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Cracking the fast lane with my fourth business

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Eggman

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Hi everyone and thanks MJ for creating this awesome community.

This is my story.

My background

Since my college days I knew the scripted life wasn’t for me. Although I wasn’t sure what other options there were, I dreaded the thought of going to university for yet more years of studying. And all my work colleagues ever did at the local supermarket was moan about how they hate their jobs. I was part time there while being at college, but this would end up being my basic life for many years after.

A short break from the world of stacking shelves allowed me to start my first business at the age of 19. A magazine. I managed to get this in to a number of retail units across the UK but unfortunately I made some fatal errors, mainly a lack of research, funding and a proper understanding of the market, and the whole thing flopped within months leaving me with some massive debts. Back to stacking shelves for the next 6 or 7 years.

My next business involved designing, printing and delivering coupon leaflets for local businesses (The printing part was out sourced). This one was more of a side project and never took off. Not that the business concept wasn’t capable of doing so, it was me where the problem laid. I just hated cold calling on businesses. It was really out of my comfort zone. Emails, leaflets and postal letters never seemed to get any response, so my only option seemed to be to go out in person. I ended up getting a good few onboard and turnover a few grand but it was again short lived. I just didn’t enjoy it.

Finally away from stacking shelves I managed to get another job with a local independent business, again in retail but this time domestic flooring. To cut a long story short on this one, I finally started my third business a couple years later after seeing how much money this guy was turning over, yet his idea of customer service was zero. If there’s one thing I’ve learned more than anything else in my working life it’s giving excellent customer service. The one asset that a lot of customers these days seem to look for over price.

This time it was a partnership (someone who had been in this industry for a lot longer than me) which made me much more motivated and a 100% committed. I had realised many years before that I would probably never get a top paid job anywhere as I had no qualifications or experience in anything worthy. Being my own boss and in control of my own income seemed the only way forward, it had to work.

Three years down the line and we have a great reputation and a steady but increasing income. We are also moving to a larger premises this year in a much more noticeable location which will help increase sales. I’ve also learned so much and gained massive confidence.

So what’s to complain about?

Unfortunately after reading MJs books I’ve realised this certainly isn’t fast lane. In fact I’m actually convinced I’m on the sidewalk (or foot path as we call it in the UK). Me, the misses and my two year old son currently rent and although we don’t live a high life we do enjoy holidays and everything else that a scripted family like. This has resulted in saving a total of zero pounds.

The next obvious step with the business would be to open another store in another town. The problem is I know that which ever store I’m in, the other will fail. I don’t think there will be enough income for me to just hover between the two, as my partner would want to do that too. I feel i put 100% into the business but my partner only puts in about 60%. I lack control because of this partnership and the installation side of this business is all done by sub contractors, which again costs me control. I’m not a control freak, but I know I will be more successful with full control of my own business.

The very challenging plan going forth

Over the past ten years I’ve learned how to code websites. I’m not perfect but I love the challenge of trying to work out how to do something that I don’t know. I’m currently designing a website which seems to tick all the CENTS boxes. (I’ve had the idea for at least five years) It’s not a new concept but the business model is different to other well established (and making a lot of money) websites. My business model gives more freedom to the user and a completely different price structure that will allow more people to use it, opening me up to potentially more clients than anyone else. It’s a win win situation and I’m very confident.

So at the moment I’m working on my current business full time, trying my best to be a dedicated father and partner and at the side of all that getting a new business ready for launch. I’ve always been happy to work really hard, but since becoming a father it’s become really important to me and my family to spend quality time together.

What shall I do?

Should I start the new business at the side of my current one and build it up slowly?
Or should I sell the current business (hopefully for enough to cover my personal outgoings for a year plus a bit more for the new business) and just go for it with the new business?

I’m thinking the latter but there’s two problems to selling the business
1. My partner doesn’t have any money to buy me out.
2. He has no future plans to do anything but continue this business, so selling the whole business to someone else and splitting the sale price 50/50 is a no go.

I’ve got a good few months before I’m at that stage as progress remains steady. And I do like a challenge. I’m going to get on to the Fastlane one way or another. I’m just not sure when.

So that’s my background and where I am right now. Thank you for reading and I hope I haven't waffled on too much. I’ll be updating everyone on my progress hopefully in the very near future and hopefully adding value to the forum.
P.s i’ve never been great at writing so excuse the spelling and grammar.

Eggman
Cracking the fast lane.
 
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Become a member of the Fastlane Forum, the private community founded by best-selling author and multi-millionaire entrepreneur MJ DeMarco. Since 2007, MJ DeMarco has poured his heart and soul into the Fastlane Forum, helping entrepreneurs reclaim their time, win their financial freedom, and live their best life.

With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

Become a member and gain immediate access to...

  • Active Community: Ever join a community only to find it DEAD? Not at Fastlane! As you can see from our home page, life-changing content is posted dozens of times daily.
  • Exclusive Insights: Direct access to MJ DeMarco’s daily contributions and wisdom.
  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

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