Creating a Technical YouTube Channel

[JustinWills]

Small Intro:

My name is Justin and I have been in the Salesforce ecosystem for ~5 years. I have been inconsistently documenting my journey on YT, but it's time to go pro. My current source of income is consulting.

Thread Purpose

My goal of this thread is to document my progress, as well as my thoughts on how to grow a YT channel. There have been many YT channel threads, so this will hopefully cover a different niche. Additionally, this is meant to be a place that I come back to and post. Expect raw thoughts that may be incomplete.

What I've Done

Initial numbers as of posting:

• 987 Subs
• 2021 Watch Hours in the last 365 Days
• 36 Videos

My 2024 goals including "Going Pro" in YouTube (as well as posting on FLF). Over the past ~6 months, I've more or less kept up posting 1 video every other week. I am looking to keep up this pace and potentially increase video output.

Current Video Making Process

Since March 2024, I have adopted this process:

1. Research / note take on topic
2. Rough draft of every word I say
3. Screen record video of anything technical
4. Final draft of script
5. Record audio on audacity by reading teleprompter
6. Export to Davinci and edit
7. Create Thumbnail on Canva
8. Post

I stopped recording talking head because:

• Glare on glasses is bad
• You can see my eyes move when reading a teleprompter

This process usually takes 20 hours depending on the scope.

Mindset Changes in 2024

Some of the lessons I've focused on this year:

• Consistency is key
• Spend more time on Thumbnail + Title + First 30 seconds
• Create more content that will go "viral", and not just content that is good for search
• Certain topics perform better than others. I have found 3 topics that outperform everything else. Make videos that fall into these buckets.

Goals

• Post every other week for the rest of the year
• Only make content that fall into the approved topics

Tools

Since someone will ask:

• Davinci Resolve
• Canva
• Audacity
• OBS
• Affinity Suite (Just bought and haven't used yet)
• Blue Yeti Mic

Conclusion

I will post thoughts after posting. You can find the current channel by searching "Justin Wills Salesforce". I am open to all types of feedback.

 

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[MJ DeMarco]

My 2024 goals including "Going Pro" in YouTube (as well as posting on FLF).

Goals

• Post every other week for the rest of the year
• Only make content that fall into the approved topics

OK, but what is your REAL goal?

If everything went great, where do you want to be in 3, 5 years?

Is this market large enough to change your life?

 

[403burnout]

Is this market large enough to change your life?

This.

I'm curious how the big the market is for more Salesforce videos in 2024.

My impression as an outsider who works in a different but adjacent industry (IT sysadmin) is that Salesforce was a really trendy career path 3-5 years ago but fell off a cliff in 2023 with all the layoffs. Anecdotally I can tell you the Salesforce team at my job got hit by those layoffs.

Before 2023 it felt like every "FIRE" blog out there was pushing Salesforce as an easy path to a six-figure career that anyone could get into with just a certification. That noise seems to have quieted down now. But hey, I'm basing this on 'vibes' not data, maybe there's still plenty of demand for this type of content.