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Content Machine - Dan Norris

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MotiveInMotion

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I'm reading Content Machine by Dan Norris, for the second round through.

It's a pretty helpful book about, you guessed it, Content Marketing. He's advocating that you can build a 7 figure business on CM alone, by following some basic commandments for startups, including:

1. Starting with a team, not as a solopreneur
2. Building a memorable brand and differentiating
3. Maintaining recurring revenue and watching growth
4. Operating in large markets

I agree with a lot of his stuff in here, and think it's important.

I'm not sure every business needs to be started by a team to be successful though!

What are your takes about marketing your content to attract audiences to your business that is scalable?
 
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  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
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