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Creating a Positive Clothing Movement

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Empires

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I was inspired to start a positive movement, Spread the Love Movement, around a month ago when multiple tragedies were happening.

I started by starting an instagram account, stlmovement, where I post positive images and quotes. That has gained around 1500 followers in a month. That was done all manually, no like/follow bots.

My method for growing the account was:
Post 2-3 pictures a day
Using the 5 most popular hashtags in the niche
Liking 35 pictures per hashtag (175 total) per hour as many times as possible per day

Not saying thats the best method, just the approach I took at it and have seen decent results.

To continue from that, I started a Shopify page, stlmovement.com, where I sell spread the love t-shirts. The shirts have been out for around 2 weeks, no sales yet. Only 3 designs right now.

Marketing attempts so far:
Advertising to followers
Instagram and FB ads

Instagram followers showed some interest in the comments and IG/FB ads had some traffic but no sales. 6 abandoned carts.

Will keep this updated, love to hear any suggestions or questions
 
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