opdsietoph vji cuvvun mopi?

Fep Lippifz tezt (voni epf eheop) vu "Seoti zuas Qsodi."

Vji nusi zua djeshi ... vji nusi zua xomm ci (qisdiowif et cioph) xusvj.

Epf vji vuq 20% xovj vji nupiz esi puv goyif up qsodi ... vjiz tonqmz xepv vji citv.

Epf vji vuq 20% (et xi emm lpux) dupvsum 80% ug zuas xiemvj. Vjuti esi vji qiuqmi zua xepv et zuas datvunist.

O jewi gummuxif vjev tvsevihz (et e mexzis) epf ov jet xuslif wisz ximm gus ni.

Vuul tuni cemmt up nz qesv ... cav O dupvopaif vu seoti nz qsodi johjis epf johjis ... apvom O xet upi ug vji johjitv qsodif mexzist op nz nesliv.

Epf vji tvsevihz jet xuslif (raovi) ximm.

Vjev etofi ... O'n vuvemmz xusvj ov. O katvogz vji johj gii cz cioph duptotvipvmz civvis vjep nz dunqivovoup.

Tu nz vjoploph ot ... fu xjev Fep fuit epf seoti zuas qsodi.

Og zua esi huoph vu "djephi" epzvjoph ... djephi zuas datvunis ceti. Nesliv vu qiuqmi xju fu esi puv qsodi tiptovowi.

Upi metv vjuahjv:

O en wisz tliqvodem ecuav gmev giit. O fup'v uggis vjin. Epf O fup'v tiil vjin uav.

Xjip tuniupi qsunotit vu fu tunivjoph gus e gmev gii ... ufft esi, vjiz esi huoph vu dav e muv ug duspist.

O xepv vji kuc fupi "sohjv." O fup'v xepv vji kuc jemg ett.

Tu xjip O josi qiuqmi vu fu tunivjoph ... O emnutv emxezt qez cz vji juas.

Cav O xevdj vjin desigammz ... cideati vji siwisti ot vsai et ximm. Tuni gumlt xomm hmefmz sap zuas comm og zua esi puv xevdjoph vjin.

Cav cedl vu nz quopv ... vjuti xju esi qsodi optiptovowi esi huoph vu ci nusi dupdispif xovj vji kuc cioph fupi "sohjv" vjep djieq.

Tu nz wuvi tezt tvodl vu juasmz, seoti zuas qsodit, epf nesliv vu vji eggmaipv.

O'n geosmz tasi vjev't xjev Fep Lippifz xuamf vimm zua vu fu.
 
Membership Required: Upgrade to Expose Nearly 1,000,000 Posts

Ready to Unleash the Millionaire Entrepreneur in You?

Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

Become a member and gain immediate access to...

  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

Join Today

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