One important aspect of being able to create value for other people is to understand them. Therefore it is good to have at least a basic knowledge of human psychology. To help you with this, I gonna create a thread where I will collect some interesting psychological experiments aswell as psychological effects, because I think (hope) that some of you are interested in this topic. Please note that I won't go into marketing psychology, even if some insights of those experiments and effects can also be used for your marketing. For marketing psychology I absolutely recommend Drew Eric Whitman's book 'Ca$hvertising'.
You can read about one of the most interesting experiments in The Milgram's Experiment thread I made a while ago.
I will put every experiment and effect in a seperate post in this thread to keep it clean. Let's start with the first experiment, maybe the most famous one:
In 1971, psychologist Philip Zimbardo and his colleagues set out to create an experiment that looked at the impact of becoming a prisoner or prison guard. Zimbardo, a former classmate of Stanley Milgram (who is best-known for his famous obedience experiment, was interested in expanding upon Milgram's research. He wanted to investigate further the impact of situational variables on human behavior.
The researchers wanted to know how the participants would react when placed in a simulated prison environment.
The Participants
The researchers set up a mock prison in the basement of Stanford University's psychology building and then selected 24 undergraduate students to play the roles of both prisoners and guards. The participants were chosen from a larger group of 70 volunteers because they had no criminal background, lacked psychological issues, and had no significant medical conditions. The volunteers agreed to participate for a one to two-week period in exchange for $15 a day.
The Setting and Procedures
The simulated prison included three six by nine-foot prison cells.
Each cell held three prisoners and included three cots. Other rooms across from the cells were utilized for the jail guards and warden.
One tiny space was designated as the solitary confinement room, and yet another small room served as the prison yard.
The 24 volunteers were then randomly assigned to either the prisoner group or the guard group. Prisoners were to remain in the mock prison 24-hours a day for the duration of the study.
Guards were assigned to work in three-man teams for eight-hour shifts. After each shift, guards were allowed to return to their homes until their next shift. Researchers were able to observe the behavior of the prisoners and guards using hidden cameras and microphones.
Results of the Stanford Prison Experiment
While the Stanford Prison Experiment was originally slated to last 14 days, it had to be stopped after just six due to what was happening to the student participants. The guards became abusive, and the prisoners began to show signs of extreme stress and anxiety.
While the prisoners and guards were allowed to interact in any way they wanted, the interactions were hostile or even dehumanizing. The guards began to behave in ways that were aggressive and abusive toward the prisoners while the prisoners became passive and depressed. Five of the prisoners began to experience severe negative emotions, including crying and acute anxiety and had to be released from the study early.
Even the researchers themselves began to lose sight of the reality of the situation. Zimbardo, who acted as the prison warden, overlooked the abusive behavior of the jail guards until graduate student Christina Maslach voiced objections to the conditions in the simulated prison and the morality of continuing the experiment.
"Only a few people were able to resist the situational temptations to yield to power and dominance while maintaining some semblance of morality and decency; obviously I was not among that noble class," Zimbardo later wrote in his book The Lucifer Effect.
What Do the Results of the Stanford Prison Experiment Mean?
According to Zimbardo and his colleagues, the Stanford Prison Experiment demonstrates the powerful role that the situation can play in human behavior. Because the guards were placed in a position of power, they began to behave in ways they would not usually act in their everyday lives or other situations. The prisoners, placed in a situation where they had no real control, became passive and depressed.
Criticisms of the Stanford Prison Experiment
The Stanford Prison Experiment is frequently cited as an example of unethical research. The experiment could not be replicated by researchers today because it fails to meet the standards established by numerous ethical codes, including the Ethics Code of the American Psychological Association. Zimbardo acknowledges the ethical problems with the study, suggesting that "although we ended the study a week earlier than planned, we did not end it soon enough."
Other critics suggest that the study lacks generalizability due to a variety of factors. The unrepresentative sample of participants (mostly white and middle-class males) makes it difficult to apply the results to a wider population.
The study is also criticized for its lack of ecological validity. While the researchers did their best to recreate a prison setting, it is simply not possible to perfectly mimic all of the environmental and situational variables of prison life.
Despite some of the criticism, the Stanford Prison Experiment remains an important study in our understanding of how the situation can influence human behavior. The study recently garnered attention after reports of the Abu Ghraib prisoner abuses in Iraq became known. Many people, including Zimbardo himself, suggest that the abuses at Abu Ghraib might be real-world examples of the same results observed in Zimbardo's experiment.
(description from http://psychology.about.com)
My Thoughts
I chose this one as the first post (or second after the Milgram Experiment), because it's the first experiment I came across, even if the first time I heard of it was a few years before I actually started researching psychology. I was maybe 14 or 15 years old when I saw a german movie about it, one night when I stayed awake late after my parents went to bed. I was absolutely shocked at that time about the things that people were able to do to others, seemingly for their own joy.
The article above pretty much sums everything up, but one thing I wanted to add are my thoughts about the roles within the guards. In my opinion it is enough if only one or two of the guards acted cruel out of joy, as long as they were seen as leaders by the rest of the guards, the others are more likely to simply follow the leaders. It kinda reminds me of bullying. If one bully is going at his victim, others are more likely to join the bully's side and doing as he does, just to not seem weak. The more that follow the bully, the more are likely to follow (following the mass). In this case the inmates can be seen as the victims and the guards as the bullys. Now add the big factor 'power' to it and you get a situation where it's probably seen as dumb to take the side of the victims (inmates).
In case that you've lost your faith in humanity after reading about this experiment, I found a nice article adding to this experiment here:
(...) If the Stanford Prison Experiment had simulated a less brutal environment, would the prisoners and guards have acted differently? In December, 2001, two psychologists, Stephen Reicher and Alexander Haslam, tried to find out. They worked with the documentaries unit of the BBC to partially recreate Zimbardo’s setup over the course of an eight-day experiment. Their guards also had uniforms, and were given latitude to dole out rewards and punishments; their prisoners were placed in three-person cells that followed the layout of the Stanford County Jail almost exactly. The main difference was that, in this prison, the preset expectations were gone. The guards were asked to come up with rules prior to the prisoners’ arrival, and were told only to make the prison run smoothly. (The BBC Prison Study, as it came to be called, differed from the Stanford experiment in a few other ways, including prisoner dress; for a while, moreover, the prisoners were told that they could become guards through good behavior, although, on the third day, that offer was revoked, and the roles were made permanent.)
Within the first few days of the BBC study, it became clear that the guards weren’t cohering as a group. “Several guards were wary of assuming and exerting their authority,” the researchers wrote. The prisoners, on the other hand, developed a collective identity. In a change from the Stanford study, the psychologists asked each participant to complete a daily survey that measured the degree to which he felt solidarity with his group; it showed that, as the guards grew further apart, the prisoners were growing closer together. On the fourth day, three cellmates decided to test their luck. At lunchtime, one threw his plate down and demanded better food, another asked to smoke, and the third asked for medical attention for a blister on his foot. The guards became disorganized; one even offered the smoker a cigarette. Reicher and Haslam reported that, after the prisoners returned to their cells, they “literally danced with joy.” (“That was F*cking sweet,” one prisoner remarked.) Soon, more prisoners began to challenge the guards. They acted out during roll call, complained about the food, and talked back. At the end of the sixth day, the three insubordinate cellmates broke out and occupied the guards’ quarters. “At this point,” the researchers wrote, “the guards’ regime was seen by all to be unworkable and at an end.”
Taken together, these two studies don’t suggest that we all have an innate capacity for tyranny or victimhood. Instead, they suggest that our behavior largely conforms to our preconceived expectations. All else being equal, we act as we think we’re expected to act—especially if that expectation comes from above. Suggest, as the Stanford setup did, that we should behave in stereotypical tough-guard fashion, and we strive to fit that role. Tell us, as the BBC experimenters did, that we shouldn’t give up hope of social mobility, and we act accordingly.
This understanding might seem to diminish the power of the Stanford Prison Experiment. But, in fact, it sharpens and clarifies the study’s meaning.
You can read about one of the most interesting experiments in The Milgram's Experiment thread I made a while ago.
I will put every experiment and effect in a seperate post in this thread to keep it clean. Let's start with the first experiment, maybe the most famous one:
The Stanford Prison Experiment
In 1971, psychologist Philip Zimbardo and his colleagues set out to create an experiment that looked at the impact of becoming a prisoner or prison guard. Zimbardo, a former classmate of Stanley Milgram (who is best-known for his famous obedience experiment, was interested in expanding upon Milgram's research. He wanted to investigate further the impact of situational variables on human behavior.
The researchers wanted to know how the participants would react when placed in a simulated prison environment.
The Participants
The researchers set up a mock prison in the basement of Stanford University's psychology building and then selected 24 undergraduate students to play the roles of both prisoners and guards. The participants were chosen from a larger group of 70 volunteers because they had no criminal background, lacked psychological issues, and had no significant medical conditions. The volunteers agreed to participate for a one to two-week period in exchange for $15 a day.
The Setting and Procedures
The simulated prison included three six by nine-foot prison cells.
Each cell held three prisoners and included three cots. Other rooms across from the cells were utilized for the jail guards and warden.
One tiny space was designated as the solitary confinement room, and yet another small room served as the prison yard.
The 24 volunteers were then randomly assigned to either the prisoner group or the guard group. Prisoners were to remain in the mock prison 24-hours a day for the duration of the study.
Guards were assigned to work in three-man teams for eight-hour shifts. After each shift, guards were allowed to return to their homes until their next shift. Researchers were able to observe the behavior of the prisoners and guards using hidden cameras and microphones.
Results of the Stanford Prison Experiment
While the Stanford Prison Experiment was originally slated to last 14 days, it had to be stopped after just six due to what was happening to the student participants. The guards became abusive, and the prisoners began to show signs of extreme stress and anxiety.
While the prisoners and guards were allowed to interact in any way they wanted, the interactions were hostile or even dehumanizing. The guards began to behave in ways that were aggressive and abusive toward the prisoners while the prisoners became passive and depressed. Five of the prisoners began to experience severe negative emotions, including crying and acute anxiety and had to be released from the study early.
Even the researchers themselves began to lose sight of the reality of the situation. Zimbardo, who acted as the prison warden, overlooked the abusive behavior of the jail guards until graduate student Christina Maslach voiced objections to the conditions in the simulated prison and the morality of continuing the experiment.
"Only a few people were able to resist the situational temptations to yield to power and dominance while maintaining some semblance of morality and decency; obviously I was not among that noble class," Zimbardo later wrote in his book The Lucifer Effect.
What Do the Results of the Stanford Prison Experiment Mean?
According to Zimbardo and his colleagues, the Stanford Prison Experiment demonstrates the powerful role that the situation can play in human behavior. Because the guards were placed in a position of power, they began to behave in ways they would not usually act in their everyday lives or other situations. The prisoners, placed in a situation where they had no real control, became passive and depressed.
Criticisms of the Stanford Prison Experiment
The Stanford Prison Experiment is frequently cited as an example of unethical research. The experiment could not be replicated by researchers today because it fails to meet the standards established by numerous ethical codes, including the Ethics Code of the American Psychological Association. Zimbardo acknowledges the ethical problems with the study, suggesting that "although we ended the study a week earlier than planned, we did not end it soon enough."
Other critics suggest that the study lacks generalizability due to a variety of factors. The unrepresentative sample of participants (mostly white and middle-class males) makes it difficult to apply the results to a wider population.
The study is also criticized for its lack of ecological validity. While the researchers did their best to recreate a prison setting, it is simply not possible to perfectly mimic all of the environmental and situational variables of prison life.
Despite some of the criticism, the Stanford Prison Experiment remains an important study in our understanding of how the situation can influence human behavior. The study recently garnered attention after reports of the Abu Ghraib prisoner abuses in Iraq became known. Many people, including Zimbardo himself, suggest that the abuses at Abu Ghraib might be real-world examples of the same results observed in Zimbardo's experiment.
(description from http://psychology.about.com)
My Thoughts
I chose this one as the first post (or second after the Milgram Experiment), because it's the first experiment I came across, even if the first time I heard of it was a few years before I actually started researching psychology. I was maybe 14 or 15 years old when I saw a german movie about it, one night when I stayed awake late after my parents went to bed. I was absolutely shocked at that time about the things that people were able to do to others, seemingly for their own joy.
The article above pretty much sums everything up, but one thing I wanted to add are my thoughts about the roles within the guards. In my opinion it is enough if only one or two of the guards acted cruel out of joy, as long as they were seen as leaders by the rest of the guards, the others are more likely to simply follow the leaders. It kinda reminds me of bullying. If one bully is going at his victim, others are more likely to join the bully's side and doing as he does, just to not seem weak. The more that follow the bully, the more are likely to follow (following the mass). In this case the inmates can be seen as the victims and the guards as the bullys. Now add the big factor 'power' to it and you get a situation where it's probably seen as dumb to take the side of the victims (inmates).
In case that you've lost your faith in humanity after reading about this experiment, I found a nice article adding to this experiment here:
(...) If the Stanford Prison Experiment had simulated a less brutal environment, would the prisoners and guards have acted differently? In December, 2001, two psychologists, Stephen Reicher and Alexander Haslam, tried to find out. They worked with the documentaries unit of the BBC to partially recreate Zimbardo’s setup over the course of an eight-day experiment. Their guards also had uniforms, and were given latitude to dole out rewards and punishments; their prisoners were placed in three-person cells that followed the layout of the Stanford County Jail almost exactly. The main difference was that, in this prison, the preset expectations were gone. The guards were asked to come up with rules prior to the prisoners’ arrival, and were told only to make the prison run smoothly. (The BBC Prison Study, as it came to be called, differed from the Stanford experiment in a few other ways, including prisoner dress; for a while, moreover, the prisoners were told that they could become guards through good behavior, although, on the third day, that offer was revoked, and the roles were made permanent.)
Within the first few days of the BBC study, it became clear that the guards weren’t cohering as a group. “Several guards were wary of assuming and exerting their authority,” the researchers wrote. The prisoners, on the other hand, developed a collective identity. In a change from the Stanford study, the psychologists asked each participant to complete a daily survey that measured the degree to which he felt solidarity with his group; it showed that, as the guards grew further apart, the prisoners were growing closer together. On the fourth day, three cellmates decided to test their luck. At lunchtime, one threw his plate down and demanded better food, another asked to smoke, and the third asked for medical attention for a blister on his foot. The guards became disorganized; one even offered the smoker a cigarette. Reicher and Haslam reported that, after the prisoners returned to their cells, they “literally danced with joy.” (“That was F*cking sweet,” one prisoner remarked.) Soon, more prisoners began to challenge the guards. They acted out during roll call, complained about the food, and talked back. At the end of the sixth day, the three insubordinate cellmates broke out and occupied the guards’ quarters. “At this point,” the researchers wrote, “the guards’ regime was seen by all to be unworkable and at an end.”
Taken together, these two studies don’t suggest that we all have an innate capacity for tyranny or victimhood. Instead, they suggest that our behavior largely conforms to our preconceived expectations. All else being equal, we act as we think we’re expected to act—especially if that expectation comes from above. Suggest, as the Stanford setup did, that we should behave in stereotypical tough-guard fashion, and we strive to fit that role. Tell us, as the BBC experimenters did, that we shouldn’t give up hope of social mobility, and we act accordingly.
This understanding might seem to diminish the power of the Stanford Prison Experiment. But, in fact, it sharpens and clarifies the study’s meaning.
Next post gonna be about The Pygmalion Effect.
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