If I'm asking this question, then it probably is spam. But I just want to double check with people who know more about the legal end of email marketing.
I'm helping someone setup an email marketing automation system. The business is getting a lot of leads from cars dot com and we were thinking about sending the leads to his list. However, after doing some thinking I realized that he might not be able to legally contact these people because they opted in through a 3rd party.
The way it works is that someone goes to cars dot com and completes a form. He can then submit a bid (if buying a car) or contact the person through cars dot com. He also gets a downloadable CSV file with all of the information about a lead (name, email, phone, etc).
Any idea if he can add these people to a list and contact them?
BTW - I'm also getting legal advice later this weekend, but in the meantime I'm also interested in seeing what people here might say.
I'm helping someone setup an email marketing automation system. The business is getting a lot of leads from cars dot com and we were thinking about sending the leads to his list. However, after doing some thinking I realized that he might not be able to legally contact these people because they opted in through a 3rd party.
The way it works is that someone goes to cars dot com and completes a form. He can then submit a bid (if buying a car) or contact the person through cars dot com. He also gets a downloadable CSV file with all of the information about a lead (name, email, phone, etc).
Any idea if he can add these people to a list and contact them?
BTW - I'm also getting legal advice later this weekend, but in the meantime I'm also interested in seeing what people here might say.
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