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Confused as all heck about idea validation

Idea threads

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SlowlaneJay

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TLDR
How finished should my product be before I ask for cash? Is it possible to quickly validate an idea with offline marketing?

Hey folks,
You guys have been instrumental in my progress so far. Thanks for being so helpful and generous :)

I read these threads a lot, and I've muddled my way through a lot of the recommended reading. While I see the concept touted endlessly, I'm still a little confused about idea validation.

I understand why it's necessary. What I don't entirely understand is how to actually do it.

So my situation is this. Looking at the fantastic article @JasonR posted in his Golden Nuggets thread, I've put together possible solutions for each of the elements (Lead Magnet, TripWire, ...). I'm just not sure if I should be building the product right now, or working on selling it?

Also, I'm targeting a market that doesn't use the internet a whole lot. Any suggestions for quickly validating an idea that isn't susceptible to AdWords, Facebook Ads, etc.?

Thanks! Keep being awesome,
J.
 
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