Educating Customers How to Reduce Service Costs

[ExCubeCommando]

In my business, customers will often question the high cost of repairs. Here's a short video I've made in an attempt to educate my customers, dentists, how to cut their costs on handpiece repairs. Your feedback requested unless you're not interested in watching a somewhat technical video.

WARNING...NO professional acting, so please don't beat me up too badly if offering feedback!

Anyway, when I went into one office to drop off my flyer, the doctor was there and was asking questions. He said something like "how would I know you wouldn't replace parts, but charge me a high fee as if you did?". That's what prompted me to make this video.

Besides, on these tools, the parts are OEM, intricately engineered, and expensive. I don't make much profit when I have to replace lots of high dollar parts.

I basically told the guy I wouldn't last long in this business if I tried to pull something like that, and told him how would I know someone gave me a repair item they already knew about just to test me? That could very well come back to bite me right in the butt.

I told him I wanted to build my business on trust and providing value. The point of this post is to show any of you who are involved in repairing equipment, that I've found explaining the problem and showing customers the parts I've replaced, does a lot toward providing a feeling of goodwill (and repeat business).

Even if they just tell me "I don't care what you did, as long as it works", I still want to make an effort to explain to them what I did to give them a fair and honest deal on my service.

 

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