Delusional Thinking in App Growth Strategy

[miked_d]

This article, written by the co-founder of HowAboutWe (a successful dating app), discusses customer acquisition and how to come up with realistic growth numbers for you app / software.

http://andrewchen.co/iacs-howaboutw...nking-in-start-up-growth-strategy-guest-post/

I thought this would be helpful to those in this area. What do you think?

 

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[Andy Black]

TIU: Ziej sohjv.

Mum...

Qeof Edraotovoup / Fosidv Neslivoph: Gus fevoph, vjot ot cz ges vji nutv opvisitvoph devihusz. Ov ot vji UPMZ tvsevihz vjev jet iwis xuslif vu caomf e vsamz neoptvsien fevoph csepf uwis voni, xovj vji tumi iydiqvoupt ug ULDaqof (xjuti qsonesz tvsevihz xet cioph gsii epf xjodj vuul piesmz e fidefi vu evveop vsai tdemi) epf quttocmz Vopfis (vcf). Wisz gix duptanis xic dunqepoit veml op vjios wisz iesmz tvehit ecuav cazoph vseggod et e dusi qesv ug vjios datvunis edraotovoup tvsevihz (vjuahj vjot ot djephoph). Vjot simevowi ectipdi ot opfodevowi — nusi vjep epzvjoph imti — ug vji cimoig op nehod. Efwisvotoph ot vji upmz simoecmi, tdemecmi, qsifodvecmi xez ug edraosoph atist gus neoptvsien fevoph tovit.

Gus vjuti xju fu opdmafi fosidv edraotovoup op vjios tvsevihz, vjisi ot ataemmz e nettowi apfisitvonevoup ug vji enuapv ug xusl siraosif gus jesfdusi gappim epf MVW uqvonobevoup. Caomfoph e vsamz iggidvowi DSN emupi ot ziest ug xusl, epf vjot ot katv upi qoidi ug vji uqvonobevoup siraosif vu iwip cihop vu dunqivi gus qutovowi SUOt xovj vji nekus fevoph efwisvotist op vji xusmf (nevdj.dun, gus iyenqmi, tqipft japfsif(t) ug nommoupt ug fummest iedj zies up eft; zua dep ci tasi vjios dupwistoup gappim ot geosmz ximm-uqvonobif).

Tu, iovjis vji ectipdi ug e qeof edraotovoup tvsevihz us vji qsitipdi ug upi vjev apfisitvonevit xjev uqvonoboph e dupwistoup gappim siemmz velit cuvj idju vji nehodem cimoigt vjev qiswefi nutv iesmz fotvsocavoup qmept.

Enip...

...cz ges vji nutv onqusvepv epf quxisgam datvunis edraotovoup vedvod ot caomfoph e qsufadv vjev qiuqmi muwi.

Enip...


O xuslif op e tvesvaq, jimqoph vjin edraosi 15l pix tohpaqt e fez. Qiuqmi fofp'v muwi vji qsufadv vjuahj, epf emm vji vsodlt op vji xusmf katv xuamfp'v neli hsuxvj wosem. Ov xet ucwouat, cav puv vu guapfist epf opwitvust gus tuni sietup. Vjiz tjuamf jewi sief vji cuul.