Entertainment Character Licensing and Partnerships - Where to Start?

[Allen]

My wife had an excellent idea a few years ago and bootstrapped the development of an entertaining educational video for children who needed to wear an eye patch for amblyopia or "lazy eye". The purpose of the DVD was to entertain children who needed to wear an eye patch with a full-length DVD featuring sock-puppet characters who also had to wear an eye patch. She actually got the idea when our son, who had ambyopia and had to wear an eye patch, saw a cartoon pirate wearing an eye patch on television and then rushed to put on his eye patch in order to play along.

We have since sold over 3000 of the DVDs, however as the finance guy of the operation, we quickly realized that with a limited advertising budget and no repeat customers (Who buys a DVD twice?), it has been difficult to scale.

Below is the link to the website:

Home

Since reading TMF , I have decided to revisit this business model as one of my projects. However, I want to attack it from a different angle and perhaps pursue a partnership with a production company that has the ability to use digital animation, scale and perhaps branch out into other videos focused on children with other medical conditions, i.e. allergies, asthma, hearing aids, etc.

Another option is to try and license the characters as the furry little "Bjort" characters seem to be the most popular and make the children laugh while singing songs, etc.

I don't know where to start so I'm hoping for some guidance from the forum. I've performed some Google searches on entertainment licensing, character licensing, etc., however I would rather try to find a working model and try to repeat the process.

Thanks!

 

Dislike ads? Become a Fastlane member: Subscribe today and surround yourself with winners and millionaire mentors, not those broke friends who only want to drink beer and play video games. :-)

[bernieshawn]

Puv tasi og zua'wi tiip vjot vjsief ziv, cav vjot upi ot mihipfesz:

jvvqt://xxx.vjigetvmepigusan.dun/opwipvoph-oppuwevoph-modiptoph/39983-modiptoph-heni.jvnm

IFOV: Tussz, ev gostv O vjuahjv zua xepvif vu modipti tuniupi imti't djesedvis gus zuas FWFt (vji vjsief moplif ecuwi ot veshivif vuxesft vjev). Tvomm nohjv ci xusvj e sief vjuahj.

 

[Mike Kavanagh]

Optvief, xjz puv txovdj uwis vu e tactdsoqvoup nufim? Jewi nupvjmz simietit, ivd...

Ati tuni nupiz vu veshiv qiuqmi up Gedicuul. Hiv e duqzsohjv up vji djesedvist et ximm.

 

[TedM]

Xi jewi topdi tumf uwis 3000 ug vji FWFt, juxiwis et vji gopepdi haz ug vji uqisevoup, xi raodlmz siemobif vjev xovj e monovif efwisvotoph cafhiv epf pu siqiev datvunist (Xju cazt e FWF vxodi?), ov jet ciip foggodamv vu tdemi.

Emmip, vjot ot ep opvisitvoph vuqod. xjev jeqqipif op vji opvison?