winfinite8
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Hi All,
We launched the project www.selfiestick.ca this past July, after promising indications in the following:
1. use of the word and application "selfie" in north america
2. promising google keyword figures
3. market testing with a pseudo shopping cart form
We received first inventory in mid-august and, while sales were a bit slow, they have been close to doubling every month since. For more information on this venture/me, check out my introduction thread, here.
The CRUX:
While grinding away, a lot of positives have happened (we are doing promotion with no.1 cancer fundraiser in Canada, Princess Margaret in Q1 2015) and we are now typically on page 2 of google and should reach page 1 shortly. As I had mentioned, sales continue to grow, but there seems to be anomaly…
I believe I am missing out on quite a bit of sales as my conversion rate on American consumers is poor.
Here is our web traffic data since June(attached is more readable):
June July August September October
USA - Visit 1 296 1108 1718 1675
USA %/total 33.33% 56.60% 71.44% 64.20% 61.83%
Canada - Visit 2 147 238 456 602
Canada %/total 66.67% 28.11% 15.34% 17.04% 22.22%
Japan - Visit 0 6 60 187 176
Japan %/total 0.00% 1.15% 3.87% 6.99% 6.50%
Total - visit 3 523 1551 2676 2709
Despite this, of our total sales, only 15% is to American customers with 75% of sales going to Canadian customers.
Any hypotheses on why our website www.selfiestick.ca is converting quite poorly with American consumers yet is doing well with Canadians?
We launched the project www.selfiestick.ca this past July, after promising indications in the following:
1. use of the word and application "selfie" in north america
2. promising google keyword figures
3. market testing with a pseudo shopping cart form
We received first inventory in mid-august and, while sales were a bit slow, they have been close to doubling every month since. For more information on this venture/me, check out my introduction thread, here.
The CRUX:
While grinding away, a lot of positives have happened (we are doing promotion with no.1 cancer fundraiser in Canada, Princess Margaret in Q1 2015) and we are now typically on page 2 of google and should reach page 1 shortly. As I had mentioned, sales continue to grow, but there seems to be anomaly…
I believe I am missing out on quite a bit of sales as my conversion rate on American consumers is poor.
Here is our web traffic data since June(attached is more readable):
June July August September October
USA - Visit 1 296 1108 1718 1675
USA %/total 33.33% 56.60% 71.44% 64.20% 61.83%
Canada - Visit 2 147 238 456 602
Canada %/total 66.67% 28.11% 15.34% 17.04% 22.22%
Japan - Visit 0 6 60 187 176
Japan %/total 0.00% 1.15% 3.87% 6.99% 6.50%
Total - visit 3 523 1551 2676 2709
Despite this, of our total sales, only 15% is to American customers with 75% of sales going to Canadian customers.
Any hypotheses on why our website www.selfiestick.ca is converting quite poorly with American consumers yet is doing well with Canadians?
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