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I'm at the stage where I need to contact businesses in order to develop partnerships with them.
I'm going to be starting a service where people interested in a certain service can submit details about their needs and then companies who offer those services can respond and submit a quote.
It's like lead-gen but I'm charging a % when the company receives a new client, not per lead.
So, now I need to contact businesses and invite them to be a part of my service (because I can't do it without them). They'll have to respond to the prospects that submit their information into my system.
I have made a list of the top 20 businesses in this niche and their contact information. I'm just not sure what's the best way of doing this.
What's the best way to contact them?
Standard mail, email, or phone?
- Standard mail is what I'm leaning toward right now. It's a little more professional than email but it will take the longest.
- Email is quicker but it's slightly less professional than standard mail and emails are easily deleted or ignored.
- Phone would be the quickest, but my phone skills are awful.
If I do mail or email, who do I address it to? I can't find any publicly available contact names for most of the businesses so I'm thinking to just address it to the business name?
If I do standard email, I don't have a business address. What return address should I use? Can I just use my residential address?
Also, a lot of these businesses offer affiliate programs. I'm anticipating that the ones that do have affiliate programs are going to say "Just join our affiliate program and if you send us some sales, great. If not, piss off." How do I respond to that? What I'm doing is technically similar to an affiliate relationship (get paid a % of sale) but I still need an employee of their business to respond to the prospects and submit quotes. Plus, I'll be invoicing these businesses instead of receiving commissions like a traditional affiliate program.
Thanks for any input!
I'm going to be starting a service where people interested in a certain service can submit details about their needs and then companies who offer those services can respond and submit a quote.
It's like lead-gen but I'm charging a % when the company receives a new client, not per lead.
So, now I need to contact businesses and invite them to be a part of my service (because I can't do it without them). They'll have to respond to the prospects that submit their information into my system.
I have made a list of the top 20 businesses in this niche and their contact information. I'm just not sure what's the best way of doing this.
What's the best way to contact them?
Standard mail, email, or phone?
- Standard mail is what I'm leaning toward right now. It's a little more professional than email but it will take the longest.
- Email is quicker but it's slightly less professional than standard mail and emails are easily deleted or ignored.
- Phone would be the quickest, but my phone skills are awful.
If I do mail or email, who do I address it to? I can't find any publicly available contact names for most of the businesses so I'm thinking to just address it to the business name?
If I do standard email, I don't have a business address. What return address should I use? Can I just use my residential address?
Also, a lot of these businesses offer affiliate programs. I'm anticipating that the ones that do have affiliate programs are going to say "Just join our affiliate program and if you send us some sales, great. If not, piss off." How do I respond to that? What I'm doing is technically similar to an affiliate relationship (get paid a % of sale) but I still need an employee of their business to respond to the prospects and submit quotes. Plus, I'll be invoicing these businesses instead of receiving commissions like a traditional affiliate program.
Thanks for any input!
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