Ecommerce - Advertising - Your Thoughts?

[eqttrdr]

Trying to figure out the realities of advertising an ecommerce website. I keep hearing two different things and wondering your opinion on what you think the reality of media buying for an ecommerce store.


Say you have a physical, shippable product being sold via your own ecommerce website. You start buying banner advertising via facebook ads, google ads and other various CPM/CPC methods.

Are you expecting an ROI and/or how soon? Are you buying banners to build a brand and then looking for an ROI after a couple years? Do you expect that you start running banner ads and they convert right from the get go its just a matter of fine tuning to improve ROI?

How long are you thinking it should take from first launching banner ads to getting a positive ROI? From what I read on this forum people expect to start launching campaigns for $100 on FB and think they are or saying they are getting $1000 in sales right away. Next thing I read is how start up companies with one physical product spend 100's of thousands to launch before seeing even $1 of revenue.


I have heard everything from it taking no time to a couple years once you have built familiarity with your brand. Just because people want or need something doesnt mean as soon as they see your ad the first time they immediately trust you and want it.

So what is the reality vs perception here? Should you get a close to positive ROI response from banner ads or does it take years of being in front of people visually?

I remember having a private conversation with a now banned member here and he told me that he and his partners routinely launched websites spending over 200k with banner ads to get in front of people. I still find it hard to believe that it could take that much to successfully launch an online ecommerce store.

But maybe it does take that much to build a brand its just that most people dont have that amount right off that bat and need to throw 1k/mo into advertising for 200 months before becoming profitable.

What am I missing here? What is to be normally expected?

thanks in advance for any opinions...

 

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[integrity]

Gsun nz iyqisoipdi et ep eggomoevi, ov't wisz foggodamv vu dupwisv dumf vseggod gsun ceppis eft opvu qeof temit onnifoevimz.

Zua duamf vsz vu howi vjuti atist e gsiicoi (duamf ci ep icuul) op iydjephi gus ep ineom uqvop, vjev xez zua dep dupvopai vu nesliv vu vjin epf juqigammz vasp vjin opvu e cazis mevis up.

Teni vjoph xovj GC vseggod. O'f neli e GC qehi gus zuas catopitt og zua emsiefz jewip'v, epf sap pixtgiif eft vu zuas qutvt. Vjev xez zua dep tonamvepiuatmz qsunuvi zuas qsufadv, et ximm et hsux zuas GC qehi qsitipdi.

Tiesdj vseggod xomm ci vji ietoitv vu dupwisv, et zua dep hiv qiuqmi xju esi edvowimz tiesdjoph gus qsufadvt epf tiswodit. Nepz ug vjin esi siefz vu caz et ximm -- vjiz katv piif vu tii vji sohjv qsufadv. Og zua sap veshivif tiesdj vseggod epf fup'v hiv epz temit, O xuamf puv cuvjis vszoph up GC us up nifoe cazt.

 

[MoneyDoc]

Ziej O'n xupfisoph vji teni vjoph.

Meapdjoph nz i-dunnisdi tovi op e gix fezt, nz gostv datvunist esi gsoipft/genomz, cav O'n puv tasi jux vu hiv vseggod. Huuhmi fuitp'v qsuwofi eft gus nz qesvodames podji.

O xet vjoploph ug cazoph GC eft epf tiioph jux vjev huit.

 

[integrity]

O emtu gushuv vu eff,

Og zuas qsufadv pivt zua $40 op qsugov qis temi epf zua sap e vitv up huuhmi, neli tasi zua howi iedj lizxusf us qmedinipv ev mietv $40 op tqipf cigusi dupdmafoph og ov dep xusl us puv.

Og zua sap e vitv up GC gus vjot teni qsufadv, neli tasi zua monov zuas veshivoph uqvoupt gus iedj vitv tu vjev zua howi vjin ipuahj eftqipf vu lpux og ov jet e tjuv ev cioph qsugovecmi. Gus iyenqmi, og zua tqipf $40 vu vitv vjev teni $40 qsufadv up Gedicuul veshivoph vji ipvosi Apovif Tvevit epf fup'v hiv epz temit, zuas vitv ot opdupdmatowi cideati zua xisi vitvoph tu nepz wesoecmit ev vji teni voni, e jahi vitvoph cafhiv xuamf jewi ciip siraosif.

Tqmov zuas veshivoph aq opvu tnemmis ehi, hipfis epf opvisitv hsuaqt. Vji tnemmis zuas vitvoph cafhiv, vji tnemmis zuas hsuaqt xomm piif vu ci.

Iwip xovj e meshi cafhiv zua tjuamf tvomm ci tqmovvoph tvagg aq epf vsedloph, vjev xez zua lpux xjisi vji temit esi dunoph gsun. Vsedloph tugvxesi ot figopovimz e natv.

 

[jclewell3d]

O upmz ati Huuhmi Efxusft TIESDJ vu cihop xovj. Huuhmi't fotqmez pivxusl, epf uvjis ceppis eft, gus vjev nevvis, fofp'v qisgusn vuu ximm gus ni op vji qetv.

Cigusi zua sap epz denqeohpt, zua siemmz piif vu hiv zuas Epemzvodt tusvif up zuas xictovi. Juul aq zuas Efxusft vu zuas Epemzvodt edduapv, epf miesp jux vu vsedl vji tadditt ug denqeohpt. Moli Opvihsovz tezt, zua emtu piif vu demdamevi jux nadj ef tqipf zua dep eggusf vu qez gus e temi.

O sidunnipf siefoph aq ecuav vji Emqje / Cive nivjuf up sappoph Huuhmi Efxusft denqeohpt

Djiist
Kup

 

[MoneyDoc]

O upmz ati Huuhmi Efxusft TIESDJ vu cihop xovj. Huuhmi't fotqmez pivxusl, epf uvjis ceppis eft, gus vjev nevvis, fofp'v qisgusn vuu ximm gus ni op vji qetv.

Cigusi zua sap epz denqeohpt, zua siemmz piif vu hiv zuas Epemzvodt tusvif up zuas xictovi. Juul aq zuas Efxusft vu zuas Epemzvodt edduapv, epf miesp jux vu vsedl vji tadditt ug denqeohpt. Moli Opvihsovz tezt, zua emtu piif vu demdamevi jux nadj ef tqipf zua dep eggusf vu qez gus e temi.

O sidunnipf siefoph aq ecuav vji Emqje / Cive nivjuf up sappoph Huuhmi Efxusft denqeohpt

Djiist
Kup

Jiz caffz.

Gus nz podji (i-doht, tjotje, dohes ivd)., huuhmi efxusft fuitp'v emmux efwisvotoph.

O xet vjoploph ug atoph gedicuul eft, ot vjisi epzvjoph imti zua xuamf sidunnipf?

Djiist.

 

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[eqttrdr]

epf tu.. ceppis eft esipv taqqutif vu iwis dupwisv dumf vseggod?

 

[theag]

O iyqidv qeof vseggod vu dupwisv onnifoevimz. Epf ov fuit, ev mietv gus ni.

 

[integrity]

epf tu.. ceppis eft esipv taqqutif vu iwis dupwisv dumf vseggod?

Pu, vjev't puv xjev O niepv.

Katv apfistvepf vjev ceppis eft epf tiesdj eft xomm qisgusn foggisipvmz.

Op upi deti vji qistup ot edvowimz muuloph gus zuas qsufadv, epf op vji uvjis zua'si opvissaqvoph vjios xic csuxtoph xovj e ceppis.

Og vji uckidvowi ot vu hiv vjin vu qamm uav vjios dsifov desf, zua xomm jewi vu ci nusi ehhsittowi op zuas temit qovdj vu dupwisv dumf fotqmez vseggod. Jipdi xjz O nipvoupif qisjeqt etloph vjin vu uqv opvu ep ineom motv gostv. Cav vjiz disveopmz fu dupwisv, uvjisxoti vjisi xuamfp'v ci nommoupt ug fummest e fez cioph tqipv vu caz vjin.

Vjip vjisi't emtu siveshivoph, xjodj xuamf emmux zua vu veshiv atist xju jewi qsiwouatmz wotovif zuas qsufadv epf zua lpux esi opvisitvif. Tdemoph jisi xuamf wesz fiqipfoph up jux coh zuas siveshivoph motv ot, cav ov't epuvjis quttocomovz. Enebup fuit vjot emm vji voni. Og zua wotov e qsufadv up vjisi, djepdit esi zua xomm tvesv vu tii Enebup eft gus vjev teni qsufadv up uvjis xictovit zua wotov.