I remember once reading the quote along the lines of 'the best way out of a difficulty is through it'. It definitely helped me a lot in the past.
Sometimes fear stops you doing the most natural thing to do, which combines your purpose, what you're good at, and what there's a demand for.
I love growing audiences and I've built over 15 million likes/followers/fans across platforms in the past 10 years, with the most success being on Facebook. I love Facebook because with almost 3 billion active users, you can reach and engage with almost any group of people - and for free or very cheaply if you do it well!
There are a few subscription 'solutions', such as scheduling software (which is counterproductive as Facebook priorities posts made through Facebook.com), apps that allow you to easily see best selling content, and apps that help you come up with engaging post ideas. There are also some people offering membership groups and paid courses.
I don't believe you need any paid tools as the ones offered by Facebook do the job and in the case of scheduling software, usually perform better, so those don't interest me. I know of one credible person teaching how to grow audiences, and of course there are a number of more affordable courses by people who don't have a lot of experience in the area.
I think I could add value by creating a course in-between the two. I I think a lot of the things offered by the credible person I mentioned increase the perceived value and allow them to charge a high price, add in upsells, etc. but a lot of small business owners and entrepreneur would rather get the information rather than paying extra for features they're not going to use.
In 2019 I didn't have the money or the confidence, in 2020 I didn't have the confidence, and lately I found myself telling myself 'but you've never taught before' or 'you're not an energetic extroverted marketer' to convince myself it was safest to not take action.
I'm now acknowledging that my fear just showed I have high standards and expect a lot of myself, which I can use to my advantage. I love helping people and I love growing audiences, which I also happen to be great at. I know it's like a 'thing' that marketing marketing is a common pursuit of... marketers, but if you are really good at what you do and have a unique offering it makes sense! I'm still pushing through the bad feelings but I'm mostly excited to help people achieve more, and I look forward to how I'm going to grow and all the new skills I'll learn too!
In the past couple of weeks I've created the bare-bones of my methods and knowledge (which is actually quite a lot as there's so many topics) and been reaching out to business owners and entrepreneurs in my audience to set up calls and find out more about them, their needs, and how I could help.
This brings me to the question I'm going to end on...
My audience is quite broad so I'm trying to talk to a spectrum of people to pick out similarities, shared issues and feelings, etc. but of the people I've messaged the two that have agreed so far are both at similar life stages - and it's the total opposite of mine. Plus, it's the #1 target audience for the competitor mentioned above. I'm having trouble getting a response from men, and from people under 40 generally. I don't want to be targeting the narrow/similar group of 'people who agreed to talk to me', the point of this is to target the audience generally more effectively, so I'm looking to have a range of conversations. How can I get more people to be interested in letting me pick their brain?! I expected people to jump on the idea of getting to talk all about themselves and their business
Sometimes fear stops you doing the most natural thing to do, which combines your purpose, what you're good at, and what there's a demand for.
I love growing audiences and I've built over 15 million likes/followers/fans across platforms in the past 10 years, with the most success being on Facebook. I love Facebook because with almost 3 billion active users, you can reach and engage with almost any group of people - and for free or very cheaply if you do it well!
There are a few subscription 'solutions', such as scheduling software (which is counterproductive as Facebook priorities posts made through Facebook.com), apps that allow you to easily see best selling content, and apps that help you come up with engaging post ideas. There are also some people offering membership groups and paid courses.
I don't believe you need any paid tools as the ones offered by Facebook do the job and in the case of scheduling software, usually perform better, so those don't interest me. I know of one credible person teaching how to grow audiences, and of course there are a number of more affordable courses by people who don't have a lot of experience in the area.
I think I could add value by creating a course in-between the two. I I think a lot of the things offered by the credible person I mentioned increase the perceived value and allow them to charge a high price, add in upsells, etc. but a lot of small business owners and entrepreneur would rather get the information rather than paying extra for features they're not going to use.
In 2019 I didn't have the money or the confidence, in 2020 I didn't have the confidence, and lately I found myself telling myself 'but you've never taught before' or 'you're not an energetic extroverted marketer' to convince myself it was safest to not take action.
I'm now acknowledging that my fear just showed I have high standards and expect a lot of myself, which I can use to my advantage. I love helping people and I love growing audiences, which I also happen to be great at. I know it's like a 'thing' that marketing marketing is a common pursuit of... marketers, but if you are really good at what you do and have a unique offering it makes sense! I'm still pushing through the bad feelings but I'm mostly excited to help people achieve more, and I look forward to how I'm going to grow and all the new skills I'll learn too!
In the past couple of weeks I've created the bare-bones of my methods and knowledge (which is actually quite a lot as there's so many topics) and been reaching out to business owners and entrepreneurs in my audience to set up calls and find out more about them, their needs, and how I could help.
This brings me to the question I'm going to end on...
My audience is quite broad so I'm trying to talk to a spectrum of people to pick out similarities, shared issues and feelings, etc. but of the people I've messaged the two that have agreed so far are both at similar life stages - and it's the total opposite of mine. Plus, it's the #1 target audience for the competitor mentioned above. I'm having trouble getting a response from men, and from people under 40 generally. I don't want to be targeting the narrow/similar group of 'people who agreed to talk to me', the point of this is to target the audience generally more effectively, so I'm looking to have a range of conversations. How can I get more people to be interested in letting me pick their brain?! I expected people to jump on the idea of getting to talk all about themselves and their business
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