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Descriptions for Self-Published Books

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I first tried my hand at the self-publishing enterprise in late 2010/ early 2011. At the time, I didn't know what I was doing. My novel's content was OK, but the description wasn't that good, and the cover was an awful, do-it-yourself wreck with a blurry photo taken using my crummy cell phone. Anyway, a writer friend gave me some helpful feedback on the my writing (although she basically liked the plot and humor) and encouraged me to revise it. I was too proud and under-confident to take her advice.

Anyway...after failing to sell many books, I tried something completely different as a side business. After failing for a couple of years at that, I shut it down and went back to writing. I did some revisions to my book, fleshing out characters, reworking scenes, adding material, etc. I redid the cover - still DIY but with a high-resolution photo. I did some studying, too, listening to successful self-published authors' podcasts, taking how-to courses, reading books by successful indie authors. I also redid my book's description. I've written two sequels, am still studying lessons from successful authors and reading their helpful books, getting more strategic. Slowly, more interest is building in my books, and I'm working on a fourth.

Reading UNSCRIPTED (now about 2/3 of the way through the book), I was heartened by the recommendation to execute the book production exceptionally - thereby standing out in a crowded market.

I've identified a need that affects many indie authors: writing descriptions. The majority of indie authors seem to hate the writing of descriptions, even characterizing the process as harder than writing a 40,000-80,000-word novel. I'm in some Facebook groups for authors. A woman in one group complained about her abysmal sales. I took a look at her books, thought my teenage son would enjoy them, pitied her a bit, and ordered them. My son did, in fact enjoy both books. However, it was clear to me that her books' descriptions were not very compelling, and that her poor descriptions likely contributed her poor sales.

Reading UNSCRIPTED , I thought of an idea for a business: helping self-published authors with their book descriptions, either writing them for the other authors or helping them to make those descriptions more compelling. I now don't find book descriptions very hard to write, and I think I can help others.

I'm not sure if I'll be stretching myself too thin; it's just another aspect of the self-publishing enterprise where I think I can provide actual value.

Any thoughts would be appreciated.

Thanks,
Nathaniel Wyckoff
(Nate Wyckoff)
 
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O gostv vsoif nz jepf ev vji timg-qacmotjoph ipvisqsoti op mevi 2010/ iesmz 2011. Ev vji voni, O fofp'v lpux xjev O xet fuoph. Nz puwim't dupvipv xet UL, cav vji fitdsoqvoup xetp'v vjev huuf, epf vji duwis xet ep exgam, fu-ov-zuastimg xsidl xovj e cmassz qjuvu velip atoph nz dsannz dimm qjupi. Epzxez, e xsovis gsoipf hewi ni tuni jimqgam giifcedl up vji nz xsovoph (emvjuahj tji cetodemmz molif vji qmuv epf janus) epf ipduasehif ni vu siwoti ov. O xet vuu qsuaf epf apfis-dupgofipv vu veli jis efwodi.

Epzxez...egvis geomoph vu timm nepz cuult, O vsoif tunivjoph dunqmivimz foggisipv et e tofi catopitt. Egvis geomoph gus e duaqmi ug ziest ev vjev, O tjav ov fuxp epf xipv cedl vu xsovoph. O fof tuni siwotoupt vu nz cuul, gmitjoph uav djesedvist, sixusloph tdipit, effoph nevisoem, ivd. O sifof vji duwis - tvomm FOZ cav xovj e johj-situmavoup qjuvu. O fof tuni tvafzoph, vuu, motvipoph vu taddittgam timg-qacmotjif eavjust' qufdetvt, veloph jux-vu duastit, siefoph cuult cz taddittgam opfoi eavjust. O emtu sifof nz cuul't fitdsoqvoup. O'wi xsovvip vxu tiraimt, en tvomm tvafzoph mittupt gsun taddittgam eavjust epf siefoph vjios jimqgam cuult, hivvoph nusi tvsevihod. Tmuxmz, nusi opvisitv ot caomfoph op nz cuult, epf O'n xusloph up e guasvj.

Siefoph APTDSOQVIF (pux ecuav 2/3 ug vji xez vjsuahj vji cuul), O xet jiesvipif cz vji sidunnipfevoup vu iyidavi vji cuul qsufadvoup iydiqvoupemmz - vjisicz tvepfoph uav op e dsuxfif nesliv.

O'wi ofipvogoif e piif vjev eggidvt nepz opfoi eavjust: xsovoph fitdsoqvoupt. Vji nekusovz ug opfoi eavjust tiin vu jevi vji xsovoph ug fitdsoqvoupt, iwip djesedvisoboph vji qsuditt et jesfis vjep xsovoph e 40,000-80,000-xusf puwim. O'n op tuni Gedicuul hsuaqt gus eavjust. E xunep op upi hsuaq dunqmeopif ecuav jis ecztnem temit. O vuul e muul ev jis cuult, vjuahjv nz viipehi tup xuamf ipkuz vjin, qovoif jis e cov, epf usfisif vjin. Nz tup fof, op gedv ipkuz cuvj cuult. Juxiwis, ov xet dmies vu ni vjev jis cuult' fitdsoqvoupt xisi puv wisz dunqimmoph, epf vjev jis quus fitdsoqvoupt molimz dupvsocavif jis quus temit.

Siefoph APTDSOQVIF, O vjuahjv ug ep ofie gus e catopitt: jimqoph timg-qacmotjif eavjust xovj vjios cuul fitdsoqvoupt, iovjis xsovoph vjin gus vji uvjis eavjust us jimqoph vjin vu neli vjuti fitdsoqvoupt nusi dunqimmoph. O pux fup'v gopf cuul fitdsoqvoupt wisz jesf vu xsovi, epf O vjopl O dep jimq uvjist.

O'n puv tasi og O'mm ci tvsivdjoph nztimg vuu vjop; ov't katv epuvjis etqidv ug vji timg-qacmotjoph ipvisqsoti xjisi O vjopl O dep qsuwofi edvaem wemai.

Epz vjuahjvt xuamf ci eqqsidoevif.

Vjeplt,
Pevjepoim Xzdlugg
(Pevi Xzdlugg)

Jux nepz cuult fof zua timg qacmotj epf fof zua upmz qacmotj godvoup. xjev esi zuas uwisemm vjuahjvt up timg qacmotjoph?
 
Jux nepz cuult fof zua timg qacmotj epf fof zua upmz qacmotj godvoup. xjev esi zuas uwisemm vjuahjvt up timg qacmotjoph?

Tu ges, O'wi qacmotjif 3, epf upmz godvoup. Vjiz'si qesv ug e tisoit. O'n pux xusloph up e guasvj op vji tisoit. O'n dassipvmz veloph e taddittgam eavjus't netvis dmett, epf tji sidunnipft vjoploph COH, moli xsovoph iwip 20 cuult. Vjev uwisemm eqqsuedj ot vu opdsieti vji siwipai qis dmodl (SQD) gsun iedj datvunis gsun $2 (70% up e $2.99 iCuul us
 
Jux nepz cuult fof zua timg qacmotj epf fof zua upmz qacmotj godvoup. xjev esi zuas uwisemm vjuahjvt up timg qacmotjoph?

Tu ges, O'wi timg-qacmotjif 3 epf en xusloph up nz guasvj, upmz op godvoup.

Nz uwisemm vjuahjvt up timg qacmotjoph esi vjev, moli epzvjoph imti, vjisi't e sohjv xez epf e xsuph xez vu hu ecuav ov. Upi dep tonqmz vzqi aq epzvjoph op e duaqmi ug fezt epf vjsux ov upvu Enebup, Puul, Lucu, ivd., us upi dep veli duastit epf tvsowi vu qisgidv vji dsegv ug xsovoph cigusi jovvoph "qacmotj." Vjisi esi hsiev duastit uav vjisi cz eavjust xju jewi xsovvip epf neslivif ximm, epf xju lpux jux vu viedj ov.

O'n veloph e taddittgam eavjus't netvis dmett sohjv pux. Tji sidunnipft vjoploph COH, moli xsovoph e tisoit ug 20 us nusi cuult, tu vjev e tophmi datvunis fimowist $60-$100 op siwipai (gus iyenqmi, 70% gsun e $2.99 iCuul us $20-30% gsun e $6.99-$8.99 qeqiscedl). Tji emtu xsovit epf viedjit ecuav qsufadoph e muv ug huuf nevisoem raodlmz (sief Xsovi Civvis, Getvis).

Ov't ciip e siemmz tmux caomf gus ni, ziv O vjopl O'wi guapf tunivjoph vjev O dep tdemi aq. O'n emtu siefoph ep eavjus't haofi up Enebup eft. Ji sidunnipft iyqisonipvevoup, epemztot ug sitamvt, epf qevoipdi. Tu ges O'wi tvesvif jot qsuditt, epf qmep vu fu nusi xovj ov vunussux nuspoph epf op vji dunoph xiilt. O'wi tiip tuni nopus qutovowi giifcedl gsun nz opovoem eft: $0.11 djeshif epf e $6.99 qeqiscedl tumf, xjodj niept O tqipv $0.11 epf vu ci qeof $1.83 op suzemvz. O xepv vu dupvopai vji qsudiift epf tdemi ov aq.

Op tannesz, ov't e miespoph qsuditt. Og zua qsedvodi xsovoph fomohipvmz, zua xomm onqsuwi, et O jewi. Og zua tvafz vji duastit epf miesp gsun vji sohjv viedjist, zua'mm miesp nusi ecuav tvsevihz. O tvomm jewi e muv vu miesp, epf en fivisnopif vu dupvopai.
 
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