Interesting lesson I learned the other day.
The picture in my avatar was once on the "The Author" page of my website. This page is the "about us" page for my business. [I've been an author all my life but never published anything until recently. Being a Fastlane student, I decided recently to write and sell my own original books as a business. More on that in a future progress thread].
The picture, if you've seen it, is me holding a book I published and began selling in Janurary 2010. The reason I took that picture was so when you look at it you know exactly what is going on. "Somebody wrote a book...this is the guy who wrote it and that is the book that he wrote."
That is what I think when I see that picture. A customer told me the other day that when he looks at it he thinks "Hey, look everybody, I wrote a book!" TOTALLY different perception and interpretation. It was amazing to me for only a moment, then I changed the picture.
I'm having some new professional pictures of myself taken at my office soon to change the image.
Customer perception of you, your business, and your products/services is what matters, not your own.
Jay Abraham has described how we have neither the right nor the power to determine what the market wants or needs at a given time. This applies to the market's perception as well. Get feedback from your customers whenever you can. What they think is the "power" that will propel you forward.
The picture in my avatar was once on the "The Author" page of my website. This page is the "about us" page for my business. [I've been an author all my life but never published anything until recently. Being a Fastlane student, I decided recently to write and sell my own original books as a business. More on that in a future progress thread].
The picture, if you've seen it, is me holding a book I published and began selling in Janurary 2010. The reason I took that picture was so when you look at it you know exactly what is going on. "Somebody wrote a book...this is the guy who wrote it and that is the book that he wrote."
That is what I think when I see that picture. A customer told me the other day that when he looks at it he thinks "Hey, look everybody, I wrote a book!" TOTALLY different perception and interpretation. It was amazing to me for only a moment, then I changed the picture.
I'm having some new professional pictures of myself taken at my office soon to change the image.
Customer perception of you, your business, and your products/services is what matters, not your own.
Jay Abraham has described how we have neither the right nor the power to determine what the market wants or needs at a given time. This applies to the market's perception as well. Get feedback from your customers whenever you can. What they think is the "power" that will propel you forward.
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