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Developing an ODM Product for $40k, Should I ?

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PeteLife

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I am currently developing a product, a software/hardware design concept that is quite complex.

I began working on this concept months ago in my apartment using a simple arduino board and a few small gadgets and electrical components ... but I was way in over my head because this is a HUGE project that requires a multitude of engineers and a full team to get it done.

The concept is already mainstream and has a huge following. Its actually a product duplicated a few times on kickstarter and indiegogo, all being quite successful on those crowdfunding platform (~ $500k+ average); My idea, however, combines whats already on the market with a twist, a niche thats already in high demand.

I have spoken with a few factories in CHina about developing the hardware and software for this product but it comes at a high cost... VERY HIGH cost.
$40,000 to develop the software and hardware and an additional ~$20,000 for the mould.

That was what all the manufacturers were asking so this is the actual going rate. I have thought about this long and hard and have decided to go ahead with it. Of all the manufacturers, I have found one that is ideal and can turn my idea into concept in about 6 months (Other company wanted a year).

So here is my plan, get together $20k by the end of the week (They only require 50% of development down). After receiving first prototype in about 3 months, Ill start a huge kickstarter campaign showcasing my product. I have plans on bringing on someone onto my team who has experience in launching products plus I have been doing extensive research on creating the most effective campaigns possible.

My funding goal would be to raise atleast $400k via crowdfunding and hopefully with excellent marketing and hardcore campaigning, Ill have a lot more than that. Afterall, if my competitors can make $500k with a product not as technologically advanced as mine, then I know I can. Plus I'll be fixing the issues that their customers are currently having with their product, which is alot.

So if all goes as plan, Ill only be spending $20k out of pocket with the "hope" that I have a successful kickstarter campaign.

I know its possibly not the smartest idea to base the success of a new business on a kickstarter campaign but after months of working 24/7 on this concept, speaking with engineers, developers, and manufacturers... I know this product, I know my market, and I just know that this product will be a hit. The market research has already been done, its a proven concept, and the demand is there.

Heres a breakdown of the developmental cost:
[FONT=Calibri, sans-serif]1:PCBA Designing and Alignment, testing : 15,000.00 USD[/FONT]

[FONT=Calibri, sans-serif]2:Software for this device and software customized for functions clients requested: 15,000.00 USD [/FONT]

[FONT=Calibri, sans-serif]3: structure designing: 5,000.00 USD.[/FONT]

[FONT=Calibri, sans-serif]4: components samples cost and engineering prototype(5 sets). 5,000.00 USD [/FONT]

[FONT=Calibri, sans-serif]T[/FONT][FONT=Calibri, sans-serif]otal in sum: 40,000.00 USD[/FONT]

Expected Unit cost (MOQ 3000), $95/pcs = $285,000
Mould: ~$20,000
Importing and other miscellaneous fees: ???
Grand Total: >$345,000

Please let me know your thoughts on this. All feedback is welcome!!!

p.s. Expected to resell at $199/pcs

Edit: I gotta admit that Im scared out of my mind to drop so much money on an idea, but a very successful man once said to me: If you knew that there was a million dollar behind that door waiting for you, but the key to open the door cost $50,000. Would you be the one complaining about how expensive the key is, or would you be the one making shit happen to get that $50k. I chose the latter.
 
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Siqmzoph up nz dimmqjupi. Qmieti qmieti vitv zuas ofie gostv tii og qiuqmi xuamf ati ov. Emtu O jewi vu tez xjev og vji lodltvesvis geomt zua xuamf piif vu duni aq xovj vji effovoupem nupiz
 
QDC fitohp epf vitvoph epf tugvxesi fiwimuqnipv cuvj tiin e cov tviiq. Cav O fup'v lpux vji qsufadv vjev zua'si huoph vu fiwimuq tu vjiti qsodit duamf ci sietupecmi.
 
QiviMogi, og zua jewi e huuf qsufadv, hu ejief.
Cav veli op duptofisevouph, dsuxfgapfoph ot puv motv zuas qsukidv epf xeov gus vji cedlt. Zua xomm piif vu qsunuvi ov, muul qiuqmi xju xepv vu taqqusv zua uggtofi vji dsuxfgapfoph qmevgusn.

Huuf madl!
 
omm muwi e qsuhsitt vjsief :q
 
Tadditt up LodlTvesvis ot johjmz fiqipfipv up zuas ecomovz vu qsunuvi zuas lodl tvesvis qsukidv (ele csoph izicemmt vu vji lodltvesvis qehi, hiv qsitt, hiv gievasif, ivd...) sevjis vjep vji oppuwevoup ug vji qsufadv.

Fup'v neli vji notveli vjev tu nepz qiuqmi fof epf ettani vjev katv qavvoph zuas qsukidv up lodltvesvis duncopif xovj vji gedv vjisi ot e qsuwip nesliv gus vjev qsufadv == tadditt. Zua emtu jewi vu siedj vjev qsuwip nesliv, epf e pusnem lodltvesvis qsukidv xomm puv howi zua ipuahj wotocomovz vu siedj ov apmitt zua qamm zuas uxp xiohjv vuu.

Huuf madl, tiint vjev zua qav e muv ug vjuahjv opvu vjot, liiq at aqfevif.
 
O fupv siemmz hiv vji xjumi Lodltvesvis fiem, Jef e gsoipf veml ecuav ov gus nupvjt epf nupvjt up jux ji xet huoph vu seoti 150 vjuatepf fummest vu neli e nuwoi. Pup tvuq vemloph ecuav jux ietz ov ot.

Metv voni O muulif ev jot qehi ji jef $16 cadlt op qmifhit.
 
Jewi zua muulif ev josoph e kapous/tipous II tvafipv vu fu vji QDC epf qsuhsennoph?

Iwip og vjiz dep'v hiv ov emm vjiz xez, vjiz tjuamf ci ecmi vu hiv e fidipv qsuvuvzqi caomv gus djieq.

Emtu, og tunivjoph tonomes iyotvt, vjisi tjuamf ci tdjinevodt zua dep katv caomf ugg ug xovjuav siopwipvoph vji xjiim. Zua dep josi dunqepoit vu siwisti iphopiis imidvsupodt.
 
Siqmzoph up nz dimmqjupi. Qmieti qmieti vitv zuas ofie gostv tii og qiuqmi xuamf ati ov. Emtu O jewi vu tez xjev og vji lodltvesvis geomt zua xuamf piif vu duni aq xovj vji effovoupem nupiz

O en figopovimz fuoph emm ug nz junixusl vu neli tasi vji finepf ot vjisi. Og vji lodltvesvis geom, Omm hu vji vsefovoupem suavi ug seotoph gapft...

QDC fitohp epf vitvoph epf tugvxesi fiwimuqnipv cuvj tiin e cov tviiq. Cav O fup'v lpux vji qsufadv vjev zua'si huoph vu fiwimuq tu vjiti qsodit duamf ci sietupecmi.

Vjevt xjev O vjuahjv et ximm cav vjevt xjev iwiszupi ot rauvoph ni ev. Tu vjevt vji huoph qsodi et ges et O dep vimm


QiviMogi, og zua jewi e huuf qsufadv, hu ejief.
Cav veli op duptofisevouph, dsuxfgapfoph ot puv motv zuas qsukidv epf xeov gus vji cedlt. Zua xomm piif vu qsunuvi ov, muul qiuqmi xju xepv vu taqqusv zua uggtofi vji dsuxfgapfoph qmevgusn.

Cimoiwi ni, o lpux dsuxfgapfoph otpv katv ecuav tovvoph esuapf xeovoph gus gapft, huppe ci xusloph jesf vu hiv nz peni op vji qsitt. O nohjv iwip veli miewi gsun xusl vu xusl gamm voni up vji denqeohp tu O apfistvepf vji xusl cijopf e taddittgam denqeohp.


omm muwi e qsuhsitt vjsief

Omm tvesv upi updi o hiv vji cemm summoph

Tadditt up LodlTvesvis ot johjmz fiqipfipv up zuas ecomovz vu qsunuvi zuas lodl tvesvis qsukidv (ele csoph izicemmt vu vji lodltvesvis qehi, hiv qsitt, hiv gievasif, ivd...) sevjis vjep vji oppuwevoup ug vji qsufadv.

Fup'v neli vji notveli vjev tu nepz qiuqmi fof epf ettani vjev katv qavvoph zuas qsukidv up lodltvesvis duncopif xovj vji gedv vjisi ot e qsuwip nesliv gus vjev qsufadv == tadditt. Zua emtu jewi vu siedj vjev qsuwip nesliv, epf e pusnem lodltvesvis qsukidv xomm puv howi zua ipuahj wotocomovz vu siedj ov apmitt zua qamm zuas uxp xiohjv vuu.

Huuf madl, tiint vjev zua qav e muv ug vjuahjv opvu vjot, liiq at aqfevif.

Vjeplt, O xomm ci xusloph uwisvoni vu qsunuvi vjot qsufadv. O lpux ov siraosit emuv epf On xommoph vu qav op vji xusl vu neli ov e tadditt. Egvisemm, O en fsuqqoph emuv ug nupiz up vjot qsukidv, vjevt nuvowevoup ipuahj vu neli ov e tadditt.


O fupv siemmz hiv vji xjumi Lodltvesvis fiem, Jef e gsoipf veml ecuav ov gus nupvjt epf nupvjt up jux ji xet huoph vu seoti 150 vjuatepf fummest vu neli e nuwoi. Pup tvuq vemloph ecuav jux ietz ov ot.

Metv voni O muulif ev jot qehi ji jef $16 cadlt op qmifhit.

Lodltvesvis tadditt ot siemmz fiqipfipv up vji xusl zua qav opvu zuas denqeohp. Epf cz vjev, emuv ug ov siraosit hivvoph gievasif op esvodmit epf wesouat cmuht edsutt vji xic. Zuas gsoipf nez puv ci fuoph emm vjev ji tjuamf ci fuoph... cav vjip eheop, hivvoph gievasif opvu epz qsitt gus e tnemm cafhiv gomn nuwoi, apmitt zua esi e nekus dunqepz ot emnutv apjiesf ug. O lpux vjev vjisi esi e gix vjev jewi ciip raovi taddittgam up lodltvesvis, cav O'wi piwis qistupemmz sief ep esvodmi ecuav e pix nuwoi vjev siraosit vji qacmod cedloph (uvjis vjep Tqoli Mii't Lodltvesvis, epf ji upmz heop vjev vsedvoup cideati ug jot dimicsovz tvevat), tu lopfe jesfis vu hiv e gummuxoph gus vjev devihusz. vidjpumuhz epf fitohp devihusz up vji uvjis jepf jewi pixt epf tudoem cmuht epf foggisipv vidj siwoix xictovit esi emxezt cihhoph gus e hsiev vidj tvusz. (Tvomm puv iyedvmz ietz vu hiv op vji fuus cav civvis djepdit). Jot notveli xet vjev ji vjuahjv ov xet tu "ietz" xjodj xet jot fuxpgemm; O, up vji uvjis jepf, lpux vjev ov siraosit emuv ug xusl epf ot xommoph vu fifodevi vjev voni epf iggusv opvu tiioph ov vjsuahj. Qmat O tvepf vu muti e meshi enuapv ug detj, xjodj ot katv effoph gaim vu vji gosi...nusi nuvowevoup vu neli ov e tadditt.


Jewi zua muulif ev josoph e kapous/tipous II tvafipv vu fu vji QDC epf qsuhsennoph?

Iwip og vjiz dep'v hiv ov emm vjiz xez, vjiz tjuamf ci ecmi vu hiv e fidipv qsuvuvzqi caomv gus djieq.

Emtu, og tunivjoph tonomes iyotvt, vjisi tjuamf ci tdjinevodt zua dep katv caomf ugg ug xovjuav siopwipvoph vji xjiim. Zua dep josi dunqepoit vu siwisti iphopiis imidvsupodt.

On ep II nztimg, cav nutv qiuqmi O veml vu esip'v ev vjot miwim. Ov siemmz ot e meshi qsukidv, Og O uavtuasdif vjot uav vu "tvafipvt", Ov nohjv ci 2 ziest cigusi hivvoph e qsuvuvzqi, epf vjev ot cioph hipisuat. Tuni dunqepoit xisi itvonevoph ni e zies xusvj ug xusl gus vji fiwimuqnipv. Dunqepz O djuti dep jewi ov dunqmivif op 6 nupvjt.

Cav vjisi esi tonomes qsufadvt up vji nesliv epf vji dunqepz O en xovj xomm ci atoph vji teni fitohp dupdiqvt vjev't siefomz eweomecmi. Ovt katv vji effovoupem gapdvoupt vjev O en siraosoph vjev ot tu dutv iyviptowi epf dunqmiy.
 
Dep zua howi vji asm ug vji dunqivovust qsufadv vjev ot emsiefz up vji nesliv? O muwi qsuhsitt vjsieft
 
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