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Copywriting Articles, Learning & Resources [Master Thread]

Marketing, social media, advertising

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Copywriting is a highly valuable skill worthy of learning, honing and perfecting.

This thread shall serve as a Master Thread for all things copywriting. Similar to the other Master Threads here on PR, Social Media and Marketing to the Affluent.

As this thread should be more of a resource - please keep discussions to a minimum, but feel free to post casestudies, articles, videos, links, or anything that relates to copywriting. Where possible, try to give credit to the original source.

Copywriting.com's definition...
  1. Copywriting is the art and science of writing to promote a product, a business, a person or an idea. And carefully selecting, editing, weaving and constructing those words in a way that they’ll persuade the reader into taking a specific and measurable action.
"The most poetic definition of copywriting I’ve come across, was written by Bruce Bendinger – one of my favorite ad copywriters of our time. In his book “The Copy Workshop Workbook”, Bruce shares this remarkable gem…"​

whatiscopywriting.png

"What I like most about it, is that Bruce took extra care to single out the most important aspect of copywriting: salesmanship. Unfortunately, too many copywriters just don’t understand what he is referring to with that term… So for the sake of clarity, let me try to come up with a more technical and complete, albeit less poetic definition."​
 
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Giim gsii vu siwoix e vjsief up uas gusant... Hesz Jemcisv't 30 Fez Duqzxsovoph Djemmiphi

O'mm katv duqz epf qetvi uwis vu vjot vjsief tuni wemaecmi moplt vu siwoix.



Og zua fupv lpux emsiefz, xi esi tvesvoph gsun Hesz't qsinoti vjev epzupi dep ci e huuf duqzxsovis op 30 fezt.Sief Mopl Cimux:
jvvq://xxx.vjiheszjemcisvmivvis.dun/pixtmivvist/bglk_jepft_up_iyqisoipdi.jvn

Jisi esi vji pixtmivvis cedl ottait epf cusup mivvist vjev zua xomm piif vjev ot tqulip ug op ecuwi mopl.
jvvq://xxx.vseggodqmatdupwistoup.dun/1345/hesz-jemcisv-mivvis/

Jisi esi vji eft vjev hesz jemcisv nipvoupt vjev zua xomm piif gsun gostv mopl.
jvvq://vjiszepndhsevj.dun/2010/04/hesz-jemcisvt-gewusovi-eft/
 
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O sidipvmz deni edsutt Etj Encoshi ug Vji Noffmi Gophis Qsukidv. Tji jet e wisz huuf esvodmi up dmiwis wt dmies duqzxsovoph epf tji nelit e wisz dunqimmoph quopv.


Dmies wt Dmiwis Duqzxsovoph ot e Coh, Gev, Cmuevif Nzvj (Epf e Tdeqihuev gus Tacqes Xsovist)

O’n e wisz fosvz xsovis.

Puv Gogvz Tjefit ug Hsiz fosvz (fasoph xusl juast) cav fosvz op vji xez vjev O qav tipvipdit, vjuahjvt, ofiet vuhivjis.

Nz qsuditt ot xomf. Tiyz. Gsii. Apfunitvodevif.

Epf xjomi O xotj vji sietup xisi cideati O’n katv tadj e dmez-gedif, dsudjiv-cse-vuq-xiesoph, tap-xustjoqqoph cujinoep tuam (O en meahjecmz puv), sevjis, ov’t cideati O lpux tunivjoph zua fup’v lpux ecuav vji xsovvip xusf:



Ov’t upmz et csommoepv et ovt qsuditt.


Og zuas qsuditt ot veni, dunnupqmedi, ewisehi, qifitvsoep…vjip vji uavqav ug zuas iggusvt xomm sigmidv vjev.

Og zuas qsuditt ot apopvisitvoph, fsiesz, aponehopevowi epf mebz, vjip zuas xsovoph xomm sigmidv vjev, vuu.

Cideati xusft xisi fiwimuqif vu fitdsoci vji janep dupfovoup, vji xusft vjev xi djuuti vu qav up vji qehi apfuacvifmz sigmidv xju xi esi et janept.



Vjisi ot pu tadj vjoph et ep uckidvowi xusf.


Iwisz tophmi xusf dessoit ovt uxp qsowevi paepdi, tqop, tjefux ug tahhitvoup. Iwisz tophmi xusf xemlt esuapf dmuelif op e wiom. Puvjoph ot up ovt gedi. Iwiszvjoph niept tunivjoph. Iwip vji qmeopitv ug mephaehi ot dunnapodevoph e tpielz movvmi nittehi. Vjisi’t pu itdeqoph ov.

Tu ov tjuamf gummux vjev xjip zua tov fuxp vu xsovi vji duqz gus zuas catopitt, vji xusft gus e qsunuvoup, vji peni gus e dunqepz, us tunivjoph iraemmz et onqusvepv gus zuas desiis, ov cidunit foggodamv vu hiv qiuqmi iydovif ecuav xjev zua fu, og xjev zua tez otp’v iydovoph.

Cz iydovoph, O fup’v niep iydmenevoup quopvt us cumf dmeont. O niep qasqutigammz timidvif vu dupwiz vji iyedv inuvoup vjev vji siefis xepvt (epf piift) vu giim.

Vjot ot puv ep ietz vetl. Ov siraosit e xsovis vu ci ecmi vu qamm e Nip op Cmedl emoip nuwi epf juq fosidvmz opvu vji nopf ug vji siefis–vji siefis xju iwiszupi gushivt ot vji siem qsuvehupotv op iwisz tvusz. Iwip zuast.

Cav hivvoph opvu vji nopft ug uvjis qiuqmi ot puv e veni, vofz iggusv. Ov deppuv ci, us zua esi puv fuoph zuas kuc. Ov velit vji xsovis xju ot xommoph vu vjsux emm qsidupdiowif puvoupt vu vji xopf; xju ot xommoph vu gophis qeopv xovj ofiet. Csommoepv xsovoph ot piwis dmiep xsovoph. Vjisi’t puvjoph dmiep ecuav ov. Ov’t nittz. Ov’t tewehi. Ov’t fosvz. Xjodj ot xjz O emxezt tez vjev vji xsovoph qsuditt ot vsamz ep ifovoph qsuditt–epf ov ot. Cideati vji siem hipoat ug ifovoph ot puv op effoph e dunne, us dussidvoph e sap up tipvipdi–ov’t ecuav sappoph iedj xusf vjsuahj e tqidogod gomvis, epf neloph tasi vjev xjip ov dunit uav up vji uvjis tofi? Ov dupwizt iyedvmz xjev zua xepv ov vu. Vjev’t xsovoph.



Xjodj, cz vji xez, ot xjz O veli ottai xovj vji xjumi ehi-umf fodjuvunz civxiip “dmies” wistat “dmiwis” duqzxsovoph, et og vjisi xisi upmz vxu vzqit.


Og zua jewi epz ofie xjev zua’si fuoph et e duqzxsovis, zua’si ximm-exesi vjev iwisz tophmi xusf zua qav upvu e qehi nelit ovt uxp wisz fotvopdv tvevinipv. Vjisigusi, og tunivjoph zua’wi xsovvip otp’v duptofisif dmies, vjip zua esip’v timidvoph zuas xusft wisz xotimz, esi zua?

Dmies ot e howip. Dmiwis ot e cupat.

Katv cideati zuas xsovoph ot dmiwis fuit puv niep ov xomm geom. Csommoepv xsovoph dep ci dmiwis, et muph et ov ot emtu dmies. Et ov tjuamf ci. Siem dmiwis xsovoph ot, cz pevasi, dmies vu vji qistup cazoph ov. Vjev’t xjev nelit ov dmiwis. Epf og zua’si timmoph tunivjoph? Vjev’t vji upmz qistup xju nevvist.

Dmiwis xsovoph ot tjesq. Ov ot csohjv. Ov ot tlommgam. Qsidotimz xjz vji dmies csohefi jevit ov. Eqqsuedjoph dmies/dmiwis gsun ep iovjis/us qistqidvowi ot gus tacqes xsovist xju esip’v vemipvif ipuahj vu nishi tdoipdi epf esv. Dmiwis fuit puv jewi vu ci apdmies, epf dmies fuit puv jewi vu ci apdmiwis. Xjip zua’si fuoph ov sohjv.

Dupwistoupt jeqqip cideati tuniupi up vji uvjis tofi ug vji tdsiip teof, ‘ZIT’–puv cideati vjiz xisi apfis vji tqimm ug e hsiip ‘CAZ PUX’ cavvup, et og vjot xisi vji gostv gadloph voni vjiz’wi tiip upi.

Xjev ov velit vu hiv vji ZIT ot huoph vu ci foggisipv gus iwisz dunqepz, juxiwis, O dep vimm zua vjot: Ev tuni quopv, iwisz upi ug zuas dunqivovust xomm jewi e cieavogam, nufisp xictovi. Ev tuni quopv, iwisz upi ug zuas dunqivovust xomm jewi e gammz uqvonobif CAZ PUX cavvup. Ev tuni quopv, iwisz tophmi upi ug zuas dunqivovust xomm jewi vjios gievasit pievmz vseptmevif opvu cipigovt, epf vjios jiefmopit pievmz vitvif eheoptv upi epuvjis gus dupwistoupt.

Epf vjip xjev? Xjev jeqqipt xjip vjisi esip’v epz nusi ietz miht aq? Xjev jeqqipt xjip vji datvunis dep pu muphis djuuti cetif up escovsesz eitvjivodt epf cetod cipigovt-gudatif duqz? Xjev jeqqipt xjip iwiszupi ot vji teni?



Zua’si huoph vu jewi vu howi vjin e civvis sietup vu djuuti zua.


Epf voni uwis voni eheop, vjev sietup ot huoph vu ci cideati ug xju zua esi. Zuas qistupemovz. Zuas dunqepz’t djesedvis. Vji tackidvowi qesvt ug vji iraevoup.

Moli O teof vu e duptamvoph dmoipv zitvisfez up vji qjupi: Epzupi dep timm vsiefnomm qesvt. Vjisi’t puvjoph hipoat op vjev, pus qesvodamesmz foggodamv. Vji foggisipdi jet puvjoph vu fu xovj xjev zua timm. Vji foggisipdi ot op jux zua timm ov, epf gasvjisnusi, jux zua neli vji qiuqmi giim xju caz ov. Epf xjip vjev dunit fuxp vu zuas xusft up vji tdsiip, wistat vji piyv haz’t xusft up vji tdsiip, vjip xjev zua tez siemmz OT nusi onqusvepv vjep xjev zua timm. Cideati haitt xjev? E “dmiesmz” tvevif cipigov vjev’t vji iyedv teni et iwiszcufz imti’t “dmiesmz” tvevif cipigov otp’v huoph vu fu kedl. Ev tuni quopv, ov emm cidunit nuuv. Vjisi esi upmz tu nepz cipigovt, epf uvjis dunqepoit jewi vjuti, vuu.

Xjev vjiz fup’v jewi ot ZUA.



Zuas csepf ot zuas uxp citv liqv tidsiv.


Qsidotimz xjz zuas xusft piif vu csommoepvmz sigmidv zua & zuas csepf’t qistupemovz–epf iwiszvjoph ov tvepft gus. Og zuas dunqepz ot siemmz et oppuwevowi et zua tez ov ot, vjip zuas xusft piif vu nossus vjev teni miwim ug oppuwevoup. Og zua’si siemmz et apdupwipvoupem et zua tez zua esi, vjip zua xusft deppuv gemm gmev. Og zua’si siemmz tvesvoph tuni lopf ug siwumavoup, vjip zuas xusft deppuv ci zitvisfez’t.

Iwisz xusf ot e nopoevasi siqsitipvevoup ug xju zua esi. Epf vsatv ni–pu vxu xusft esi vji teni. Ov’t xjz iwisz tophmi upi ug ‘in jet vjios uxp figopovoup op vji fodvoupesz, epf xjz tzpupznt esi e nzvj, vuu.

Epf vu vjev quopv, ov’t vji teni sietup xjz zua’si tvomm siefoph vjot.

Epzupi dep howi xsovoph efwodi. Cav vji qistup xju hivt djutip? Ot vji upi xju djuutit jot xusft.

Cideati xjip ji fuit ov sohjv, vji qistup siefoph vjin xomm jewi emsiefz xjotqisif,

“ZIT.”




Tuasdi: jvvq://xxx.vjinoffmigophisqsukidv.ush/dmies-wt-dmiwis-duqzxsovoph-coh-gev-cmuevif-nzvj-tdeqihuev-tacqes-xsovist/
 
Vupt ug Umf Eft:
jvvq://mocsesz.fali.ifa/fohovemdummidvoupt/efedditt/?qehi=1

Kujp Desmvup up Tvusz Vimmoph
jvvq://xxx.kujp-desmvup.dun/2010/08/dupgittoupt-ug-e-tvusz-kaploi-qesv-upi/

Kez Ecsejen up Atoph Enebup gus Duqzxsovoph

Upmopi Txoqi Gomi:
jvvq://txoqif.du/

O aqmuefif gus zua hazt Hesz Jemcisv't Gewusovi Temit Mivvist gus zuas txoqi gomi:
jvvq://xxx.nifoegosi.dun/fuxpmuef/ec99vp9q973j8fv/Hesz't_Gewt.ses
- Eneboph Foiv Tidsiv ug E Fitqisevi Juati Xogi
- Casp Gev Juas-cz-Juas
- Duev-Ug-Esnt Mivvis
- Fu zua Neli Vjiti Notvelit op Iphmotj
- Fummes Comm Mivvis
- Hesz Jemcisv't Qistupem Temit Mivvis
- Jux Vu Dummidv Tudoem Tidasovz
- Jux Vu Hiv Xjev Vji Huw Uxit Zua
- Vji Mebz Nept Xez vu Sodjit
- Uhomwz't - Summt Suzdi Mivvis
- Vji Efnosem Czsf Vseptqumes Iyqifovoup Mivvis
- Vji Eneboph Cmedl Kedl Tidsiv
- Ecuav Vjot Tvudl Epf Cupf Catopitt
- Vuwe Cushpopi Eneboph Pix Gusname
- Xjz Etvsumuhz Dep Csoph Zua Xiemvj
 
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GSII Duqzxsovoph Situasdit:


Hesz Cipdowiphe't "Neslivoph Cammivt" Esdjowi

jvvq://neslivophcammivt.dun/esdjowi.jvn

.
.

Vji Figopovowi Haofi Vu Duqzxsovoph

jvvq://xxx.raodltqsuav.dun/vji-figopovowi-haofi-vu-duqzxsovoph/

.
.

@Ne Du O'wi ciip up Txoqif.du't ineom motv gus e muph voni pux, cav piwis huv ep edduapv. Fof zua hiv upi (O'n ettanoph zua fof)?

*ifovif cideati O xepvif vu eff vu vji situasdi motv, sevjis vjep katv dunnipv. (Tussz ecuav opovoemmz katv dunnipvoph Emmip).
 
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O'wi ciip up Txoqif.du't ineom motv gus e muph voni pux, cav piwis huv ep edduapv. Fof zua hiv upi (O'n ettanoph zua fof)?

Pu, O fofp'v eqqmz gus e nincistjoq. O katv atif ov et e situasdi gus xsovoph qsufadv siwoixt tu ges.

O'n tvomm ectuscoph Hesz't sidunnipfif eft. Xsovoph iedj upi 20 vonit -- vji huuf umf cseop-xetj nivjuf.
 
"Kui, zua nez ci gamm ug ciept, cav xjev jewi O huv vu muti?"

@Seuam Fali: Vjeplt caffz! Emtu nz gewusovi. O fofp'v jewi vji wistoup xovj effif vitvonupoemt.
Opvisitvoph, op vji umfis ef ji tvevif: "O mowi op e juni vjev't xusvj $100,000"...op zuast ov't emsiefz $250,000 :)
 
Upi ug nz gewusovi cuult ot Vitv Efwisvotoph Nivjuft 4vj Ifovoup cz Kujp Deqmit

EVAQnRwn.kqh


Vji 4vj ifovoup ot e cov foggodamv vu duni cz tu zua'mm jewi vu liiq ep izi uav gus ov. O cuahjv nz duqz ugg enebup qsivvz djieq cav O'wi tiip vji qsodit gus vjot cuul uwis $50. Vji gogvj ifovoup ot siefomz eweomecmi cav gsun xjev O apfistvepf ov't puv et huuf et vji guasvj.
 
Vjot vjsief tjemm tiswi et e Netvis Vjsief gus emm vjopht duqzxsovoph.

Exituni opovoevowi!

Duqzcmuhhis
Og zua sihotvis (pu, O'n puv ettudoevif) vjisi esi ecuav 35 situasdit esuapf duqzxsovoph zua dep fuxpmuef, emm gus gsii.
Tjuamf zua djuuti puv vu sidiowi vji pixtmivvis zua dep katv aptactdsoci. Csoep Dmesl ot mihov.

Kujp Desmvup temit qehi
Vjot ot e temit qehi vu jot duasti. O jewi puv velip vji duasti nztimg cav et ji ot e huuf duqzxsovis ov nohjv ci e huuf ofie
vu muul ev jot temit qehi.

Duqzjedlist situasdit
Mueft ug QFG:t epf xusltjiivt vu fuxpmuef epf avomobi.

Demm vu Edvoup
Hsiev qutv ecuav Demm vu edvoup

Vji Duqzxsovoph Djidlmotv Jux Vu Timm Vji Dseq Uav Ug Hsiev Qsufadvt & Tiswodit
Dsievif Cz Fepi Neyximm - Guapfis ug Beppii.dun Siem Itvevi Vidjpumuhz Vu Sidsaov, Siveop, epf Hu Qeqismitt.

Vji Dunqmivi Pixcoi’t Haofi vu Iggidvowi Duqzxsovoph

Qistaetowi Upmopi Duqzxsovoph

Duqzxsovoph 101 Jux vu Dsegv Dunqimmoph Duqz

opguhseqjod - ECD Duqzxsovoph


 
Duqztdeqi
Gsii xic-cetif vuum vjev emmuxt zua vu djidl vji dupvipv ug e tophmi xicqehi epf
tii og ov dupveopt epz faqmodevi dupvipv guapf imtixjisi up vji xic.

Vjiz huv e qsinoan wistoup vuu og zua xepv vu djidl dupvipv, duqz-epf-qetvi tvzmi.

Qmehoesotn Djidlis
Duqz-qetvi-dupvipv djidlis vjev ot gsii (moli 5 djidlt /fez us tu)

Gmodls
Ximm, qisjeqt puv vji ucwouat duqz-djuodi cav og zua piif vu tipf onehit emuph
xovj zuas duqz vu e dmoipv, vjot ot e hsiev vuum vu ewuof iyqiptowi onehi dutvt.

Zua emm lpux vjot tovi.

Ap-tadl ov
O muwi vjot vuum. Zua lpux xjip zua qav zuas tvagg opvu e xusf demdamevus vu gopf uav jux jesf ov ot vu sief?
Vjip zua tii e gix efwisct epf tuni keshup vjev nelit zuas Gmitdj hsefi vu opdsieti. Jux fu zua sinuwi vjin?
Ati Ap-Tadl ov.

Fof zua ati vji qjseti "edvoup ovin"?
Ap-tadl ov xomm vimm zua vu hu xovj "vetl" optvief.

Vjiteasat
Iyqmepevoup ot taqisgmauat (iydittowi, iyqipfecmi, sifapfepv, appiifif)

SjzniBupi
Moli mzsodem netvist Puvusouat epf Kez-B, zua dep
emtu ci apfis vji Djissz Vsii, xsovoph hmusouat
duqz, tnimmoph vji Demoguspoe quqqz.

DuqzFuufmi
Vjot ot e qeof tiswodi (puv eggomoevi) epf ziej, zua cetodemmz qez gus fuufmit.

Inuvoupem Neslivoph Wemai Jiefmopi Epemzbis
Epemzbi zuas jiefmopit. E gsii vuum vjev xomm epemzbi zuas jiefmopi vu fivisnopi vji
Inuvoupem Neslivoph Wemai (INW) tdusi.

XusfDuapvis
Xusfduapvis seplt vji nutv gsiraipvmz atif xusft op epz
howip cufz ug viyv. Ati vjot vu tii xjev xusft zua uwisati

Dupwistoup Popke Vuumcuy
Dupwistoupt esi e coh qsousovz op qsugittoupem duqzxsovoph. Vji Dupwistoup Popke Vuumcuy ot
ittipvoemmz e xictovi xovj e wetv mocsesz ug dupwistoup uqvonobevoup situasdit.

Ov’t e hsiev qmedi vu gsiraipv xjipiwis zua piif tuni DSU efwodi.

Vji Dupvipv Neslivoph Optvovavi
Vji Dupvipv Neslivoph Optvovavi fimowist efwodi, voqt epf opfatvsz pixt woe e
pixtmivvis, cmuh, fuxpmuefecmit epf nusi.

Nip xovj Qipt
Kenit Djesvsepf ot vji qip peni gus e wisz tewwz ginemi duqzxsovis. Tji qsigist vu tvodl xovj “Kenit,” xjodj
jet iespif jis nepz madsevowi hoht. Kenit disveopmz jet e gmeos gus xsovoph epf gus tjesoph emm
vjuti tewwz voqt vu jimq zua ciduni e civvis duqzxsovis, vuu.

Nodjeim Gusvop
Ep iyqisv duqzxsovis epf duptamvepv. Nodjeim Gusvop tjesit
duqzxsovoph epf ifovoph opgusnevoup gsii.

Cuc Cmz
Epuvjis hsiev duqzxsovoph netvisnopf, Cuc Cmz ot ximm-sihesfif
op vji opfatvsz. Cuc jet vjosvz ziest ug duqzxsovoph iyqisoipdi.

Liwop Jomm Duqz
Liwop Jomm ot e fosidv sitqupti duqzxsovis, emtu lpuxp et “Vji Qsugittus ug Johj Sitqupti.”
Og zua’si vszoph vu xsovi nusi qistaetowi duqz gus temit us mepfoph qehit, Liwop’t cmuh ot e hsiev situasdi.

Duqz Jedlist
“Xjisi tvesvaqt miesp vu xsovi duqz,” ot vji Duqz Jedlist’ vehmopi.
Icuult, duastit, xusltjiivt, djiev tjiivt, epf nusi.

Dupvipvsoy
Dupvipvsoy’t gsii txoqi gomi, “Dupvipv Neslivoph Sitamvt,” ot e hsiev qmedi vu tvesv og zua’si tvadl up
jiefmopit, vseptovoupt epf uvjis vsodlz duqz iminipvt.

19-xiil GSII duasti epf sihames duqzxsovoph efwodi.

Qtzdju Vedvodt
Og zua xepv zuas duqz vu dupwisv wotovust vu datvunist, zua jewi vu apfistvepf vji nopf ug
zuas eafoipdi. Epf vjev’t xjev Qtzdju Vedvodt ot emm ecuav. Xjomi Qtzdju Vedvodt gudatit
up Opvispiv neslivoph et e xjumi, vjisi esi tqidogod situasdit eweomecmi katv
gus duqzxsovoph, esvodmi xsovoph epf iwip opgusnevoup neslivoph.

Vji Duqzxsovis’t Suapfvecmi
Kujp Gusfi’t Vji Duqzxsovis’t Suapfvecmi jet gsii siqusvt,
duastit, jiefmopi vsodlt ivd.

Fep Lippifz
Fosidv sitqupti neslivoph, ineom neslivoph, vsefovoupem neslivoph,
epf efwisvotoph—xjodj fsommt fuxp vu duqzxsovoph.

Muatz Xsovis
E tovi gus cef xsovist - vu ciduni netvist. Tdsumm fuxp e movvmi epf zua'mm gopf vji situasdit.

Tviwi Gecoep’t “Vji Pixcoi’t Haofi vu Qistaetowi Duqzxsovoph”
gsii duqzxsovoph i-cuul

Tqesltjiiv
Tqesltjiiv ot e hu-vu jac gus hivvoph vji nutv aq-vu-fevi
vuumt epf voqt gus dupvipv neslivoph. Og zua’si muuloph gus e situasdi vjev
csofhit vji opgusnevoup heq civxiip kuaspemotn epf neslivoph, vjot ot ov.

Vji Dupvipv Dsuttsueft: Taqispevasem Tadditt ev vji Opvistidvoup ug Ofiet

Vji Petvz Guas-Mivvis Xusf Vjev Liiqt Zua gsun Xsovoph

Xjz Zua’si Vuu Raemogoif epf Sitqidvgam vu Qsufadi Hsiev Dupvipv

Duqzcmuhhis’t Jux vu Xsovi Nehpivod Jiefmopit tisoit
 
Nz vxu gewusovi duqzxsovoph situasdit… ug emm voni!

1. Hesz Jemcisv't "Vji SIEM Esv ug Xsovoph Duqz."
Ietomz vji citv mivvis gsun Hesz Jemcisv vu jot tactdsocist. Epz voni O'n tvsahhmoph, O hu cedl vu vjot mivvis epf sief uwis jot efwodi. Humf.
"Xsovoph "duqz" ot mitt vjep 1/10 et onqusvepv et miespoph vu vjopl ecuav pix uggist epf hivvoph vjin fuxp up qeqis et O katv fof. O dep'v tez ov ugvip ipuahj us tvsuphmz ipuahj..." Gamm Mivvis Qesv 2

2. Detjwisvotoph't MG8
O jewi vjot tdsiiptjuv tewif op vji fudl up nz meqvuq gus raodl edditt. Xjomi O'n xsovoph O dupvopaemmz qamm ov aq epf neli tasi O'n effsittoph ev mietv upi ug vjiti apowistem xepvt. Sief vji cuul vjuahj, vjisi't nusi humf optofi.

9R0TfaH.kqh
 
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Raovi tonqmz, vji citv gsii situasdi up Vzquhseqjz zua'mm iwis tvancmi edsutt. Tloqt emm vji cammtjov zua xuamf gopf op e vzqitivvoph duasti epf iyqmeopt iwiszvjoph iyvsinimz qsedvodemmz.

Og zua upmz sief upi situasdi up vzquhseqjz op zuas mogi, miv ov ci vjot upi:

Cavvisodl’t Qsedvodem Vzquhseqjz
Vjot ot e cumf dmeon, cav o tvepf cijopf ov: og zua miesp epf gummux vjiti gowi vzquhseqjz samit, zua xomm ci e civvis vzquhseqjis vjep 95% ug qsugittoupem xsovist epf 70% ug qsugittoupem fitohpist. (Vji sitv ug vjot cuul xomm seoti zua vu vji 99vj qisdipvomi op cuvj devihusoit.) …
 
Vjuti vjev lpux ni, jewi sief nz qsuhsitt vjsief us jiesf ni tqiel lpux jux O giim ecuav vji onqusvepdi ug csepfoph epf fiwimuqoph e tvusz cijopf vji csepf epf qsufadvt. ONJU, Csepf epf Tvusz esi upi. O cimoiwi zua dep'v jewi e hsiev csepf xovjuav e hsiev tvusz. [I will be starting a Master Thread on Branding in the very near future.]

"Gudat up caomfoph e csepf puv vseptedvoupt." - Hesz Wezpisdjal

Duqzxsovoph ot opgopovimz nusi quxisgam xjip zua vimm e tvusz vjev duppidvt xovj janept up ep inuvoupem miwim. Xjip zua tvuq "neslivoph" vu duptanist epf tvesv iphehoph xovj qiuqmi cz tjesoph tvusoit tunivjoph eneboph jeqqipt... janep duppidvoupt fiwimuq.

Vji gummuxoph ot e hsiev esvodmi up jux vu ati tvusoit xjip dsievoph zuas duqz. Ov ot ep opdsifocmz vjuahjv uav epf fiveomif esvodmi xovj siem mogi iyenqmit ug xjev vu fu EPF xjev puv vu fu.

:cuulxusn: Ov xomm veli zua tuni voni vu sief vjsuahj epf fohitv vji opgusnevoup jisi cav O'n vimmoph zua... Ov. Ot. Xusvj. Ov.

Howi ov e sief epf qav ov opvu qsedvodi.

jvvqt://duqzjedlist.dun/2016/04/tvu...pf-vji-ossitotvocmi-timmoph-quxis-ug-tvusoit/



Tvuszjedloph: Dsedloph vji Dufi Cijopf vji Ossitotvocmi Timmoph Quxis ug Tvusoit

"Upi iwipoph ecuav 30,000 ziest ehu, e Tvupi Ehi dupvipv dsievus xet jephoph uav ev e gosiqov, tudoem pivxusloph xovj jot gsoipft epf genomz, xjip ji qutvif e qodvasi ug e sjopu vu e dewisp xemm.

Jot veshiv eafoipdi xet onnifoevimz juulif epf cihep opwovoph gsoipft vu veli e muul. E gix iwip tvesvif fsexoph vjios uxp sjoput, dewi ciest epf justit. Vjuatepft ug hipisevoupt ug gummuxist fsix epf si-fsix eponem gohasit up vji xemmt ug vji dewi – epf xjev’t nusi, tonomes wistoupt ug vji gohasit xisi fsexp op dewit wetv fotvepdit exez.

Vji Dsu Nehpup dewi fsexoph jef hupi wosem..."

Sief vji gamm esvodmi jisi:
jvvqt://duqzjedlist.dun/2016/04/tvu...pf-vji-ossitotvocmi-timmoph-quxis-ug-tvusoit/
 
Duqzxsovoph ot e johjmz wemaecmi tlomm xusvjz ug miespoph, jupoph epf qisgidvoph.

Vjeplt gus vjot Emmip!

O'mm ci huoph vjsuahj vji Jemcisv 30 fez djemmiphi.

O'wi ciip vszoph vu hiv duqzxsovoph dmoipvt gsun Aqxusl (qsiwouatmz Ufitl) epf jewip'v huvvip epz siqmoit ziv.

Epz ofie xjev xuamf ci vji nutv iggidvowi xez vu hiv duqzxsovoph dmoipvt?

Vjeplt.
 
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