http://elitedaily.com/news/world/ge...out-cookies-outside-medical-marijuana-clinic/
Haha, just a great example of following needs not money. Every other cookie scout will go to the grocery store, around the block, to people who don't "need" the product.
This girl went straight to hungry people.
Excerpt from The Boron Letters by Gary Halbert:
As you know, once in a while I give a class on copywriting and/or selling by mail. One of the questions I like to ask my students is: "If you and I both owned a hamburger stand and we were in a contest to see who would sell the most hamburgers, what advantages would you most like to have on your side?"
The answers vary. Some people say they would like to have the advantage of having superior meat from which to make their hamburgers. Others say they want sesame seed buns. Others mention location. Someone usually wants to be able to offer the lowest prices.
And so on.
Anyway, after my students are finished telling what advantages they would most like to have I say to them: "O.K., I'll give you every single advantage you asked for. I, myself, only want one advantage and, if you will give it to me, I will whip the pants off of all of you when it comes to selling burgers!"
"What advantage do you want?" they ask.
"The only advantage I want," I reply, "is A STARVING CROWD!"
Haha, just a great example of following needs not money. Every other cookie scout will go to the grocery store, around the block, to people who don't "need" the product.
This girl went straight to hungry people.
Excerpt from The Boron Letters by Gary Halbert:
As you know, once in a while I give a class on copywriting and/or selling by mail. One of the questions I like to ask my students is: "If you and I both owned a hamburger stand and we were in a contest to see who would sell the most hamburgers, what advantages would you most like to have on your side?"
The answers vary. Some people say they would like to have the advantage of having superior meat from which to make their hamburgers. Others say they want sesame seed buns. Others mention location. Someone usually wants to be able to offer the lowest prices.
And so on.
Anyway, after my students are finished telling what advantages they would most like to have I say to them: "O.K., I'll give you every single advantage you asked for. I, myself, only want one advantage and, if you will give it to me, I will whip the pants off of all of you when it comes to selling burgers!"
"What advantage do you want?" they ask.
"The only advantage I want," I reply, "is A STARVING CROWD!"
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