Ecommerce Or Adwords Management?

[RockyRambo]

Hey everyone,

Hope you're having a great day - I've just been researching eCommerce dropshiping (using local dropshippers, not aliexpress, for faster shipping and presentable packaging) for about a month now and am about ready to pull the trigger and get into it, however there's one niggling thought on the back of my mind i can't shake, so would appreciate any advice, discussions or opinions to help me clarify my thoughts, as these things can always look clearer from another point of view.

GOAL: Essentially my long term goal is to own a location independent business that i can run and manage anywhere in the world that has internet. This has been my goal for a long time now.

PROCESS: Ecommerce using dropshiping seems like a good fit here as it fulfills 5/5 criteria of CENTS and can be done remotely, however from what i've read it will probably take a while to see success as SEO, and also building up an email list will take time. I don't mind this but understand that the longer it takes to see success the chances of success decrease due to the emotional uncertainty and the way our minds work.

So the niggling thought on the back of my mind has been the idea to focus on a different model instead - namely Adwords account management for clients, as I recently worked at an online agency for 12 months as an Adwords specialist and became quite proficient at it.

My concern is that this business model only fulfills 3/5 criteria of CENTS (i believe time and scale don't qualify unless i was to train up a team, which i guess could be an option in the long run) and that a significant part of it will be to get on phone calls with future and current clients which doesn't really fit in with my goal of working remotely as i would need to available business hours in my home country.

Here are my summarized thoughts on my situation.

THOUGHTS:
ECOMMERCE DROPSHIPPING
Pros
- Fulfills 5/5 of the CENTS criteria
- No need to speak to customers on the phone
- No time or location constraints, can work completely remotely.
- Potential to scale big.
- Build momentum over time - larger email list, stronger SEO profile, heavily optimized Adwords & Faceook ads.
Cons
- Much more complicated to setup and manage
- Lower margins (assume around 20% Net Profit)
- Very competitive, harder to stand out.
- Time intensive early on (i work a full time job right now)
ADWORDS CONSULTING
Pros
- I spent a year managing Adword accounts and know how to do it well, i can offer real value for clients here.
- I love managing accounts and creating success for clients.
- I can discuss clients accounts in full detail and confidently explain to them whats wrong with their account and what id do to make it better, whereas most salespeople have zero idea and are more dependent on pumping a buyers emotions to get the sale.
- This is where i could most likely get some faster successes.
Cons
- Only fulfills 3/5 CENTS criteria.
- Have zero sales experience and i'm a natural introvert - INTJ personality type. I consider sales a skill that can be learned by anyone, and while it intimidates me, cold/warm calling potential clients does have some fear/excitement feel to it - the same feeling you get when you expand your comfort zone, and i can see the value there. Whilst i'm sure i could improve my sales skills, this may take time and i'm not sure how i feel about building a business that relies heavily on a skillset that is not a strength for my personality type.
- The bottleneck of the business is me, my income is tied to my time and number of clients i can handle.
- IMO less profit compared to ecom in the longer run unless i scale up into a full fledged digital marketing agency.

So basically with ecom i feel like there's more potential for longer term profit due to the scalability of it all but that it will take a lot longer and i have no proven success here, but with Adwords i feel like there's lower long term profits, my ability to scale is strongly tied to my time, and i'd have to learn some sales skills, but there's a higher chance of success as it's an area i'm competent at and have proven success in.

Thanks for reading, i just had to get my thoughts out there on paper (or screen) and would love to hear some different opinions - Thanks!

Chris

 

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