I’ve been re-searching a product for a couple weeks now. There are a few competitors here and there, and I was thinking, “hey there might be something here.†BAMN! GOLIATH!
Another company in a different industry is doing it. They have added this product and service onto their existing service, and rebranded their company in February. The product is awesome, I would call it the ipod of this market. So I got depressed and started back on my search for a different fast lane.
On a whim, I went back to Goliath’s site and started pocking around. Found a reference to another company in small print. WOW! They are just branding and selling this product they did not develop or manufacture it. I found the company supplying Goliath, contacted them and this company will sell me re-branded units, and another company will provide the monthly service. I could start doing this overnight, with limited resistance.
What about Goliath? They have some huge advantages:
Advantages:
This product could be sold to anyone who owns a home, condo, business. So the market is huge. I have been beating my head against the desk trying to decide.
All in, or Fold?
Another company in a different industry is doing it. They have added this product and service onto their existing service, and rebranded their company in February. The product is awesome, I would call it the ipod of this market. So I got depressed and started back on my search for a different fast lane.
On a whim, I went back to Goliath’s site and started pocking around. Found a reference to another company in small print. WOW! They are just branding and selling this product they did not develop or manufacture it. I found the company supplying Goliath, contacted them and this company will sell me re-branded units, and another company will provide the monthly service. I could start doing this overnight, with limited resistance.
What about Goliath? They have some huge advantages:
Advantages:
- Head start. They launched this product in “Feb†of this year.
- Nice branding, probably spent a million dollars on branding. Everything is perfect awesome video’s, testimonies, the works.
- They are highly aggressive, employing door to door sales tactics.
- They are national, they have an office in my city. (I have honestly never heard about them)
- They just received 500 million in venture capital funding. They are going to employ a business model similar to the cell phone industry.
- They brag about just signing their one millionth customer.
- They got all the credit with awesome reviews and awards for the product.
- They re-branded as a new company partly because their old brand was damaged. They have 100’s of posts written about them for their old company on Ripoff.com. People complaining about aggressive sales people coming to the door, being over charged, signing tricky contracts for 39 months. This new company is starting to get bad feedback as well, but I think they are trying to control it better.
This product could be sold to anyone who owns a home, condo, business. So the market is huge. I have been beating my head against the desk trying to decide.
All in, or Fold?
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