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Copywriting is a highly valuable skill worthy of learning, honing and perfecting.
This thread shall serve as a Master Thread for all things copywriting. Similar to the other Master Threads here on PR, Social Media and Marketing to the Affluent.
As this thread should be more of a resource - please keep discussions to a minimum, but feel free to post casestudies, articles, videos, links, or anything that relates to copywriting. Where possible, try to give credit to the original source.
Copywriting.com's definition...
This thread shall serve as a Master Thread for all things copywriting. Similar to the other Master Threads here on PR, Social Media and Marketing to the Affluent.
As this thread should be more of a resource - please keep discussions to a minimum, but feel free to post casestudies, articles, videos, links, or anything that relates to copywriting. Where possible, try to give credit to the original source.
Copywriting.com's definition...
- Copywriting is the art and science of writing to promote a product, a business, a person or an idea. And carefully selecting, editing, weaving and constructing those words in a way that they’ll persuade the reader into taking a specific and measurable action.
"The most poetic definition of copywriting I’ve come across, was written by Bruce Bendinger – one of my favorite ad copywriters of our time. In his book “The Copy Workshop Workbook”, Bruce shares this remarkable gem…"
"What I like most about it, is that Bruce took extra care to single out the most important aspect of copywriting: salesmanship. Unfortunately, too many copywriters just don’t understand what he is referring to with that term… So for the sake of clarity, let me try to come up with a more technical and complete, albeit less poetic definition."
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