This might be obvious for a lot of the members here, but it's one that took me a while to truly understand and internalize.
If you are doing outbound/reach marketing, you HAVE to deliver value upfront. Unless your offer/value proposition is absolutely insane, there is no other way.
You must reverse the risk unto yourself.
There is just too much BS/noise out there. Too many bad marketers with horrible offers / presentation skills. So people just group a lot of outbound/reach marketers into a bucket of shit. Even if you have an amazing offer, you still get ignored more often then not.
Until you have enough [expertise/proof/clients/popularity] that people come to YOU, you are going to have to provide value up front.
Now, obviously once you have clout, inbound marketing is the shit. You have a bit more power and you can have a "take it or leave it" attitude.
But if you are doing outreach, be prepared to spend a lot of money or a lot of time (or both) providing value up front.
Lately I've been spending 2-3 hours (per prospect) making presentations for people I haven't even met
But if I send 10 presentations out and I can close 1 out of 10 clients, that's 20-30 hours per client.
That's 2 a week at 40-60 hours per week.
8 per month.
---
Provide value up front.
Do some work that you already wrote off as a loss. Dont even sweat if people don't respond. Know your numbers. If you only expect 10% to hit, then who gives a shit if 4 in a row don't.
Get their attention with this upfront work
Craft a little "foot in the door" offer and do work for really cheap (better)
Then form relationships/trust and eventually upsell
---
Good luck
If you are doing outbound/reach marketing, you HAVE to deliver value upfront. Unless your offer/value proposition is absolutely insane, there is no other way.
You must reverse the risk unto yourself.
There is just too much BS/noise out there. Too many bad marketers with horrible offers / presentation skills. So people just group a lot of outbound/reach marketers into a bucket of shit. Even if you have an amazing offer, you still get ignored more often then not.
Until you have enough [expertise/proof/clients/popularity] that people come to YOU, you are going to have to provide value up front.
Now, obviously once you have clout, inbound marketing is the shit. You have a bit more power and you can have a "take it or leave it" attitude.
But if you are doing outreach, be prepared to spend a lot of money or a lot of time (or both) providing value up front.
Lately I've been spending 2-3 hours (per prospect) making presentations for people I haven't even met
But if I send 10 presentations out and I can close 1 out of 10 clients, that's 20-30 hours per client.
That's 2 a week at 40-60 hours per week.
8 per month.
---
Provide value up front.
Do some work that you already wrote off as a loss. Dont even sweat if people don't respond. Know your numbers. If you only expect 10% to hit, then who gives a shit if 4 in a row don't.
Get their attention with this upfront work
Craft a little "foot in the door" offer and do work for really cheap (better)
Then form relationships/trust and eventually upsell
---
Good luck
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