I just saw this at the gas station and bought it, lately I've been really fascinated by the success of redbull, and seeing Coke jump in and try to compete will be lots of fun to watch as these are two of the biggest brands around.
For the first time ever, Coca-Cola will launch a Coke drink that isn't a soda across America
Coca-Cola is rolling out Coca-Cola Energy, the first energy drink under the Coca-Cola brand, in the US in January 2020.
www.businessinsider.com
Do you guys and gals think Coke can dominate the market like they did against Pepsi?
In 2018, Monster tried to prevent Coca-Cola from launching its own brand of energy drinks in the US. Monster argued that when Coca-Cola agreed to take a 16.7% stake in the energy drink company in 2014, the contract prevented Coke from launching its own brand of energy drinks. In July, the American Arbitration Association determined that Coke would be allowed to launch and sell Coca-Cola Energy under the terms of the contract.
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