Does google favor popular ecommerce sites?

[Lathan]

Before I built my first niche site (info site), throughout my research I had read that it is good to stay away from product keywords (ex: fishing pole, guitar, skateboard etc) if they have ecommerce sites (walmart, bass pro shop, home depot) ranking on them because "google favors them and it is very hard to pass them in the search results page." But after reading this forum and learning a little bit about building ecommerce sites I am curious to learn more about it. Just wanted some insight from people who build ecommerce sites and whether or not there is any truth to what I read.
I was thinking maybe that since sites like walmart, home depot, etc aren't directly targeting my keyword and they sell such a variety of things, if I was to have an entire site on a very specific niche if I would have a decent chance against them. Thanks

 

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