Ok I've been planning this challenge for the last 3 weeks and I'm finally doing it. @Fox pointed me in the right direction with a course on Youtube SEO and now I'm taking the dive.
Here's a summary of it before I get into the details:
It's a content creation challenge for myself where I am making 120 videos in 120 days that provide insane value to my audience. I'm not pitching some $3997 course with an automated webinar funnel, this is real value and people can take it and go execute everything with all the learnings I provide.
Why am I doing this?
To challenge my self-limiting beliefs and to build a personal brand with longevity.
I have never been a content creator. I've always had this self-limiting belief that I'm the guy behind the scenes that helps other people become successful and I just collect the income while I do this. I don't write blogs. I don't make videos. I always thought it would take too much time and I'm better off chasing short-term deals than investing in something that might pay off in 6-12+ months.
I also never wanted to be associated with the shady people in my niche. There's a lot of fake gurus showing off lambos, fat stacks and convincing poor sheep to spend $2k on terrible courses filled with hot air. Many doctor their screenshots and convince young-hopefuls to part with large sums of cash in the hopes of achieving the same results in unreasonable spaces of time.
People are now waking up to the Fake Gurus and are looking for some answers. They're looking for real advice that actually helps. I'm going to give the people what they want and I'm not going to charge a cent for it.
What are the videos about?
Ecommerce marketing with everything you need to build your store. Just value, value, value. Content that people pay hundreds or thousands of dollars for but I'm giving it away all for free. Want to know how to set up all your email marketing flows in Klaviyo? I'll have my youtube playlist with the strategy, templates and a walkthrough of exactly how to set them up. Want to know how to set up profitable and scalable Google Shopping campaigns? It's all right there, in the Google Shopping playlist on my channel.
Why would I do this for free and not sell a course?
The more people I help, the more potential people that need my main business.
I'm helping beginners grow into competent Ecom store owners. If I'm the guy that's provided an insane level of value while they were learning the ropes then who's going to stand out when they need to free up their time and hand off their media buying in 1-3 years?
So, it's not 100% selfless here. Nothing is. But I have a different angle to many of the fake gurus because I'm not trying to make cash from courses on the front-end. It's a long-term game for me to build a brand that helps people so much that they'll come back (or tell people about my stuff) when they actually need my help. We love @Andy Black here in the FTF. He provides insane value and when those people have a friend that needs help on their Adwords, who do they recommend? Andy has put in the hard work, provided value and people trust him for that. I'm sure he enjoys it too, which is something I'm starting to do with this channel!
What authority do I have to teach this stuff?
I've grown several 7 figure stores. I helped my first client get their store online back in 2013. I used to manage some local markets in Sydney, Australia and I got tight with the store-holders. I learned their fears, frustrations, needs and wants. I helped my first store-holder get their clothing store online (onto Woocommerce) and designed and built everything myself (even borrowed my friends camera and took all the product photos!). Since then, I've been helping more business owners with their digital marketing and it's only in the last 3 years that I've honed in on Ecommerce and building a team that's really good at helping them scale. We've helped several stores scale to mid to high 7 figures with our marketing work and recently purchased and started growing our own store. I'm documenting the whole process on my channel as well. I was going to just document it here in the INSIDERS section but after thinking about this challenge I want to add it in here and provide the strategy to people watching my channel.
Why 120 days?
Doing it daily because I'll learn fast and fail faster. My first videos are going to suck. I'm still working out the camera, lighting, audio setup. As well as getting the script and editing process perfected. I think the first 30-100 videos are going to suck bad and I'd rather learn quickly at the start and get comfortable in front of the camera.
I've also been studying other channels and it looks like that right around the 100 video mark, channels really start to get some traction with Youtube's algorithm. That is, with my educational niche and targeting longer-tail keywords. Some channels can do well with a few videos but often they're focused on entertainment with higher production value. Miles Beckler (another Youtuber) started the same challenge a few years ago and he reported his results every month.
As part of my research, I graphed out his performance compared to the number of videos he made. Check out these graphs:
While he was posting daily and regularly for the first 120 days, his subscribers (and views were similar) shot off after 4-5 months. They increased exponentially regardless of his video output. He actually slowed down his video making output after the first 4 months and has seen an exponential increase in subscribers since. Now sitting at 134k subscribers. This guy is living proof. He's talked about this challenge a lot and inspired others to do the same.
Won't this take a lot of time?
Yep, but time is something I have in plentiful supply right now. My agency business is largely systemised and my team do everything. I just check in once per day. My ecom store is managed by my team so I'm just checking in on it daily. I'm also in lock down so otherwise I'm just twiddling my thumbs. Why not make the most of these months and build a foundation that could last for years?
My first video?
Here it is
I'll be updating my progress here regularly as I execute. If you have any questions or advice, please have at it!
Here's a summary of it before I get into the details:
- Post a piece of content every single day for 120 days (in my case a Youtube video)
- Help as many people as much as possible and don't hold back on the value
- Answer every single comment/question
- Systemize this as much as possible so my team take care of everything and I just need to finish the scripts and hit record on my camera
It's a content creation challenge for myself where I am making 120 videos in 120 days that provide insane value to my audience. I'm not pitching some $3997 course with an automated webinar funnel, this is real value and people can take it and go execute everything with all the learnings I provide.
Why am I doing this?
To challenge my self-limiting beliefs and to build a personal brand with longevity.
I have never been a content creator. I've always had this self-limiting belief that I'm the guy behind the scenes that helps other people become successful and I just collect the income while I do this. I don't write blogs. I don't make videos. I always thought it would take too much time and I'm better off chasing short-term deals than investing in something that might pay off in 6-12+ months.
I also never wanted to be associated with the shady people in my niche. There's a lot of fake gurus showing off lambos, fat stacks and convincing poor sheep to spend $2k on terrible courses filled with hot air. Many doctor their screenshots and convince young-hopefuls to part with large sums of cash in the hopes of achieving the same results in unreasonable spaces of time.
People are now waking up to the Fake Gurus and are looking for some answers. They're looking for real advice that actually helps. I'm going to give the people what they want and I'm not going to charge a cent for it.
What are the videos about?
Ecommerce marketing with everything you need to build your store. Just value, value, value. Content that people pay hundreds or thousands of dollars for but I'm giving it away all for free. Want to know how to set up all your email marketing flows in Klaviyo? I'll have my youtube playlist with the strategy, templates and a walkthrough of exactly how to set them up. Want to know how to set up profitable and scalable Google Shopping campaigns? It's all right there, in the Google Shopping playlist on my channel.
Why would I do this for free and not sell a course?
The more people I help, the more potential people that need my main business.
I'm helping beginners grow into competent Ecom store owners. If I'm the guy that's provided an insane level of value while they were learning the ropes then who's going to stand out when they need to free up their time and hand off their media buying in 1-3 years?
So, it's not 100% selfless here. Nothing is. But I have a different angle to many of the fake gurus because I'm not trying to make cash from courses on the front-end. It's a long-term game for me to build a brand that helps people so much that they'll come back (or tell people about my stuff) when they actually need my help. We love @Andy Black here in the FTF. He provides insane value and when those people have a friend that needs help on their Adwords, who do they recommend? Andy has put in the hard work, provided value and people trust him for that. I'm sure he enjoys it too, which is something I'm starting to do with this channel!
What authority do I have to teach this stuff?
I've grown several 7 figure stores. I helped my first client get their store online back in 2013. I used to manage some local markets in Sydney, Australia and I got tight with the store-holders. I learned their fears, frustrations, needs and wants. I helped my first store-holder get their clothing store online (onto Woocommerce) and designed and built everything myself (even borrowed my friends camera and took all the product photos!). Since then, I've been helping more business owners with their digital marketing and it's only in the last 3 years that I've honed in on Ecommerce and building a team that's really good at helping them scale. We've helped several stores scale to mid to high 7 figures with our marketing work and recently purchased and started growing our own store. I'm documenting the whole process on my channel as well. I was going to just document it here in the INSIDERS section but after thinking about this challenge I want to add it in here and provide the strategy to people watching my channel.
Why 120 days?
Doing it daily because I'll learn fast and fail faster. My first videos are going to suck. I'm still working out the camera, lighting, audio setup. As well as getting the script and editing process perfected. I think the first 30-100 videos are going to suck bad and I'd rather learn quickly at the start and get comfortable in front of the camera.
I've also been studying other channels and it looks like that right around the 100 video mark, channels really start to get some traction with Youtube's algorithm. That is, with my educational niche and targeting longer-tail keywords. Some channels can do well with a few videos but often they're focused on entertainment with higher production value. Miles Beckler (another Youtuber) started the same challenge a few years ago and he reported his results every month.
As part of my research, I graphed out his performance compared to the number of videos he made. Check out these graphs:
While he was posting daily and regularly for the first 120 days, his subscribers (and views were similar) shot off after 4-5 months. They increased exponentially regardless of his video output. He actually slowed down his video making output after the first 4 months and has seen an exponential increase in subscribers since. Now sitting at 134k subscribers. This guy is living proof. He's talked about this challenge a lot and inspired others to do the same.
Won't this take a lot of time?
Yep, but time is something I have in plentiful supply right now. My agency business is largely systemised and my team do everything. I just check in once per day. My ecom store is managed by my team so I'm just checking in on it daily. I'm also in lock down so otherwise I'm just twiddling my thumbs. Why not make the most of these months and build a foundation that could last for years?
My first video?
Here it is
I'll be updating my progress here regularly as I execute. If you have any questions or advice, please have at it!
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