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I'm not super experienced in the area of CPC, but I have been reading on some other forums about a few other Google items that may affect things in a funny way. I figured I'd ask you guys, as I trust this group much more than other places.
When running Google Analytics, I understand it monitors your inbound traffic and that changes the cpc scale for bidding in your category. In other words, your account isn't immune from pinging the overall stats, even if you are acquiring that traffic through those paid ads. This is contradictory in a way.
I couldn't understand how a given set of keywords was rising when hardly anyone else was bidding. A few people have suggested that Google is sneaky with their accessory programs (analytics)--meaning they run certain scripts in their free alternate programs to aid certain services they profit from.
This "could" explain how costs are rising with no explanation. But, I also wouldn't doubt it if it's not their priority to allow me to see all of the necessary data for a given campaign, such as a few bids here and there.
Seems logical to me, or at least, I don't discredit those opinions. I'm just interested in all the avenue's I might not fully understand because certain things don't add up all the time. Opinions? Experiences?
Oh, and I have seen many recommendations around the web to switch to many different analytics programs, downing Google's in a way, but always assumed it was just another way of marketing a given software. It would kind of make sense to use products not affiliated with the same company you buy campaigns from. Any thoughts?
When running Google Analytics, I understand it monitors your inbound traffic and that changes the cpc scale for bidding in your category. In other words, your account isn't immune from pinging the overall stats, even if you are acquiring that traffic through those paid ads. This is contradictory in a way.
I couldn't understand how a given set of keywords was rising when hardly anyone else was bidding. A few people have suggested that Google is sneaky with their accessory programs (analytics)--meaning they run certain scripts in their free alternate programs to aid certain services they profit from.
This "could" explain how costs are rising with no explanation. But, I also wouldn't doubt it if it's not their priority to allow me to see all of the necessary data for a given campaign, such as a few bids here and there.
Seems logical to me, or at least, I don't discredit those opinions. I'm just interested in all the avenue's I might not fully understand because certain things don't add up all the time. Opinions? Experiences?
Oh, and I have seen many recommendations around the web to switch to many different analytics programs, downing Google's in a way, but always assumed it was just another way of marketing a given software. It would kind of make sense to use products not affiliated with the same company you buy campaigns from. Any thoughts?
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