My slowlane/sidewalk friends think I've been "living the life". In reality, I've been coasting.
Picking up work here and there, spending the rest of my time on small projects and hobbies, gaming. I've been lazy. Well that's boring. I'm bored.
It's time to build something again.
So I'm hopping back on platform I've found some initial success: Youtube.
How I Chose My Niche
I started 6 blogs on Tumblr and ripped content from across the net. Each blog posted 5 times a day for 2 weeks.
The niches were things I've persued before but have stopped due to lack of time/resources.:
Long Term Strategy
My endgame is to become so popular with kickstarter buyers that my channel becomes valuable to them.
I want this to be the platform that crowdfunding project owners NEED to get onboard with.
This can lead to advertising revenue from paid spots at the top/bottom of each show, entire sponsored episodes, and the ability to get a boost when launching MY OWN kickstarters.
Short Term Tactics
The idea right now, is to Email each individual project owner I do a review on, and ask them to host this video on their kickstarter page.
They get social proof adn boosted conversions as a result, and I get some viewers and potential fans.
My video will be placed DIRECTLY in front of kickstarter backers, which is the core audience.
Risks
A "kickstarter backer" may not be an actual demographic. That's like saying that an "amazon buyer" or "ebay shopper" is a demographic. Kickstarter has a wide variety of products and categories and I may be placing myself at risk by not niching this down even further.
However, I'm hoping that I'm right about something. I hope that Kickstarter backers are actually a demographic in and of themselves. I hope they're trendsetters that enjoy getting the latest and coolest stuff before anybody else. I hope that they like to support the underdogs and get joy out of buying on kickstarter as opposed to in stores.
If I'm right about this hidden demographic existing, I'm in for a fun ride. If I'm wrong, I'll clear the drawing board and start over again.
Video A Day
I firmly believe that if you do ANYTHING once a day, you set yourself up for success. People are in need of QUALITY CONSISTENT content. I can provide them this, while also getting BETTER at my craft each day.
By releasing every single day (I'm not including the weekends) I will grow a following rapidly. The sheer numbers are what drive this forward.
At the end of every month I will have released 20 videos, spotlighting 20 kickstarters, and potentially embedded on each of their 20 kickstarter pages. This is 5X the potential for VSEO that a weekly vlogger would generate.
Current Struggles
I'm embarrassed to say that one of my struggles is CLOTHING. I'm only 3 days in and I stress out before each video like a highschool girl going on a date. I DON'T KNOW WHAT TO WEAR!
With the last video, I have decided to wear a black shirt every single day. This eleminates a point of stress for me, and allows for me to shoot a few days worth of content back to back, without worrying about wardrobe changes.
Another similar sruggle is MUSIC. Good music is hard to find and expensive, especially when doing AN EPISODE A DAY. It's a huge struggle and puts a TON of extratime into each video. I have decided to just use the same music every day. This might change in the future, but for now it is what it is.
The final thing I'm dealing with is writing headlines. I need to think of some interesting angles that will get picked up on big blogs. My titles and headlines being the name of the product just won't cut it.
This will probably be something that I will need to come up with before I even write each video. Of course, doing a video a day, there's plenty of opportunities to practice.
Picking up work here and there, spending the rest of my time on small projects and hobbies, gaming. I've been lazy. Well that's boring. I'm bored.
It's time to build something again.
So I'm hopping back on platform I've found some initial success: Youtube.
How I Chose My Niche
I started 6 blogs on Tumblr and ripped content from across the net. Each blog posted 5 times a day for 2 weeks.
The niches were things I've persued before but have stopped due to lack of time/resources.:
- Kickstarter
- Manosphere
- ComicBooks
- Fiction
- Trivia
- Random/Geek
Long Term Strategy
My endgame is to become so popular with kickstarter buyers that my channel becomes valuable to them.
I want this to be the platform that crowdfunding project owners NEED to get onboard with.
This can lead to advertising revenue from paid spots at the top/bottom of each show, entire sponsored episodes, and the ability to get a boost when launching MY OWN kickstarters.
Short Term Tactics
The idea right now, is to Email each individual project owner I do a review on, and ask them to host this video on their kickstarter page.
They get social proof adn boosted conversions as a result, and I get some viewers and potential fans.
My video will be placed DIRECTLY in front of kickstarter backers, which is the core audience.
Risks
A "kickstarter backer" may not be an actual demographic. That's like saying that an "amazon buyer" or "ebay shopper" is a demographic. Kickstarter has a wide variety of products and categories and I may be placing myself at risk by not niching this down even further.
However, I'm hoping that I'm right about something. I hope that Kickstarter backers are actually a demographic in and of themselves. I hope they're trendsetters that enjoy getting the latest and coolest stuff before anybody else. I hope that they like to support the underdogs and get joy out of buying on kickstarter as opposed to in stores.
If I'm right about this hidden demographic existing, I'm in for a fun ride. If I'm wrong, I'll clear the drawing board and start over again.
Video A Day
I firmly believe that if you do ANYTHING once a day, you set yourself up for success. People are in need of QUALITY CONSISTENT content. I can provide them this, while also getting BETTER at my craft each day.
By releasing every single day (I'm not including the weekends) I will grow a following rapidly. The sheer numbers are what drive this forward.
At the end of every month I will have released 20 videos, spotlighting 20 kickstarters, and potentially embedded on each of their 20 kickstarter pages. This is 5X the potential for VSEO that a weekly vlogger would generate.
Current Struggles
I'm embarrassed to say that one of my struggles is CLOTHING. I'm only 3 days in and I stress out before each video like a highschool girl going on a date. I DON'T KNOW WHAT TO WEAR!
With the last video, I have decided to wear a black shirt every single day. This eleminates a point of stress for me, and allows for me to shoot a few days worth of content back to back, without worrying about wardrobe changes.
Another similar sruggle is MUSIC. Good music is hard to find and expensive, especially when doing AN EPISODE A DAY. It's a huge struggle and puts a TON of extratime into each video. I have decided to just use the same music every day. This might change in the future, but for now it is what it is.
The final thing I'm dealing with is writing headlines. I need to think of some interesting angles that will get picked up on big blogs. My titles and headlines being the name of the product just won't cut it.
This will probably be something that I will need to come up with before I even write each video. Of course, doing a video a day, there's plenty of opportunities to practice.
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