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Dear Unscripted Entrepreneurs,
Umberto here. Days ago I posted about my soap business idea. For those who followed the post, I had to give this idea up since there are too much complications/costs : I know the more Entry is difficult, the more the business will worth it, but in this case costs are high (approving each recipe for each products require a serious investment), and regulations are strict and touchy for a private like me. All that without knowing if a 9/10€ product will seduce my audience. And I cannot test the market with my product at first without being in good standing because the risk would be high.
That being said, let's turn the page and write another one.
2 days ago, my mum was cooking Arancini, a Sicilian speciality made up of rice ball with tomato sauce and meat in it but there are a lot of variations of this recipe (you can Google it to get a better view of what it is). She cooks them so well that an idea came into my mind. Why not starting selling these rice balls ? People love Italian food (at least here in Belgium but I assume also worldwide) and Italian specialities here are not always made with original recipe/ingredients. So, cooking the real Arancini with genuine ingredients and traditional recipe would be the game changer in this field. The thing that would differentiate our business from all the wannabe Sicilian Arancini out there.
I talked about this to my parents (who both have a job) and they are okay at starting testing the market aside their job. I have already called Belgian food authorities in order to know how to start this business in order to meet all the regulations.
- My vision of the business :
1st step : posting pics of our tasty Arancini on Facebook local groups with good copywriting and phone number so that we can see how many orders we would get and sharing pics on social media on a daily basis.
2nd step : investing in a truck hitting markets and/or events.
3rd step : opening a first store in the area we sold our Arancinis.
4rd step : investing the profit of the first store to open a second one and so on, in order to create a national/international franchise in the future.
- Questioning :
Although this business will be focused on branding (good pictures, nice presentation of the food, Sicilian hand-made product) and real value provided (fresh ingredients straight from Sicily), I ask myself if selling only Arancini is a profitable business. We cannot charge more than 3€/piece (medium price here). We could but I do not know if customers are ready to spend more, even though it is a genuine food that they will not experience from our competitors. Maybe I am wrong. What do you think ?
My father told me we have to get LOW price and HIGH production. I am not convinced lowing price would be profitable because a low price product is often synonym of bad/medium product, and not a high-end one as I want to. Any tips ?
To you, opening a one-product food store (aside selling drinks) is a viable business, although our Arancini will be declined in various tastes ? For exemple in Italy there are a lot of take away pizzeria that only sell sliced pizzas. So maybe my idea does make sense ?
Please tell me your thoughts about my project. I am very enthusiastic about this and want some help/advices/tips/experiences from Unscripted Entrepreneurs you are
Grazie mille !
Umberto
Umberto here. Days ago I posted about my soap business idea. For those who followed the post, I had to give this idea up since there are too much complications/costs : I know the more Entry is difficult, the more the business will worth it, but in this case costs are high (approving each recipe for each products require a serious investment), and regulations are strict and touchy for a private like me. All that without knowing if a 9/10€ product will seduce my audience. And I cannot test the market with my product at first without being in good standing because the risk would be high.
That being said, let's turn the page and write another one.
2 days ago, my mum was cooking Arancini, a Sicilian speciality made up of rice ball with tomato sauce and meat in it but there are a lot of variations of this recipe (you can Google it to get a better view of what it is). She cooks them so well that an idea came into my mind. Why not starting selling these rice balls ? People love Italian food (at least here in Belgium but I assume also worldwide) and Italian specialities here are not always made with original recipe/ingredients. So, cooking the real Arancini with genuine ingredients and traditional recipe would be the game changer in this field. The thing that would differentiate our business from all the wannabe Sicilian Arancini out there.
I talked about this to my parents (who both have a job) and they are okay at starting testing the market aside their job. I have already called Belgian food authorities in order to know how to start this business in order to meet all the regulations.
- My vision of the business :
1st step : posting pics of our tasty Arancini on Facebook local groups with good copywriting and phone number so that we can see how many orders we would get and sharing pics on social media on a daily basis.
2nd step : investing in a truck hitting markets and/or events.
3rd step : opening a first store in the area we sold our Arancinis.
4rd step : investing the profit of the first store to open a second one and so on, in order to create a national/international franchise in the future.
- Questioning :
Although this business will be focused on branding (good pictures, nice presentation of the food, Sicilian hand-made product) and real value provided (fresh ingredients straight from Sicily), I ask myself if selling only Arancini is a profitable business. We cannot charge more than 3€/piece (medium price here). We could but I do not know if customers are ready to spend more, even though it is a genuine food that they will not experience from our competitors. Maybe I am wrong. What do you think ?
My father told me we have to get LOW price and HIGH production. I am not convinced lowing price would be profitable because a low price product is often synonym of bad/medium product, and not a high-end one as I want to. Any tips ?
To you, opening a one-product food store (aside selling drinks) is a viable business, although our Arancini will be declined in various tastes ? For exemple in Italy there are a lot of take away pizzeria that only sell sliced pizzas. So maybe my idea does make sense ?
Please tell me your thoughts about my project. I am very enthusiastic about this and want some help/advices/tips/experiences from Unscripted Entrepreneurs you are
Grazie mille !
Umberto
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