bon vivant
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Basically, I subscribe to the belief that if you want to be a successful entrepreneur you've got to learn how to sell. So that's what I did (and continue to study).
tl:dr: I've spent the last year and a bit learning copywriting. And, I've written a special report that more or less gives away my playbook. You guys can have it free... hopefully it will save you some time.
Why now? Because copywriting is on an upward trend - you're about to see a bunch of copywriting courses flood the market (You saw it here first). Hopefully, this will stop some of you buying a bunch of crap.
My best tip with copy?
Remember this: copywriting is just salesmanship in-print. A well-principled Sales piece will nearly always beat a bit of clever wordplay.
Okay, Here's my back-story
How I discovered copywriting...
I found copywriting in a charity shop (thrift store).
At the time, I'd just dropped out of College and I was struggling to get a job - I literally got rejected from my local supermarket.
I was a fresh-faced dropout with no relevant experience.
As you can imagine, HR LOVED throwing my CV's in the bin. No phone calls, No Interviews, NADA.
So naturally, I set out for some solutions and I found one in the form of copywriting.
Now, I didn't initially realise what I'd discovered....
I was just focused on getting a job (yeah, wasn't very entrepreneurial back then).
Anyway, I got to work writing "sales letters" in the form of CV's. I literally wrote dozens of them...
After all, a CV is only an advertisement for yourself and I reckoned practising the art of ad writing would help.
It did.
Suddenly the phone started ringing and I was getting interviews. And I unfortunately got a job. But here's the thing...
I knew I was onto something...
I was the same guy, I had same experience and NOTHING else had changed. Except copywriting.
Now, I'd dropped out a science degree but it doesn't take a genius to work out that if all other variables stay the same and one thing changes- its that thing that cause the change.
Needless to say, I was hooked and I've been studying copywriting (and sales) since.
Now, it's worth noting that I'm NOT the best copywriter that ever lived. Truth is, I've got no idea how I stack compared to the big guys because I don't do freelance and I don't write for others.
But,
I know I'm good enough to get sales.
So, I'd like to pass on that knowledge to you.
What you now have in your hands is my playbook - hopefully you'll find some use in it.
If you've got any questions about copywriting then I'll do my best to answer them.
Btw, I don't go on here much cause I find it sucks my time. Therefore, I make no guarantees about a speedy response.
That's all folks.
tl:dr: I've spent the last year and a bit learning copywriting. And, I've written a special report that more or less gives away my playbook. You guys can have it free... hopefully it will save you some time.
Why now? Because copywriting is on an upward trend - you're about to see a bunch of copywriting courses flood the market (You saw it here first). Hopefully, this will stop some of you buying a bunch of crap.
My best tip with copy?
Remember this: copywriting is just salesmanship in-print. A well-principled Sales piece will nearly always beat a bit of clever wordplay.
Okay, Here's my back-story
How I discovered copywriting...
I found copywriting in a charity shop (thrift store).
At the time, I'd just dropped out of College and I was struggling to get a job - I literally got rejected from my local supermarket.
I was a fresh-faced dropout with no relevant experience.
As you can imagine, HR LOVED throwing my CV's in the bin. No phone calls, No Interviews, NADA.
So naturally, I set out for some solutions and I found one in the form of copywriting.
Now, I didn't initially realise what I'd discovered....
I was just focused on getting a job (yeah, wasn't very entrepreneurial back then).
Anyway, I got to work writing "sales letters" in the form of CV's. I literally wrote dozens of them...
After all, a CV is only an advertisement for yourself and I reckoned practising the art of ad writing would help.
It did.
Suddenly the phone started ringing and I was getting interviews. And I unfortunately got a job. But here's the thing...
I knew I was onto something...
I was the same guy, I had same experience and NOTHING else had changed. Except copywriting.
Now, I'd dropped out a science degree but it doesn't take a genius to work out that if all other variables stay the same and one thing changes- its that thing that cause the change.
Needless to say, I was hooked and I've been studying copywriting (and sales) since.
Now, it's worth noting that I'm NOT the best copywriter that ever lived. Truth is, I've got no idea how I stack compared to the big guys because I don't do freelance and I don't write for others.
But,
I know I'm good enough to get sales.
So, I'd like to pass on that knowledge to you.
What you now have in your hands is my playbook - hopefully you'll find some use in it.
If you've got any questions about copywriting then I'll do my best to answer them.
Btw, I don't go on here much cause I find it sucks my time. Therefore, I make no guarantees about a speedy response.
That's all folks.
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