C
Carson Yim
Guest
Hi all!
I went out with my buddies one night for some drinks, in the middle of it I brought up MJ's book and how I thought this one line was gold to me. Basically only one friend was perceptive, he was the team leader of my college group(his family bg is pure fastlane material). I showed him this one line in the book on my kindle(Yes, I carry my Kindle even to bars), and he immediately recorded it down. He commented on how brilliant it was, and the night went on.
Just last night we hung out again. We began talking about fastlane ideas and blablabla, and he told me he thought of something interesting by digesting on that MJ quote. He's a part time sculpting lecturer in my local college, and he started that sculpting workshop with the college. He was thinking what other needs he could solve in his sculpting workshops, then he realized he was the one who created the problem in the first place.
Basically, he was the only guy who was a sculpt-maniac in college. People started to notice, and wanted him to start a workshop. So he did, and he was the one who was bringing in all the supplies for the students which helped a local art supply company make extra revenues each month. He observed that, if he multiplied that particular 'problem' he can maximize his profits.
Then, this was when he noticed it was not even a need to begin with. It was just a 'desire' that had to be filled up, thanks to him creating this 'hole' in the college community.
That's when he arrived at this line, "Instead of only looking for needs to solve, why not created more problems(which turns into a need) and provide the solutions?"
He was so happy, he actually went out alone to a bar for a drink and typed this new perspective down.
Needless to say, I found this rather enlightening. Even though it's quite fundamentally just a perspective shift.
Here are a few of my own observation,
1. A lot of luxury brands are not needed, but somehow they created this problem for a portion of the market where the people 'needed' this part of their life filled.
2. People generally don't have a clue what they want, I'm sure they just want novelty at the end of the day. Consumerism.
3. People know what they need, but they typically won't do anything until their livelihood is threatened which usually translate instantly into sales.
3. A lot of gurus out there do a great job at making you realize you have a problem, which they then translate into a need. By which, they introduce their other products.
People buy-buy-buy, but realize still that their problems seem to persist. Or worse, the more they buy the more they feel paralyzed by all the information they just purchased. I've been there, and frankly what I did was try out every possible solution and then assess the likelihood of it solving my problems.
Doing that wasted a lot of my time, money, and effort. I ruined my relationship too, the GF was freaked out by my aggressiveness to break free from my 925s trying out business partnerships, MLMs, shifting jobs, holding 3 jobs, etc. It didn't work, because like MJ pointed out. There were too many uncontrollable variables.
Basically, the whole point is that if you had to make people realize that they are in a problematic situation is that you must also have the solutions that work for them! If they weren't aware that they had problems before this, they are quite unlikely to know the solutions post-awareness as well. Make sense? Results talk.
That's just what I think, I'm open for discussions to challenge my own views.
With that said, I do realize that solving a need has an exponential potential when compared to all these smaller niches. There is still money to be made though.
What do you guys think? I'd love to hear it!
I went out with my buddies one night for some drinks, in the middle of it I brought up MJ's book and how I thought this one line was gold to me. Basically only one friend was perceptive, he was the team leader of my college group(his family bg is pure fastlane material). I showed him this one line in the book on my kindle(Yes, I carry my Kindle even to bars), and he immediately recorded it down. He commented on how brilliant it was, and the night went on.
MJ in The Millionaire Fastlane said:
Just last night we hung out again. We began talking about fastlane ideas and blablabla, and he told me he thought of something interesting by digesting on that MJ quote. He's a part time sculpting lecturer in my local college, and he started that sculpting workshop with the college. He was thinking what other needs he could solve in his sculpting workshops, then he realized he was the one who created the problem in the first place.
Basically, he was the only guy who was a sculpt-maniac in college. People started to notice, and wanted him to start a workshop. So he did, and he was the one who was bringing in all the supplies for the students which helped a local art supply company make extra revenues each month. He observed that, if he multiplied that particular 'problem' he can maximize his profits.
Then, this was when he noticed it was not even a need to begin with. It was just a 'desire' that had to be filled up, thanks to him creating this 'hole' in the college community.
That's when he arrived at this line, "Instead of only looking for needs to solve, why not created more problems(which turns into a need) and provide the solutions?"
He was so happy, he actually went out alone to a bar for a drink and typed this new perspective down.
Needless to say, I found this rather enlightening. Even though it's quite fundamentally just a perspective shift.
Here are a few of my own observation,
1. A lot of luxury brands are not needed, but somehow they created this problem for a portion of the market where the people 'needed' this part of their life filled.
2. People generally don't have a clue what they want, I'm sure they just want novelty at the end of the day. Consumerism.
3. People know what they need, but they typically won't do anything until their livelihood is threatened which usually translate instantly into sales.
3. A lot of gurus out there do a great job at making you realize you have a problem, which they then translate into a need. By which, they introduce their other products.
People buy-buy-buy, but realize still that their problems seem to persist. Or worse, the more they buy the more they feel paralyzed by all the information they just purchased. I've been there, and frankly what I did was try out every possible solution and then assess the likelihood of it solving my problems.
Doing that wasted a lot of my time, money, and effort. I ruined my relationship too, the GF was freaked out by my aggressiveness to break free from my 925s trying out business partnerships, MLMs, shifting jobs, holding 3 jobs, etc. It didn't work, because like MJ pointed out. There were too many uncontrollable variables.
Basically, the whole point is that if you had to make people realize that they are in a problematic situation is that you must also have the solutions that work for them! If they weren't aware that they had problems before this, they are quite unlikely to know the solutions post-awareness as well. Make sense? Results talk.
That's just what I think, I'm open for discussions to challenge my own views.
With that said, I do realize that solving a need has an exponential potential when compared to all these smaller niches. There is still money to be made though.
What do you guys think? I'd love to hear it!
zend***phin said:
JohnC said:
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