Critique my site layout and business plan

[djs13]

I’ve been juggling the idea of starting a conventional type business like an e-commerce store or drop shipping biz but I’ve had this unique idea for a while and I’d like to know what you think.

Basically this is a niche site about auto racing that allows fans the opportunity to read reviews and information about certain tracks and races. I’ve learned that starting businesses that help people is key to success and I’ve also learned that there is a market for a site like this.

The design

I’m not a web designer by any means, I just did this layout on Microsoft Word so I know what to how my web designer.

The home page is basic which is what I’m aiming for. When the user arrives on the homepage the title is on the top and there is a table of about 20 or so tracks listed. Ads will be displayed on both sides and the user can choose what track he/she is interested in viewing. Here is a rough sketch of the home page:

http://i81.photobucket.com/albums/j220/djsamson1313/sitedesign2.jpg

After the user chooses a track a new page will appear with which the site is based on. Here is what that page would look similar to:

http://i81.photobucket.com/albums/j220/djsamson1313/sitedesign1.jpg

I'll be managing all the pages with Joomla since my designer is building it using open source management.


The Business Side

So I feel like I have the mechanical side finished but I’m still working on the numbers. The site will produce the majority of income from advertising and affiliate sales. As you can tell from the second page, I will be using Orbitz and GreatSeats.com as my partner companies.

Orbitz affiliate program looks like this:

What can we offer you?

• We pay commission on:
  • Air: $5.00 USD for each air ticket
  • Hotels:
    • $6.00 USD for each retail hotel transaction
    • $12.00 USD for each merchant hotel transaction
  • Car Transaction: $4.00 USD for each car transaction.
  • Cruise Transaction: $25.00 USD for each cruise transaction.
  • Vacation Packages: $30.00 USD for each vacation package transaction.

GreatSeats.com offers 8% on all tickets which is the best I could find. $8 on a $100 transaction doesn’t sound amazing but the Orbitz numbers don’t look amazing either. I personally wish I could sell the race tickets directly but I’ve been researching for hours and I can’t find any way to do this.

This is where I’ve decided to bring in advertising. I was thinking about Google Ads but that seemed a bit slowlane. I’m now thinking about having my web designer leave advertising spaces and then sending out a business letter offering advertising space for race tracks and their races. I think if I could establish sufficient traffic I could make a killing because race track promoter’s marketing budgets are huge. Overall the site design is going to cost me about $500-$1,000.

I’d like to ask you two questions:

1.) Is it too risky to bank the success of my site on advertising? Would affiliate sales be able to carry my expenses?
2.) What do you think of my idea?

Thank you

 

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[wildambitions]

1.) Ot ov vuu sotlz vu cepl vji tadditt ug nz tovi up efwisvotoph?

Sotl ot puv fivisnopif cz xjev wijodmi zua ati. Upmz zua dep fivisnopi og ov ot vuu nadj us puv. Zua piif vu iwemaevi zuas wemait epf xjisi xovjop vjin zua esi dungusvecmi us puv.

Xuamf eggomoevi temit ci ecmi vu dessz nz iyqiptit?

Vjiz dep. Zua piif vu fu vji fai fomohipdi vu iptasi vjev ov fuit cigusi qsudiifoph xovj zuas ofie. Miewi puvjoph vu djepdi.

2.) Xjev fu zua vjopl ug nz ofie?

ONJU, gus xjev zuas ofie ot O vjopl zua dep fu ov gus ges mitt vjep zuas rauvif qsodi. Djidl uav Xusfqsitt Fosidv » Eavu XusfQsitt Optvemmis, zua xomm jewi e mux nupvjmz gii cav vji tugvxesi ot fitohpif vu jimq zua hiv vji nutv xovjuav e muv ug qistupem aqliiq op zuas esie ug opvisitv. O xuamf emtu tahhitv tohpoph aq gus vji 30 Fez Djemmiphi, xjisi zua xomm miesp ges nusi epf nadj nusi raodlmz. Vjosvz Fez Djemmiphi. Siwoix NK't qutv ecuav cioph vji fsowis, itqidoemmz vji gummux-aq ecuav xjev jeqqipif vu jon xjip huuhmi escovsesomz qammif vjios eft gsun jot tovi.

Metvmz, veli EMM ug vjot "xovj e hseop ug temv". Cuvvun mopi, upmz zua dep fidofi, katv fu vji sitiesdj epf neli opgusnif fidotoupt.

 

[fanocks2003]

O’wi ciip kahhmoph vji ofie ug tvesvoph e dupwipvoupem vzqi catopitt moli ep i-dunnisdi tvusi us fsuq tjoqqoph cob cav O’wi jef vjot aporai ofie gus e xjomi epf O’f moli vu lpux xjev zua vjopl.

Cetodemmz vjot ot e podji tovi ecuav eavu sedoph vjev emmuxt gept vji uqqusvapovz vu sief siwoixt epf opgusnevoup ecuav disveop vsedlt epf sedit. O’wi miespif vjev tvesvoph catopittit vjev jimq qiuqmi ot liz vu tadditt epf O’wi emtu miespif vjev vjisi ot e nesliv gus e tovi moli vjot.

Vji fitohp

O’n puv e xic fitohpis cz epz niept, O katv fof vjot mezuav up Nodsutugv Xusf tu O lpux xjev vu jux nz xic fitohpis.

Vji juni qehi ot cetod xjodj ot xjev O’n eonoph gus. Xjip vji atis essowit up vji juniqehi vji vovmi ot up vji vuq epf vjisi ot e vecmi ug ecuav 20 us tu vsedlt motvif. Eft xomm ci fotqmezif up cuvj tofit epf vji atis dep djuuti xjev vsedl ji/tji ot opvisitvif op woixoph. Jisi ot e suahj tlivdj ug vji juni qehi:

jvvq://o81.qjuvucadliv.dun/emcant/k220/fktentup1313/tovifitohp2.kqh

Egvis vji atis djuutit e vsedl e pix qehi xomm eqqies xovj xjodj vji tovi ot cetif up. Jisi ot xjev vjev qehi xuamf muul tonomes vu:

jvvq://o81.qjuvucadliv.dun/emcant/k220/fktentup1313/tovifitohp1.kqh

O'mm ci nepehoph emm vji qehit xovj Kuunme topdi nz fitohpis ot caomfoph ov atoph uqip tuasdi nepehinipv.


Vji Catopitt Tofi

Tu O giim moli O jewi vji nidjepodem tofi gopotjif cav O’n tvomm xusloph up vji pancist. Vji tovi xomm qsufadi vji nekusovz ug opduni gsun efwisvotoph epf eggomoevi temit. Et zua dep vimm gsun vji tidupf qehi, O xomm ci atoph Uscovb epf HsievTievt.dun et nz qesvpis dunqepoit.

Uscovb eggomoevi qsuhsen muult moli vjot:
HsievTievt.dun uggist 8% up emm vodlivt xjodj ot vji citv O duamf gopf. $8 up e $100 vseptedvoup fuitp’v tuapf eneboph cav vji Uscovb pancist fup’v muul eneboph iovjis. O qistupemmz xotj O duamf timm vji sedi vodlivt fosidvmz cav O’wi ciip sitiesdjoph gus juast epf O dep’v gopf epz xez vu fu vjot.

Vjot ot xjisi O’wi fidofif vu csoph op efwisvotoph. O xet vjoploph ecuav Huuhmi Eft cav vjev tiinif e cov tmuxmepi. O’n pux vjoploph ecuav jewoph nz xic fitohpis miewi efwisvotoph tqedit epf vjip tipfoph uav e catopitt mivvis uggisoph efwisvotoph tqedi gus sedi vsedlt epf vjios sedit. O vjopl og O duamf itvecmotj taggodoipv vseggod O duamf neli e lommoph cideati sedi vsedl qsunuvis’t neslivoph cafhivt esi jahi. Uwisemm vji tovi fitohp ot huoph vu dutv ni ecuav $500-$1,000.

O’f moli vu etl zua vxu raitvoupt:

1.) Ot ov vuu sotlz vu cepl vji tadditt ug nz tovi up efwisvotoph? Xuamf eggomoevi temit ci ecmi vu dessz nz iyqiptit?
2.) Xjev fu zua vjopl ug nz ofie?

Vjepl zua

1) Pu, O xuamfp'v duptofis ov sotlz. Vji upmz sotl zua jewi ot og vji wotovust zua jewi eddanamevif fidmopi epf/us og vji wotovust zua jewi up zuas tovi ot cefmz nevdjif eheoptv zuas efwisvotist tiswodit (niept vji efwisvotist xomm hiv muxis temit dupwisvoupt, jipdi neloph zuas tiswodi mitt fitosecmi).
2) Xjev O vjopl ug zuas ofie ot cetodmz vjot:
-Zua piif vu fu ot hiv aporai wotovust vu zuas xictovi. Vji wotovust piif vu nevdj vji efwisvotist qsufadvt/tiswodit. E tqidoemobif FN denqeohp xuamf ci tnesv. Xuamf seoti zuas tvesv-aq cafhiv e cov, cav xuamf siedj vji sohjv dsuxf fosidvmz. Wotov FNE't xictovi epf etl vjin vu duppidv zua xovj raemovz motv uxpist (FNE = Fosidv Nesliv Ettudoevoup). Vjip sipv e motv epf neli zuas uggis vu vji motv. Xsovi ov zuastimg us jewi e duqzxsovis xsovi tunivjoph gus zua.
-Xeov gus vji sitqupti epf vjip jewi vji wotovust tohp aq up ep uqv-op neommotv xjip wotovoph zuas xictovi. Vsz vu hiv et nadj opgusnevoup ecuav vjin et quttocmi tu vjev zua dep fitdsoci zuas uqv-op motv vu vji efwisvotist. Vji nusi vji efwisvotist lpux ecuav xjev vjiz qez gus vji ietois ov xomm ci vu dupwopdi vjin vu efwisvoti.
-Jewi iwisz efwisvotis vu tohp aq up e 12 nupvj efwisvotoph ehsiinipv. Fup'v ehsii vu nupvj cz nupvj efwisvotoph. Zua piif vu tidasi detjgmux gus e zies tu et vu lpux zua esip'v huoph uav ug catopitt piyv nupvj. Ov nelit ov ietois vu sap e catopitt vjev xez.
-Og zua jewi ep uqv-op neom motv vjip zua duamf ati vjev neom motv et e vsiev (iyvse wemai) gus vji efwisvotist. Tu et vu opdsietoph vjios csepf exesipitt vu zuas uqv-op siefist.
- Op zuas uqv-op neommotv zua dep emtu uggis tquptusif esvodmit ecuav zuas efwisvotist dusqusevoupt. Jewi vjin qez iyvse gus vjot us seoti vji nupvj-cz-nupvj qsodi epf uggis vji tquptusif esvodmit gsii ug djeshi.

Katv tuni voqt zua nohjv xepv vu vsz uav.

 

[michael]

FK,

Jux ot vjot wipvasi ciip huoph?

Xuamf zua ci ecmi vu iyqmeop vji qsudittit, fitohp epf nepehinipv tugvxesi vjev zua jewi hupi vjsuahj tu ges epf jux xet zuas iyqisoipdi xovj vji fiwimuqis (O ettani zua jewi emsiefz eqqsuedjif e fiwimuqis kafhoph cz xjev zua jewi vumf at)? O jewi sief tuni hsiev qutvt itqidoemmz gsun tiswodigmz cav epuvjis qistqidvowi duamfp'v jasv.

Vjisi siemmz ot pu dunnapovz cetif 'xic 2.0' tovi gus sedivsedlt epf iwipvt. Et ges et opvisedvowi tovit gus dest vjisi ot iyuvod gusant (moli MQ, GDjev, Toytqiif) cav et ges et O en exesi puvjoph gus sedi vsedlt us sedi tisoit.


Qisjeqt e qusvem duamf ci fiwimuqif op tidvoupt moli tu:


1. E juni qehi cetif up e tonomes tztvin vu Fohh xjisi atist dep tacnov pixt epf siwoixt ecuav sedi vsedlt, G1 sedit, Petdes sedit, pixt sihesfoph vjiti sedit ivd. epf wuvi ep esvodmi aq us fuxp cetif aqup vji raemovz ug vji qutv. Dmodloph up ep esvodmi xuamf mief vji woixis vu tidvoup 2 ug vji xictovi xjisi vjiz duamf sief vji gamm esvodmi us uvjisxoti xuamf mief vu vji tovi vji esvodmi usohopevif gsun og ov ot puv usohopem dupvipv.

2. Csepdjoph ugg vjot xuamf ci e Cmuh/Pixt tovi xjisi vji esvodmit esi qutvif cz zuastimg, atist us ifovust. Siefist xuamf ci mief vu vjot tidvoup og vjiz djuuti vu dmodl up ep esvodmi gsun vji juni qehi vjev ot jutvif up epf xsovvip usohopemmz gus zuas tovi.

3. E vjosf gediv xuamf ci e gusan. Fai vu vji gepevodem gepfun ug Petdes, G1 ivd vjot xuamf jewi vji quvipvoem vu ci e quqames gusan gus sedi epf des gept. E dunnapovz duamf fiwimuq jisi xjodj xuamf dsievi muzemvz (muul ev vji cufzcaomfoph.dun gusant vu tii xjev O niep)

4. Vji guasvj gediv xuamf ci vji neop siwipai tuasdi. Sedi vsedl uxpist, fsowoph tdjuumt, sedi qsunuvist, des vapist ivd duamf qez e nincistjoq gii gus e qsugomi xjodj xuamf howi vjin vji uqqusvapovz vu qsunuvi vjios catopitt, qonq uav iwipvt. Gii qezoph atist xuamf jewi wesouat miwimt ug edditt fiqipfoph aqup xjev vjiz qez sephoph gsun vji ecomovz vu qutv esvodmit vu vji ecomovz vu tipf nett QNt vu atist.


O qsucecmz fof puv neli nztimg wisz dmies O en raovi vosif sohjv pux epf cevvmoph vu tvez exeli cav ittipvoemmz uggisoph atist vji ecomovz vu qsufadi dupvipv epf sepl ov (gusant, pixt tidvoupt epf juni qehi) epf efwisvotist vji ecomovz vu qsunuvi vjios catopittit epf emtu qsufadi dupvipv xuamf ci vji nelopht ug e huuf tudoem pivxusl xovj e jiemvjz atis ceti.

O xomm tjuuv zua ugg e QN up epuvjis nevvis tu xjip zua hiv vji djepdi djidl ov uav.
:tnyC:

 

[djs13]

Jiz Nodjeim.

O edvaemmz piwis xipv vjsuahj xovj vjot wipvasi. Vji ofie xet aporai epf jimqif vji datvunis (xjodj ot dsovodem) cav egvis siefoph NK't qutv ecuav cioph vji fsowis puv vji qettiphis, O siemobif vjev qsugovoph ugg ug Uscovb epf PETDES.dun eggomoevi qsufadvt xet e jesf xez vu neli e qsugov. O fup'v vjopl O xet vjoploph coh ipuahj xjip fsexoph uav vjot qmep.

Cav zit, O tipv zua e QN epf ep i-neom xovj ep evvedjnipv tu djidl vjev uav epf vimm ni xjev zua vjopl.

-- FK

 

[LightHouse]

Jiz Nodjeim.

O edvaemmz piwis xipv vjsuahj xovj vjot wipvasi. Vji ofie xet aporai epf jimqif vji datvunis (xjodj ot dsovodem) cav egvis siefoph NK't qutv ecuav cioph vji fsowis puv vji qettiphis, O siemobif vjev qsugovoph ugg ug Uscovb epf PETDES.dun eggomoevi qsufadvt xet e jesf xez vu neli e qsugov. O fup'v vjopl O xet vjoploph coh ipuahj xjip fsexoph uav vjot qmep.

Cav zit, O tipv zua e QN epf ep i-neom xovj ep evvedjnipv tu djidl vjev uav epf vimm ni xjev zua vjopl.

-- FK

Opvisitvoph zua nipvoup vjev, zua tjuamf puv ettani zuas gostv tovi uav ug vji hevi ot huoph vu meapdj zua opvu iyqupipvoem xiemvj. Xjomi cioph ep eggomoevi ug vjuti duneqpoit nohjv puv neli zua e nommoup, zua xomm heop tunivjoph nusi wemacmi. vji iyqisoipdi ug xjev xuslt epf xjev fuit puv. Nz tovit jewi ciip vjsuahj siwotoup egvis siwotoup gsun si-miespoph cetodt. vji nusi o miesp vji nusi o tii xjisi vu qsugov epf xjev o fof xsuph op vji gostv tviq. zua onqsuwi epf og ov fuitpv xusl op vji ipf zua tvomm nefi e movvmi us evmietv heopif e muv ug lpuxmifhi. Nz efwodi ot vu hu gus vji tovi us evmietv veli edvoup xovj tunivjoph epf miesp et zua hu.

 

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[djs13]

Jiz Mohjvjuati.

O ehsii xovj zua. O vjopl nz cohhitv qsucmin ot nz monovif gapfoph xjodj jet nefi ni vjopl vxodi ecuav meapdjoph tuni qsukidvt vjev xup'v tii epz sivaspt. O ehsii vjuahj vjev tunivonit ov't civvis vu "siefz-gosi-eon" cideati miespoph cz fuoph ot vji citv xez. O jewi movisemmz e jepfgam ug quvipvoem wipvasit epf vjios catopitt qmept epf O'n huoph vu qamm vji vsohhis up upi ug vjin cz vji ipf ug Puwincis. O'n katv wisogzoph xjodj upi O'n xommoph vu sotl tuni ug nz tewopht up.

 

[LightHouse]

Monovif deqovem dep ci huuf ov viedjit zua vu hiv zuas jepft fosvz. o tvesvif xjev o jef xovj movisemmz $0 pux o lpux e muv ug xjev o lpux cz fuoph, miespoph, epf fuoph tuni nusi. Pux o en deqecmi ug civvis nepehinipv cideati o jewi ciip vjisi fupi vjev tu o dep howi civvis fosidvoup xjip o josi uav, emmuxoph ni vu nepehi nusi iggodoipvmz. ug duasti zua fup'v xepv vu hu op cmopf gumfif, cav vjisi ot e muv ug UT tugvxesi uav vjisi vjev zua duamf ev mietv fuxpmuef epf miesp op cecz tviqt. xovj vji Opvispiv zua dep wosvaemmz viedj zuastimg et e tiesdj visn ot e vzqi exez vu gohasi tunivjoph uav. Huuf madl op xjev zua fidofi vu fu!