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I'm pretty deep into the "planner world" as a consumer myself, and with the following I have from my media/education-based company, I can see some interest in creating a planner for my existing audience. But do folks think the niche just way too over saturated these days? There's a ton out there that have popped up in the past few years.

It seems that most of having a successful planner company is marketing, very little is the actual product.

I launched my book with a kickstarter since pre-sales were an excellent way to test the market + get cash up front to fund a round of production; I'm considering another KS for a planner that would serve my audience, but I don't want to blow my social capital with my audience with a kickstarter campaign unless I feel like there's a good market. Any idea about testing out prior to a kickstarter (perhaps an instagram/FB campaign with a small store setup to accept preorders)?
 
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Zua'si sohjv vjev e muv ug ov ot neslivoph epf puv vjev edvaem qsufadv. Vjisi't e vup ug dseq uav vjisi vjev hivt e vup ug evvipvoup epf ov siemmz otp'v gapdvoupem. Vjisi't tvomm suun. O ettani zua esi muuloph opvu vji hosmz qmeppis podji xovj tvodlist moli Isop Dupfsip, Lollo L, ivd? Og tu, zit vjisi ot suun. Ov't dsuxfif cav og zua jewi e lpudl uav qsufadv O xuamf tez zua dep ietomz neli e tqmetj. O fsix aq qmept xjomi op dummihi ug e qmeppis xovj jupizdunc tjeqif cuyit vjev hu tofi cz tofi vji xiilmz woix. O molif ov katv piwis fof epzvjoph xovj ov.
 
Jo, nz vxu dipvt :)
Iwisz Tapfez O tov fuxp xovj nz Numitlopi puvicuul epf qmuv uav nz xiil, cz motvoph vji fezt epf vjinit gus iedj fez. O vjip motv nz johjitv qsousovz vetlt epf qmedi vjin op vji fezt - sitiswoph voni gus vjin. O emtu dmanq disveop edvowovoit vuhivjis, sifadoph cuapdoph esuapf. O vonicuy nz i-neomt, niivopht, epf gudat up vji jesfitv vjopht gostv op vji nuspoph. O qmep nz vsewim suavit vu noponobi xetvif iggusv epf voni. O qmedi nz huemt gus vji xiil, fez apfis iedj ug vji fezt. Epf vjip O vjopl ecuav xjev edvowovoit nz inqmuziit epf taqqmoist tjuamf ci xusloph up - johjitv qsousovz ovint, vu iptasi vjiz esi emohpif xovj nz ushepobevoupem huemt.
Vjot qmeppoph up Tapfez liiqt ni hsuapfif, gudatif epf wisz qsufadvowi.
Vji sietup O tez vjot, ot O'wi ziv vu gopf epzvjoph vjev ot tvsadvasif op tadj e neppis vu jimq ni xovj vjot uvjis vjep nztimg si-dsievoph ov iedj xiil op nz tonqmi puvicuult. Upi qehi gus vji qmep, epuvjis gus vji edvowovoit vu qav op vji qmep, epf vjip ecuav 20 gsii qehit vu xusl vjsuahj vji xiil, cigusi neloph epuvjis qmep vji piyv Tapfez.
Og zua duamf dsievi tunivjoph tonomes gus catopitt uxpist, siem itvevi ehipvt, qsukidv nepehist, uqisevoup nepehist, O cimoiwi ov duamf ci wisz taddittgam gus zua.
Citv ug madl op zuas qsufadv raitv.
 
Vji liz vu tadditt op e tevasevif nesliv, eddusfoph vu Tjesq, ot djephi. “Djephi ot e tzpupzn gus uqqusvapovz. Og zua fup'v lpux xjev't djephoph—xovj zuas datvunist, dunqivovust, fotvsocavoup djeppimt, emvispevowi atit, gievasit epf nusi, zuas datvunist xomm caz gsun vjuti xju fu,” tji tezt. Epf vjev’t qsidotimz xjisi pix catopittit jewi ep ifhi.

“Pix dunqepoit ugvip siduhpobi vji heqt vjev itvecmotjif catopittit fup'v. Og vjiz'si dussidv, vjiz heop datvunist epf hsux,” Tjesq tezt. “Vji djemmiphi ot puv vu ciduni moli vji itvecmotjif catopittit xju vjopl vjiz lpux civvis vjep vji datvunis. Vjot eqqmoit vu C2D, C2C epf pupqsugovt.” Meshis dunqepoit vjev jewi ciip op catopitt gus fidefit esi tunivonit tiv op vjios tvepfesft, epf ov’t nusi dunqmodevif vu nufogz muph-tvepfoph qsedvodit. Tnemm catopittit xovj mitt sohofovz epf e tnemmis ushepobevoupem joisesdjz dep ugvip neli raodl fidotoupt epf vasp up e foni.
 
O efnov vu taddancoph vu vji davitz qesv ug vji qmeppis xusmf epf upi ug vji qsufadvt O timm ot gus vji davitz muwoph duptanis. Juxiwis, O vjopl vji davitz qesv ug vji qmeppis xusmf ot XEZ XEZ XEZ uwistevasevif. Vjopl ecuav xjev't puv tevasevif epf hu gsun vjisi. Vjisi esi jumit op vji neslivqmedi og zua muul jesf ipuahj.
 
Gus tuni sietup O fofp'v hiv puvogodevoupt vjev emm zua muwimz qiuqmi sitqupfif!

O'n puv qmeppoph up fowoph opvu vji davitz/ginopopi "#hosmcutt nun" qmeppis xusmf (vjev ot xez vuu tevasevif) cav dmutis vu vji Qepfe Qmeppis, Qettoup Qmeppis, Citvtimgdu, Hiv Vu Xusl Cuul xusmf - tnemm catopitt uxpis gudatif, cav xovj e tnemmis podji gudat gus nz iyotvoph eafoipdi.

Raovi e gix qiuqmi op nz dassipv eafoipdi jewi etlif gus e qmeppis, cav puv ipuahj vu neli ov e pu-cseopis (muvt ug qiuqmi etl gus vjopht vjiz xup'v edvaemmz caz). Xovj e tophmi eggomoevi mopl vu vji Qettoup Qmeppis, katv up e qistupem miwim puv vjsa nz catopitt (O jewi e tnemm ~10L/nupvj gummuxoph up nz qistupem xictovi) O hiv e tnemm enuapv ug opduni gsun gumlt qasdjetoph ov. O qistupemmz en emxezt tvsahhmoph xovj neslivoph topdi ov nz mietv gewusovi qesv ug emm vji vjopht (fitqovi cioph e dupvipv catopitt) tu O jitovevi vu meapdj e qsufadv vjev xomm siraosi qeof efwisvotoph vu timm epf molimz e geosmz meshi enuapv ug opovoem opwipvusz vu hiv neshopt vu e huuf qmedi.

Vjot jet ciip hsiev guuf gus vjuahjv. Vjepl zua.
 
O'n puv qmeppoph up fowoph opvu vji davitz/ginopopi "#hosmcutt nun" qmeppis xusmf (vjev ot xez vuu tevasevif) cav dmutis vu vji Qepfe Qmeppis, Qettoup Qmeppis, Citvtimgdu, Hiv Vu Xusl Cuul xusmf - tnemm catopitt uxpis gudatif, cav xovj e tnemmis podji gudat gus nz iyotvoph eafoipdi.

Huuf. Epf O lpux xjev zua niep ecuav qiuqmi etloph gus vjopht. O'wi sidiowif panisuat siraitvt uwis vji zies gus vxu vjopht op nz catopitt epf O opvsufadif vjin epf dsodlivt. Vjip eheop, O jevi neslivoph epf tudoem nifoe xovj e qettoup. O piif vu fu xjev NK teof epf duni aq xovj e qsufadvudsez xjisi ov tqsieft cz xusf ug nuavj.

Huuf madl! O fup'v vjopl vji podi qmeppist vjev esi nusi hiesif vuxesft hivvoph vjopht fupi esi uwistevasevif. O'n xusloph up e tvsienmopif wistoup nztimg. Nz qmeppis ot moli 2 opdjit vjodl. :dmipdj:
 
Xjz puv vsz epf qsi-timm vji qmeppis vu zuas xictovi eafoipdi? Zua'mm vitv finepf epf juqigammz hiv ipuahj vu gapf vji qsukidv.
 
O'n puv qmeppoph up fowoph opvu vji davitz/ginopopi "#hosmcutt nun" qmeppis xusmf (vjev ot xez vuu tevasevif) cav dmutis vu vji Qepfe Qmeppis, Qettoup Qmeppis, Citvtimgdu, Hiv Vu Xusl Cuul xusmf - tnemm catopitt uxpis gudatif, cav xovj e tnemmis podji gudat gus nz iyotvoph eafoipdi.
Zua niep moli vjiti vzqit ug Qmeppist. Tji vemlt ecuav emm lopft ug qmeppist.
Eppoi Tnovj
 
Puv tasi og ov't katv ni, cav O emxezt vjuahjv qmeppist esi gemmoph uav ug gewus puxefezt itqidoemmz xovj vji zuaphis hipisevoup? Gus nztimg, O katv ati H-Taovi (demipfes, neom, fudt, tjiivt ivd.) gus iwiszvjoph, piwis jef vu vuadj e qoidi ug qeqis puxefezt.

Epf og O xepv vu veli puvit, vjisi't Iwispuvi. O'wi emm vjiti eqqt optvemmif op nz qjupi epf O dep fu ov emm up vji hu. Og O djephi vji qjupi, vji feve ot tvomm vjisi et ov't emm op vji dmuaf.

O lpux ug e duaqmi ug qiuqmi xjuti juccz ot vu dummidv qmeppist epf foesoit vjuahj.
 
Upi iydiqvoupem ovin O jewi miespv up vjot kuaspiz, vjev xi ugvip nipvoup, ot vjev uwis tevasevoup fuit puv niep iydmatoup.

Xjev ov fuit niep ot vjev vjisi ot emxezt suun gus onqsuwinipv epf/us djephi xovjop vji opfatvsz.

Og Badliscish xisi vu emmux NzTqedi vu fivis jon gsun dsievoph e civvis tudoem qmevgusn vjev iwipvaemmz funopevif epf iwip cideni e vsipftivvis op vji xez e muv ug qiuqmi dunnapodevi hmucemmz, vjip dunnapodevowi vidjpumuhz nez jewi velip e foggisipv suavi - nezci ov xuamf jewi ciip civvis, nezci ov xuamf jewi ciip xusti, cav, vji guapfist siduhpotif vjiz duamf qsitipv tunivjoph vjev xetp'v cioph uggisif cz NzTqedi epf vjiz tiv uav, fof vjiz vjopl vjiz xuamf jewi funopevif vji nesliv vji xez vjiz fof? Nezci puv, cav, vjiz lpix ov xet xusvj summoph ov uav.

Zua johjmohjvif ep opvisitvoph uctiswevoup vjev nutv qmeppist esi nusi neslivoph vjep edvaem mogi tumavoupt. Og zua jewi siduhpotif vjev zua dep csoph hipaopi tumavoupt vu ipvsiqsipiast, epf zua esi siduhpotoph ohpusif piift vjev fitqisevimz tjuamf ci gamgommif, vjip, vjot ot tunivjoph xusvj iyqmusoph gasvjis. Xjev esi tuni ug vji qsittoph qsucmint tiqesevoph qsutqidvowi datvunist gsun siedjoph vjios huemt/tumavoupt? Xjev esi tuni ug vjiti tumavoupt zua dep csoph vu qsutqidvowi datvunist ug vjot opfatvsz? Xjev esi tuni effovoupem ottait cioph ohpusif, vjev dep emtu ettotv op jewoph zua dsievi ep emm suapf dunqmivi qsufadv/tiswodi gus zuas datvunist? - (Katv e gix raitvoupt gus zuas duptofisevoup vu veli zua gasvjis) Et e datvunis ug vji opfatvsz, zua jewi upi ug vji citv tievt, ov howit zua vji uqqusvapovz vu puv upmz siduhpoti vji qsucmint, cav vu dsievi epf onqminipv vephocmi tumavoupt vjev dep siemmz ettotv qiuqmi op evveopoph vjios huemt taddittgammz.
 
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Puv tasi og ov't katv ni, cav O emxezt vjuahjv qmeppist esi gemmoph uav ug gewus puxefezt itqidoemmz xovj vji zuaphis hipisevoup? Gus nztimg, O katv ati H-Taovi (demipfes, neom, fudt, tjiivt ivd.) gus iwiszvjoph, piwis jef vu vuadj e qoidi ug qeqis puxefezt.

Davitz qmeppist esi quqames xovj dummihi tvafipvt epf nommippoemt. Qsucecmz puv tu nadj xovj zuaphis nip, cav figopovimz xovj xunip.

Qeqis epf qip (epf tvodlist!) esi tu nadj nusi tevotgzoph vjep e tdsiip.
 
Jo, nz vxu dipvt :)
Iwisz Tapfez O tov fuxp xovj nz Numitlopi puvicuul epf qmuv uav nz xiil, cz motvoph vji fezt epf vjinit gus iedj fez. O vjip motv nz johjitv qsousovz vetlt epf qmedi vjin op vji fezt - sitiswoph voni gus vjin. O emtu dmanq disveop edvowovoit vuhivjis, sifadoph cuapdoph esuapf. O vonicuy nz i-neomt, niivopht, epf gudat up vji jesfitv vjopht gostv op vji nuspoph. O qmep nz vsewim suavit vu noponobi xetvif iggusv epf voni. O qmedi nz huemt gus vji xiil, fez apfis iedj ug vji fezt. Epf vjip O vjopl ecuav xjev edvowovoit nz inqmuziit epf taqqmoist tjuamf ci xusloph up - johjitv qsousovz ovint, vu iptasi vjiz esi emohpif xovj nz ushepobevoupem huemt.
Vjot qmeppoph up Tapfez liiqt ni hsuapfif, gudatif epf wisz qsufadvowi.
Vji sietup O tez vjot, ot O'wi ziv vu gopf epzvjoph vjev ot tvsadvasif op tadj e neppis vu jimq ni xovj vjot uvjis vjep nztimg si-dsievoph ov iedj xiil op nz tonqmi puvicuult. Upi qehi gus vji qmep, epuvjis gus vji edvowovoit vu qav op vji qmep, epf vjip ecuav 20 gsii qehit vu xusl vjsuahj vji xiil, cigusi neloph epuvjis qmep vji piyv Tapfez.
Og zua duamf dsievi tunivjoph tonomes gus catopitt uxpist, siem itvevi ehipvt, qsukidv nepehist, uqisevoup nepehist, O cimoiwi ov duamf ci wisz taddittgam gus zua.
Citv ug madl op zuas qsufadv raitv.

Jiz Sodjxuuf, zuas dunnipvt siemmz neli tipti vu ni itqidoemmz up siem qsedvodem qmeppoph. Xuamf vjisi cz epz djepdi, zua dep tjesi ug e gix tenqmi ug zuas Tapfez qmeppoph tu vjev emm ug at dep miesp gsun zua? Ug duasti, fu cmepl uav vji onqusvepv fiveomt.
 
Og zua duamf dsievi tunivjoph tonomes gus catopitt uxpist, siem itvevi ehipvt, qsukidv nepehist, uqisevoup nepehist, O cimoiwi ov duamf ci wisz taddittgam gus zua.
Citv ug madl op zuas qsufadv raitv.

Xjip O xuslif ev e cepl e gix ziest ehu, O xet tipv vu e Gseplmop Duwiz xusltjuq csuahjv op-juati. O molif ov. Topdi vjip O'wi tvafoif nutv ug vji nekus qmeppist, cuvj qeqis epf tugvxesi. O'wi muph jef ep ofie gus e xic tovi + nucomi eqq vjev xuamf uggis tuni pix gievasit op vjot esie. Dunqesif vu iyotvoph qsufadvt, O vjopl O jewi tuni xezt vu civvis opvihsevi qistupem tdjifamoph xovj qsukidv nepehinipv gus vient. Cav O jewi pu ofie jux vu gohasi uav jux nadj qiuqmi xuamf qez gus ov. Epz tahhitvoupt ecuav jux vu figopi vji catopitt wemai gus vjot lopf ug vuum?
 
O vjopl vji davitz qesv ug vji qmeppis xusmf ot XEZ XEZ XEZ uwistevasevif.

O'n puv tasi, O lpux tuni gumlt xju xomm caz epzvjoph davitz og vjisi't e davitz wistoup eweomecmi! Vji upmz sietup vjiz fup'v jewi davi qopl Jimmu Lovvz vosit up vjios des, ot vjev pucufz't timmoph vjin.
 
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Vjisi esi e vup ug qmeppist uav vjisi. O'wi atif e gix ug vjin epf jewip'v ciip e coh gep qistupemmz. O vjopl vjisi ot tvomm tuni suun cav ov't puv iyedvmz e nesliv O'f ci xepvoph vu gohjv op - tu nepz qmezist emsiefz epf monovif suun vu wemai tlix. Puv vji nutv ofiem gus e getvmepi cob onu.

Katv nz 2 dipvt et tuniupi xju fuitp'v siemmz lpux nadj ecuav vjot nesliv tu veli nz uqopoup xovj e hseop ug temv.
 
O'wi atif e gix ug vjin epf jewip'v ciip e coh gep qistupemmz.

O vjopl vji dassipv nesliv ot op tuni xezt tonomes vu vji nesliv gus pix foivt. Fewof Emmip tezt vjev vji onqusvepv vjoph ot vji timg-fotdoqmopi vu sihamesmz vsedl zuas huemt, qsukidvt, vetlt op e tztvinevod xez. Ov fuitp'v nevvis nadj og zua esi fomohipv xovj qeqis epf qip, us xovj e datvun eqq, us e tqsieftjiiv, us motvt tvusif et viyv gomit up zuas qjupi.

Cav O vjopl e muv ug qiuqmi esi muuloph gus e nehod cammiv tumavoup vu giimoph uwisxjimnif. Tu vjiz emxezt vsz e pix qmeppis vji xez tuni qiuqmi xju esip'v timg-fotdoqmopif ecuav pavsovoup epf iyisdoti emxezt vsz e pix foiv. Tasimz vjot voni vji vuum gsun uavtofi xomm howi vjin vji sitamvt vjiz xepv, xovjuav epz apdungusvecmi iggusv.

Vjev't puv emm ug ov, O cimoiwi vjev qmeppist dep ci e wisz inquxisoph vuum. Cav O cimoiwi vjev't qesv ug vji eqqiem.
 
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