I follow this channel strictly for better learning about Chinese culture esp in the context of business. They're just vloggers that live in china and have for 10 years or so, so I thought their perspective was interesting.
Tldr:
- China has a competitive edge when it comes to sourcing and selling on amazon and Chinese sellers are selling all over the world on Amazon, not just Amazon.cn
- European Amazon has a rule that requires sellers to show their country whereas U.S. does not. According to a study, 25% of european amazon sellers are of Chinese origin. U.S. most likely has a higher %.
- The video reaffirms the idea that gone are the days of strictly importing Chinese goods and private labeling. You will never be able to sustain the product long-term if your product isn't unique in some way, whether it's a patent, a creative or unique solution or your own loyal branding.
IMO:
China has already started going direct to Amazon. China's protectionist policies hinder foreigners from entering China and conducting business in China and make it harder for outsiders to do business inside China.
While I'm waiting 2 weeks to a month for samples and going back and forth with communication barriers, a Chinese citizen can walk down the street, get easily in contact with someone they know who has factory ties, visually inspect the product the same day and have products within a week to sell.
The things that come to my mind when it comes to protecting your product or business is choosing something that not only has value but also requires an understanding of domestic culture.
Marketing and communication still is far lacking for Chinese sellers. Chinese sellers have not been able to launch their own stores and drive effective traffic using ppc or email marketing and flood ecommerce in general, even though it's been around for ages on Google.
Only certain products and niches are acceptable to be cheap, Chinese quality. Other things like supplements or food, is not conducive to giving the Chinese advantage in production.
Protect yourself in other ways besides what traditional AMZ courses preach which is to pick an item based on a certain BSR. Your traffic, your branding, your customer loyalty, your product's solution to a problem needs to be all taken into consideration and tilted to your advantage if you want to offset the potential price cut from a Chinese competitor.
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