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This has been a very effective marketing strategy for me. It has had a 100% rate. Every time I have done a marketing campaign with this strategy it has worked.
Business cards.
When I first started using them I thought they were a waste of money. But they have surpassed my expectations.
I think the two key variables that determine the effectiveness of the cards are
How limited is your product/service in terms of who you can sell to?
For example, everyone on the planet needs water. Not everyone needs a luxury car.
My service can be sold to pretty much anyone. Think like roofing or something, pretty much everyone has a roof.
How great is the need of the service/product?
Just because it can be sold to everyone doesn't mean everyone will need or buy it. I think buying and selling wholesale houses would be a good example for this. Is it a legitimate need? Absolutely. But how many people really need to sell their house at ridiculous discounts? Not many. As a result it takes longer for results, and you need to market far more than someone like me would.
My service has both of the above
As a result business cards are very effective for me. Here is a perfect example for you. 4 days ago I was at a gas station at about 4 in the morning filling up gas. After I was done, I slid a business card in the debit card reader. I got a call literally the next day. That sale was $852. That job would take place at the end of August. I will be gone with the NG. I am not sure if I will be back in time to make sure it is done correctly. I might have to let it go. If I do it I will post the sale in my business progress.
That was the only business card I put out that day.
I am not saying it works like that all the time for me. But so far I have been able to get at least 2-3 sales a week from business cards alone. My favorite thing about cards is the ROI. I can get around 500 cards for like $10-$20 bucks. If I place 500 cards out and get only one sale, that card paid for itself many times over and it paid my business cards off for a while.
So if you have a legitimately good service/product that can be sold to just about anyone, I would highly recommend using business cards.
Business cards.
When I first started using them I thought they were a waste of money. But they have surpassed my expectations.
I think the two key variables that determine the effectiveness of the cards are
How limited is your product/service in terms of who you can sell to?
For example, everyone on the planet needs water. Not everyone needs a luxury car.
My service can be sold to pretty much anyone. Think like roofing or something, pretty much everyone has a roof.
How great is the need of the service/product?
Just because it can be sold to everyone doesn't mean everyone will need or buy it. I think buying and selling wholesale houses would be a good example for this. Is it a legitimate need? Absolutely. But how many people really need to sell their house at ridiculous discounts? Not many. As a result it takes longer for results, and you need to market far more than someone like me would.
My service has both of the above
As a result business cards are very effective for me. Here is a perfect example for you. 4 days ago I was at a gas station at about 4 in the morning filling up gas. After I was done, I slid a business card in the debit card reader. I got a call literally the next day. That sale was $852. That job would take place at the end of August. I will be gone with the NG. I am not sure if I will be back in time to make sure it is done correctly. I might have to let it go. If I do it I will post the sale in my business progress.
That was the only business card I put out that day.
I am not saying it works like that all the time for me. But so far I have been able to get at least 2-3 sales a week from business cards alone. My favorite thing about cards is the ROI. I can get around 500 cards for like $10-$20 bucks. If I place 500 cards out and get only one sale, that card paid for itself many times over and it paid my business cards off for a while.
So if you have a legitimately good service/product that can be sold to just about anyone, I would highly recommend using business cards.
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