Ecom / product business metrics

[B_Mac]

I have an opportunity to get some local entrepreneurs and a university involved in my business. Specifically, we are focusing on social media, branding, and marketing. I wanted to see if others have metrics they use to track these or any other area.

I know there are some fairly common metrics, such as CTR, bounce rate, and such, but outside of that, what do you measure?

I'll give an example. I have an idea of my target market, but I'd like to be sure and narrow it down to 3-5 "groups" by Age, Sex, Location, Income, preferred platform to make a buying decision (FB, IG, Youtube), and preferred platform to execute that decision (Amazon, ecom site, brick & mortar).

The question then becomes, what tactic do I use to get the answer.

 

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[MitchM]

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