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UncleIroh

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I have compiled a few articles, posts and resources that I found to be very helpful. I have grouped them depending on the category.


Facebook Custom Audience Targeting: 101-Point Guide to Master Facebook Custom Audiences

Facebook Ads Study Trying to Disprove Some Myths: We Tested 48 Facebook Ads To Bust 6 Marketing Myths | SketchDeck Blog

Getting Traction (Examples such as dropbox):

  1. How startups such as Dropbox, Airbnb, Groupon and others acquired their first users. • /r/Entrepreneur
  2. How Paypal and Reddit faked their way to traction – Platform Thinking
Cold Calling: Cold calls: I went from nothing to $120k/year solo using this process. Script included. AMA • /r/Entrepreneur

Branding and Storytelling with a few examples:

  1. Once Upon a Time... - 12 Examples of Narratives Used in Marketing - Word-of-Mouth and Referral Marketing Blog
  2. It was a dark and stormy night... – 24 Examples of Storytelling in Marketing - Word-of-Mouth and Referral Marketing Blog
  3. Make Your Store Stand Out From the Competition by Telling Your Brand Story
  4. https://www.sellbrite.com/blog/ecommerce-brand-storytelling-a-growth-driven-guide/
Ecommerce Landing Page Advice: 23 Ecommerce Landing Page Ideas To Help Increase Sales

Customer Value Optimization and how to calculate it mathematically:

  1. Customer Value Optimization: How to Build an Unstoppable Business
  2. https://blog.kissmetrics.com/how-to-calculate-lifetime-value/?wide=1
Pricing: 42 Pricing Tricks Based on Psychology & Neuroscience

Productivity: https://blog.bufferapp.com/5-ways-to-get-more-done-by-working-smarter-not-harder

Landing Page Design Optimization:

  1. http://i.imgur.com/dItxHiC.jpg
  2. https://usabilityhour.com/landing-page-design/
  3. Bad Website Design: How Many of These Mistakes Are You Making?
  4. The 5 Second Test
Some Strategies To Improve your Brand: So we’re now over $2 million per year with local services (crazy to even be able to type that). Here’s how we've set ourselves apart from the competition, the tools we use to accomplish this, and a super transparent product launch to see how get out of the gate with projects. Story time... • /r/EntrepreneurRideAlong

Subscription Company Progress Thread: THE INNER WORKINGS OF A SUBSCRIPTION BOX COMPANY. FROM A 4K SITE PURCHASE ON REDDIT TO CLOSE TO $100,000 IN REVENUE IN LESS THAN 6 MONTHS. HOW WE DID IT, AND WHAT’S NEXT! • /r/Entrepreneur

Progress thread 27 day for a lawn mawning service company: DAY 26: From Zero to Website Launch-A recap of everything that got us here! • /r/EntrepreneurRideAlong

Importing, great advice on how to pick suppliers and talk to them:

  1. Alibaba Hacks: The most efficient way to find suppliers on the biggest sourcing website • /r/startups
  2. Import Dojo | Sample communication with your suppliers. An in-depth guide
Instagram Marketing:
  1. Instagram Marketing For Ecommerce - 15 Expert Tips
  2. No-bullshit Instagram strategies to achieve your follower goal. • /r/startups
Check your competitors page views, bounce rate, traffic sources, etc:
  1. Similarweb.com
  2. alexa.org
  3. myip.ms
Amazon break down of how their company works and promotes itself:
  1. https://www.getvero.com/resources/6-lessons-you-can-learn-from-amazons-killer-email-marketing/
  2. https://www.getvero.com/resources/guides/the-amazon-experience/
Emails:
  1. 6 Lessons Learned from Sending 30 Million Emails • /r/marketing
  2. Email Marketing Tips: 33 Experts Share Their Top Strategies
  3. How to Write the Most Effective Cold Email Ever: The Ultimate Guide -
Interesting view on how Donald Trump uses Persuasion: On Donald Trump, Persuasion and Copywriting • /r/marketing

Article detailing all the sizes of social media images: The ultimate social media image sizing cheat sheet | Econsultancy

Local lead gen using FB ADS: Here's exactly how to grow your service business and get a 5-15x return with Facebook Ads • /r/Entrepreneur

Try to be as clear as possible when talking to your clients: I got this from a client: "I was expecting a lot more from you." • /r/marketing
Good SEO article with lots of data and how to: On-Page SEO: Anatomy of a Perfectly Optimized Page (2016 Update)


Do not use Paypal:
https://www.reddit.com/r/startups/comments/5pdwww/advice_do_not_use_paypal_as_a_form_of_payment_if/

Ecommerce Statistics website done by university: Researching the best ways to improve the online user experience - Baymard Institute

Stats on 27 succesful startups: Indie Startups: The Ingredients of Success

Some Certifications that might be good to get:
Log into Facebook | Facebook
Google Partners
https://app.hubspot.com/

Free Courses by good Universities and organizations:
https://startupclass.co/
http://startupclass.samaltman.com/

Small Business Administration
https://www.springboard.com/learning-paths/mba/
https://www.edx.org/course/subject/economics-finance
https://www.edx.org/course/subject/business-management
https://www.edx.org/course/introduction-financial-management-acca-fa1-ma1-x-6
https://www.coursera.org/browse/business/business-essentials?_facet_changed_=true&primaryLanguages=en
https://www.coursera.org/browse/business/entrepreneurship?_facet_changed_=true&primaryLanguages=en
https://www.coursera.org/browse/business/marketing?_facet_changed_=true&primaryLanguages=en
https://www.coursera.org/browse/business/finance?_facet_changed_=true&primaryLanguages=en
https://www.coursera.org/browse/business/leadership-and-management?_facet_changed_=true&primaryLanguages=en
https://www.coursera.org/browse/business/business-strategy?_facet_changed_=true&primaryLanguages=en
https://www.coursera.org/specializations/wharton-business-foundations (Look for each course in the search bar, paid version just gives you a certificate)


Hope these are helpful!






 
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With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

Become a member and gain immediate access to...

  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

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