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I was reading a post from @Xeon and it said something about the 1 Page Marketing plan saying that at the start of a business, you shouldnt focus on branding and building a brand image, but more on CPA, sales, CPM etc.
I've gotta say, I am conflicted now. It does seem right because at the start companies dont have much money to splurge on branding but should focus on sales and figuring out how/if stuff works. But what if not focusing on branding early is detrimental to long term success.
I think the first is the answer but I wanted to ask you guys since there are a lot of marketers here 100x more skilled than me.
(If this has already been talked about, I couldnt find it)
I've gotta say, I am conflicted now. It does seem right because at the start companies dont have much money to splurge on branding but should focus on sales and figuring out how/if stuff works. But what if not focusing on branding early is detrimental to long term success.
I think the first is the answer but I wanted to ask you guys since there are a lot of marketers here 100x more skilled than me.
(If this has already been talked about, I couldnt find it)
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