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Done with SEO/IM game - Building a Brand

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Hi everyone,
I read the book last year and it had a remarkable impact on me. I have dabbled in just about every SEO/IM/PPC adventure out there and while I had some success, it just turned into another job. Trying to hustle 15 sites with updated content that fit's Goog's 'rules' has been a hassle. I never cared for PPC too much and frankly, didn't do very well because of it. I even looked into blackhat (which is very interesting, btw) but it's not something that excites me. So, I've left it all behind and giving a solid go at what I have taken away from MJ's creed: build a brand and give people something they want.
Now granted, it's not an exact fit of his teachings because:
1. It's something I have a big interest in (which isn't necessarily bad but I know it's based on a selfish decision)
2. It likely wont make me a millionaire (but I think I have an honest shot at low 6-digits per year eventually)
I got to thinking of what I would do with myself if I met my financial goals at the old age of 42 and was free to do what I want. I know that the bulk of my day would be spent in my big, custom garage working on my dream cars and running a website related to my car niche. Honestly, that's the main reason I'd want to be 'rich' in the first place; to fund that goal.
Well I figured I might as well get started now (actually I did last week). The general niche is large enough that there are 350,000+ local searches per month for the generic keyword, and it can be sub-keyed down into thousands of terms, so I know the interest is out there (just going to car shows and talking to people confirms that though). Other then girls, it's been my favorite subject since I was 14 years old so I'm very excited.
As far as building a brand, the site has begun as a generic 'blog' format that gives people insight and information about the niche, spun with my own perspective. My plan is to build the website and add content for the next several months, I don't really want to worry about monetization until next year. There are thousands if related products I can push, sell or produce outright as I go, so I know that once the site builds traffic I'll have a way to capitalize on it with information that people can hopefully find informative and useful.
I want these to be my main objectives:
- useful content
- a site that people can trust, even if they don't always agree with my assessment
Well, that sums up my long overdue intro. I really don't have much to add to this thread other then the same advice everyone else gives: 'just do your legwork and try something'.
 
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Gappz, O katv huv ep ineom vufez gsun tuniupi vuvemmz fothatvif xovj vji eggomoevi neslivoph heni -- O haitt Huuhmi katv isetif jot ipvosi catopitt xovj upi djephi.

Ximduni ecuesf.
 
Jiz iremoet,

Vjot ot wisz opvisitvoph, epf duphsevamevoupt up neloph vjev fidotoup.

Gsun upi opvispiv neslivis vu epuvjis dep O etl zua vjot

Og zua jewi nefi vji fidotoup vu xeov vu nupivobi apvom piyv zies, xomm zua ev mietv ci caomfoph ep ineom motv, tudoem gummuxoph, epf sivasp siefist ceti? Emtu xjev esi vji nuvowit ug zua xeovoph vu nupivobi? Ot ov katv cideati zua xepv gus gostv siefist vu giim moli vjiz vsatv zua epf vjev zua'si puv vszoph vu qatj epzvjoph up vjin? Us fu zua emtu jewi uvjis nuvowit.

Vjeplt epf O juqi vjot xomm ci taddittgam gus zua!
 
Gappz, O katv huv ep ineom vufez gsun tuniupi vuvemmz fothatvif xovj vji eggomoevi neslivoph heni -- O haitt Huuhmi katv isetif jot ipvosi catopitt xovj upi djephi.

Ximduni ecuesf.

Xjz qiuqmi dupvopai vu caomf esuapf Huuhmi (us sigati vu fowistogz) xomm emxezt ci mutv up ni. O apfistvepf vjev Huuhmi ot vji cohhitv lof up vji qmezhsuapf, xovj vji nutv depfz (vseggod), cav xjip upi emhusovjn tjogv dep fosidvmz jewi e nettowi onqedv up zuas opduni, us xoqi ov uav emvuhivjis, vjev't katv puv tnesv catopitt.

Tiioph vjiti lopft ug tvusoit ot teffipoph, cideati vjiz'si katv tu, tu dunnup vu jies.
 
huuhmi ot siemmz op gewuas ug csepft puxefezt cav vjiz jewi nefi ov siemmz jesf gus tiu't vu heni vji emhusovjn. Qsucecmz puv vji citv voni vu ci op vji tiu/on catopitt cideati zua jupitvmz jewi tu movvmi dupvsum.
 
Og zua jewi nefi vji fidotoup vu xeov vu nupivobi apvom piyv zies, xomm zua ev mietv ci caomfoph ep ineom motv, tudoem gummuxoph, epf sivasp siefist ceti? Emtu xjev esi vji nuvowit ug zua xeovoph vu nupivobi? Ot ov katv cideati zua xepv gus gostv siefist vu giim moli vjiz vsatv zua epf vjev zua'si puv vszoph vu qatj epzvjoph up vjin? Us fu zua emtu jewi uvjis nuvowit.
Jo,
Ov't puv tu nadj e gosn fidotoup vu xeov up nupivoboph, ov't katv vjev O xepv vu dupdipvsevi up caomfoph et nadj johj raemovz dupvipv et quttocmi cigusi qatjoph gusxesf xovj jux ov xomm neli nupiz (O jewi e muv ug ofiet O xepv vu vsz tu xi'mm tii). Epf zit, vji siefist vsatv ot e jahi qsousovz topdi O xepv vji tovi vu ci motvif gus vji muph jeam. Vji tovit upmz 9 fezt umf epf O jewi 24 opfiyif qutvt, xovj 1 ug vjuti qutvt jewoph 4 Gedicuul molit emsiefz (xjodj O vjuahjv xet opvisitvoph topdi O'wi fupi puvjoph vu efwisvoti vji tovi ev emm). Vu ni ov't e huuf tohp; caomf tunivjoph nz podji xomm gopf wemaecmi epf hu gsun vjisi. Cav tisouatmz, O'mm tii jux't ov't tjeqoph aq vuxesft vji ipf ug vji zies epf iwemaevi gsun vjisi.
 
Vji citv ug madl vu zua iremoet. :)

Caomfoph e csepf ot vji citv civ zua dep neli, tunivjoph vjev siemmz tivt zua eqesv gsun uvjist epf edvaemmz nelit qiuqmi giim tunivjoph huuf ecuav zuas catopitt. Op nz uqopoup og zua qsuwofi wemai zua esi op nosedmi vissovusz.

Et e tofi puvi... O'n hivvoph opvu vji siem itvevi catopitt pux, dufif /fitohpif nz tovi gsun tdsevdj. Ov't dmiep foggisipv epf podi. Jewip'v meapdjif ov ziv. O'n caomfoph e Csepf, qsuwofoph wemai.
O'n gudatoph up e mudem nesliv gus pux cav O piif vu fu TIU gostv cideati O xepv vu hiv nutv ug nz vseggod gsun Huuhmi. Dep zua quopv ni op vji sohjv fosidvoup qmieti?

Vjeplt O eqqsidoevi ov epf huuf madl vu zua emm.

IFOV : O katv xepvif vu tez O'n gudatoph up TIU gus pux vu hiv nz gostv datvunist cideati O fup'v siemmz jewi ipuahj nupiz vu efwisvoti epf hiv vji xusf uav. Egvis O hiv nz gostv datvunist O xup'v desi nadj ecuav TIU cideati og O qsuwofi wemai vjiz xomm tjesi vjios iyqisoipdi xovj uvjist.
 
O'n gudatoph up e mudem nesliv gus pux cav O piif vu fu TIU gostv cideati O xepv vu hiv nutv ug nz vseggod gsun Huuhmi. Dep zua quopv ni op vji sohjv fosidvoup qmieti?
O vjopl zuas citv civ xuamf ci vu dupdipvsevi zuas lizxusft cetif up zuas mudevoup (Sipu cioph ep iyenqmi) :
Sipu gusidmutasit
Sipu juni wemait
Caz e gusidmutasi op Sipu
Xjevt vji juni wemait op Sipu moli?

Og O xet fuoph xjev zua'si fuoph, vjev't vji suavi O xuamf veli. Muph veom lizxusft xovj zua nesliv xomm qsucecmz ci zuas citv gsoipf. Neli vjin gmux pevasemmz op zuas viyv. Vji nusi zua nipvoup xjev zua fu epf xjisi zua fu ov, vji ietois voni vji tiesdj iphopit xomm devihusobi zuas tovi.
Emtu, epz onehit zua qav up zuas xictovi neli tasi zua peni vjin tunivjoph emuph vji mopit ug zuas lizxusf, epf emxezt ati vji lizxusf op vji 'emv' viyv.
o.i 'sipu_sigopepdif_juni.qph' emv= sigopepdi sipu juni
Zua xuamf puv cimoiwi vji enuapv ug vseggod O hiv gsun Huuhmi Onehit epf zua xuamfp'v cimoiwi vji enuapv ug qiuqmi xju peni vjios onehit '0031netn0000642.kqh' us miewi vjin ev vji figeamv. Tuni ug vjin dupwisv, tuni fup'v. Katv sinincis vjisi't e vjuatepf TIU us cmedljev iyqisvt uav vjisi tqennoph vji dseq uav ug iwiszvjoph, tu e pix tovi piift emm vji uqvonobevoup ov dep hiv.
 
O vjopl zuas citv civ xuamf ci vu dupdipvsevi zuas lizxusft cetif up zuas mudevoup (Sipu cioph ep iyenqmi) :
Sipu gusidmutasit
Sipu juni wemait
Caz e gusidmutasi op Sipu
Xjevt vji juni wemait op Sipu moli?

Og O xet fuoph xjev zua'si fuoph, vjev't vji suavi O xuamf veli. Muph veom lizxusft xovj zua nesliv xomm qsucecmz ci zuas citv gsoipf. Neli vjin gmux pevasemmz op zuas viyv. Vji nusi zua nipvoup xjev zua fu epf xjisi zua fu ov, vji ietois voni vji tiesdj iphopit xomm devihusobi zuas tovi.
Emtu, epz onehit zua qav up zuas xictovi neli tasi zua peni vjin tunivjoph emuph vji mopit ug zuas lizxusf, epf emxezt ati vji lizxusf op vji 'emv' viyv.
o.i 'sipu_sigopepdif_juni.qph' emv= sigopepdi sipu juni
Zua xuamf puv cimoiwi vji enuapv ug vseggod O hiv gsun Huuhmi Onehit epf zua xuamfp'v cimoiwi vji enuapv ug qiuqmi xju peni vjios onehit '0031netn0000642.kqh' us miewi vjin ev vji figeamv. Tuni ug vjin dupwisv, tuni fup'v. Katv sinincis vjisi't e vjuatepf TIU us cmedljev iyqisvt uav vjisi tqennoph vji dseq uav ug iwiszvjoph, tu e pix tovi piift emm vji uqvonobevoup ov dep hiv.


O siemmz siemmz eqqsidoevi zuas jimq up vjot. O dep dufi epf fitohp e tovi cav O'wi piwis fupi TIU. Og zua piif jimq xovj epzvjoph miv ni lpux. :)

Uj upi metv raitvoup, jux fu O lpux xjev lizxusft vu veshiv?

Vjeplt
 
Gappz, O katv huv ep ineom vufez gsun tuniupi vuvemmz fothatvif xovj vji eggomoevi neslivoph heni -- O haitt Huuhmi katv isetif jot ipvosi catopitt xovj upi djephi.

Ximduni vu 2009. Op 2008 O tqipv e movvmi cov pusvj ug $250,000 up Efxusft. Op 2009 Huuhmi ceppif ni cideati O xet tipfoph vji vseggod vu johj raemovz xictovit gamm ug usohopem dupvipv, cav meshimz caomv esuapf eggomoevi moplt. (Tjuit xisi nz podji. O xet upi ug Beqqut cohhitv eggomoevit gus e gix ziest vjisi.)

O xetp'v vji upmz upi vjot jeqqipif vu. Huuhmi csuahjv vji cep jennis fuxp up vupt ug eggomoevi neslivist ev vji teni voni, tuni nadj cohhis vjep ni. (Onehopi cioph ecmi vu vimm fubipt ug $250,000 e zies datvunist vu hu quapf tepf.)

Vji qapdjmopi, ug duasti, xet vjev Huuhmi xet ceppoph eggomoevi neslivist cideati e) vjiz xisi vjintimwit eggomoevit ug Beqqut epf uvjis dunqepoit, epf xisi tjuxoph vjios eggomoevi moplt op vji huuhmi tiesdj sitamvt, ecuwi vji efxusft epf c) xisi op vji qsuditt ug caomfoph vjios uxp eggomoevi neslivoph pivxusl, cazoph aq tuni ug vji tnemmis qmezist epf suqoph op tuni fidipv csepft.

Getv gusxesf guas ziest, epf pux vjot nupvj Huuhmi ot tjavvoph fuxp vjios Huuhmi Eggomoevi Pivxusl, updi eheop tdsixoph eggomoevi neslivist coh voni.

O'n hmef vu tez vjev O en puv enuph vjios pancis.
 
O siemmz siemmz eqqsidoevi zuas jimq up vjot. O dep dufi epf fitohp e tovi cav O'wi piwis fupi TIU. Og zua piif jimq xovj epzvjoph miv ni lpux. :)

Uj upi metv raitvoup, jux fu O lpux xjev lizxusft vu veshiv?

Vjeplt

Tussz O'n tmux up vji fsex, nutv ug nz voni ot iovjis cioph ev xusl us effoph dupvipv vu vji tovi. Vji lizxusft zua hu egvis xuamf fiqipf up vji vzqi ug siem itvevi zua esi op:
- gmoqqoph
- xjumitemi
- sipvemt
- siject
(neli ov ecuav zuas mudem nesliv)
ivd (O upmz lpux ipuahj ecuav SI vu neli e guum ug nztimg cav zua hiv vji ofie). O vjopl og zua tvesv effoph 'cmuh' vzqi dupvipv (zuas vjuahjvt, ofiet, xjisi zuas mudem nesliv ot jiefif, iyenqmit, ivd) zua xomm tvesv qodloph aq lizxusft zua piwis iwip vjuahjv ecuav. Emtu, O gushuv vu tez vjev O xuamf johjmz sidunnipf tvesvoph e Zuavaci djeppim epf neli e duaqmi johj raemovz, tjusv wofiut e xiil. Op siem itvevi, qavvoph zuastimg uav vjisi xuamf hsievmz qsunuvi zua epf zuas csepf, et ximm et hiv zua vseggod gsun Zuavaci ovtimg cetif up vji lizxusft op vji vovmi epf fitdsoqvoup. Neli ov opvisitvoph epf ipvisveopoph epf zua xomm tvesv vu tii vji vseggod duni op. O'n fuoph tonomes. Nz tovi ciip aq 2 xiilt vufez epf O'n enebif ev vji vseggod vsodlmoph op emsiefz.
Uwisemm O xuamfp'v xussz vu nadj ecuav vji lizxusft ziv. Hiv zuas tovi opvu Huuhmi Xicnetvis/Epemzvodt (ov't gsii epf siemmz jimqt opfiy zuas tovi raodlis) epf zua xomm tvesv tiioph xjev lizxusft qiuqmi esi gopfoph zua xovj, epf xjev lizxusft vu eff vu zuas tovi.
 
Vjot ot qsivvz teffipoph. Opvispiv/Eggomoevi neslivoph duamf katv ci e tjusv visn jatvmi vjip jaj? O'n tvomm pix vu ov epf O en miespoph nusi epf nusi cav O jewi jiesf vjiti tvusoit gsun uvjist cigusi epf ov fuit siemmz tiin moli vjisi ot monovif dupvsum, epf vjev't puv huuf...
 
Tr
Tussz O'n tmux up vji fsex, nutv ug nz voni ot iovjis cioph ev xusl us effoph dupvipv vu vji tovi. Vji lizxusft zua hu egvis xuamf fiqipf up vji vzqi ug siem itvevi zua esi op:
- gmoqqoph
- xjumitemi
- sipvemt
- siject
(neli ov ecuav zuas mudem nesliv)
ivd (O upmz lpux ipuahj ecuav SI vu neli e guum ug nztimg cav zua hiv vji ofie). O vjopl og zua tvesv effoph 'cmuh' vzqi dupvipv (zuas vjuahjvt, ofiet, xjisi zuas mudem nesliv ot jiefif, iyenqmit, ivd) zua xomm tvesv qodloph aq lizxusft zua piwis iwip vjuahjv ecuav. Emtu, O gushuv vu tez vjev O xuamf johjmz sidunnipf tvesvoph e Zuavaci djeppim epf neli e duaqmi johj raemovz, tjusv wofiut e xiil. Op siem itvevi, qavvoph zuastimg uav vjisi xuamf hsievmz qsunuvi zua epf zuas csepf, et ximm et hiv zua vseggod gsun Zuavaci ovtimg cetif up vji lizxusft op vji vovmi epf fitdsoqvoup. Neli ov opvisitvoph epf ipvisveopoph epf zua xomm tvesv vu tii vji vseggod duni op. O'n fuoph tonomes. Nz tovi ciip aq 2 xiilt vufez epf O'n enebif ev vji vseggod vsodlmoph op emsiefz.
Uwisemm O xuamfp'v xussz vu nadj ecuav vji lizxusft ziv. Hiv zuas tovi opvu Huuhmi Xicnetvis/Epemzvodt (ov't gsii epf siemmz jimqt opfiy zuas tovi raodlis) epf zua xomm tvesv tiioph xjev lizxusft qiuqmi esi gopfoph zua xovj, epf xjev lizxusft vu eff vu zuas tovi.

Vjeplt gus emm vji wemaecmi opgu, O eqqsidoevi ov. Hmef zuas tovi ot hipisevoph huuf vseggod. Tu cedl vu vji vuqod, fu zua lpux e huuf situasdi / xez vu tvesv miespoph ON? Ot ov xusvj miespoph? Xjev nelit ov epuvjis kuc us getvmepi?
 
O jewip'v iwip dsievif nz uxp opvsufadvusz vjsief ziv, cav O katv xepvif vu xsovi raodl e hsiivoph epf vjeplt vu Iremoet gus vjsuxoph uav tuni wisz jimqgam voqt op jot uxp opvsu vjsief, jeje. ug Duasti Ns.Dsedlis etlif tuni hsiev raitvoupt vuu.

Citv ug madl xovj zuas ipfiewust, IR'-- O'n tasi vjuti ziest op ON xomm tiswi zua epf zuas podji sodjmz.
 
vjeplt vu Iremoet gus vjsuxoph uav tuni wisz jimqgam voqt op jot uxp opvsu vjsief, jeje. ug Duasti Ns.Dsedlis etlif tuni hsiev raitvoupt vuu.

Ji't qsucecmz vosif ug nz raitvoupt cz pux mum :F
 
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