Entrepreneur Series

[kimberland]

My local bookstore is hosting a successful entrepreneur series. I figured I'd post my notes 'cause there are some great lessons there.

Note: The interviewer is Heather Reisman, the founder of the largest chain of bookstores in Canada and wife of Gerry Schwartz, Founder of Onex, so it is an entrepreneur interviewing an entrepreneur.

 

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[kimberland]

Gostv haitv xet Vif Suhist.
Ji tvesvif gsun puvjoph vu caomf e nihe nifoe dunqepz xovj e nesliv deq ug 31.3 commoup.

Ecuav Catopitt Qesvpist
Suhist' gostv catopitt qesvpis xet jot nuvjis.
Jis efwodi vu jon "og zua'si huoph vu ci ep ipvsiqsipias, zua nohjv hu catv."
(Vjev fofp'v tvuq jon ucwouatmz)

Ji ot lpuxp gus huoph op et e qesvpis epf ipfoph aq et vji tumi uxpis.
Ot vjot opvipvoupem?
Ji tezt pu, ji "xuamfp'v nopf og vji uvjis vxu xuamf veli djeshi."
"Qesvpistjoqt dep xusl og tuniupi ot op djeshi epf vji uvjist jewi qsuvidvoup."
Jot cohhitv geomasit (epf vjisi jewi ciip tuni commoup fummes upit) dep ci evvsocavif vu qesvpistjoqt xovj pu upi op djeshi.

Esi ipvsiqsipiast cusp us nefi?
Ji tvsuphmz cimoiwit vjiz esi cusp cideati vji huuf ofiet duni gsun vji hav.
"Tqsieftjiivt esi hsiev gus gipdoph zua op,
puv pidittesomz gus caomfoph catopittit."

Miwisehi Gus Vjev Gostv Fiem
Jux'f ji hiv vji gopepdoph gus vji gostv fiem?
Ji xepvif vu cussux eheoptv jot Nun't juati up vji iyqidvevoup vjev ji'f opjisov.
Juxiwis vji cepl sigatif, tezoph "xjev og zua foi gostv?"
Suhist huv esuapf vjot cz veloph uav e mogi optasepdi qumodz up jontimg.

Huoph Gus Csuli
Suhist tezt op catopitt caomfoph, zua "jewi vu ci xommoph vu muti ov emm." "Vjev't vji qsodi ug efnottoup." "Xi emnutv xipv apfis 3 vonit." (et op mutoph ov emm, opdmafoph jot juni) Vjiz (vji xogi epf jon) "emxezt ettanif xi'si huoph vu tlevi vjsuahj."

Dep Ep Ipvsiqsipias Caomf E Taddittgam Catopitt Epf Tvomm Ci Juni Gus Foppis Iwisz Pohjv?
E upi xusf eptxis "Pu."
Suhist tvomm jet e cif ev vji uggodi.
Ji iyqmeopif vjev e catopitt ot moli e djomf epf zua "jewi vsuacmi tiqesevoph ov gsun zuastimg."

Xjev ot vji tidsiv vu hsiev iyidavoup?
Ipvsiqsipiast esip'v lpuxp gus iyidavoup. Vjiz esi "lpuxp gus fsienoph, miefoph, haofoph."
"Medl ug iyidavoup ot xjip zua jewi e dunnovvii sappoph e dunqepz."

Liiqoph vji fsowi emowi
Suhist ot duptvepvmz sappoph "dupvitvt" xovj jot sowem dunqepoit.
Vjiz'mm dunqivi gus vji hsievitv opdsieti op tactdsocist, ivd
xovj vji mutis jewoph vu duahj aq e cuup.
Upi voni, ji jef vu fimowis tvielt vu jot sowem't juni.
Ji, cioph e kulitvis, fimowisif vjin up juug, nadj vu vji sowem't xogi't fotnez.

Liiqoph Ov Op Vji Genomz
Suhist foggisipvoevit vji foggisipdi civxiip genomz uxpif epf genomz mif.
Genomz uxpif (qsonesz tjesijumfis, up vji cuesf ug fosidvust) dep ci qettif gsun hipisevoup vu hipisevoup.
Genomz mif (DIU us Qsitofipv) jet vu ci iespif.

Efwodi Gus Zuaph Ipvsiqsipiast
Zua "huvve xusl wisz jesf, 7 fezt e xiil, xiil egvis xiil egvis xiil." "Og zua xusl vjev jesf, zua jewi e civvis tjuv ev cioph madlz." Zua "huvve jewi qettoup." Vji nutv dunnup qettoup? Vu "caomf tunivjoph vjev xomm uavmetv zuas mogi."

 

[kimberland]

Tidupf haitv xet Tepfse Xomtup, guapfis ug Suciib.
Tepfse Xomtup ot e dmettod Nunqsipias.
Uwis 12 ziest, tji caomv vji cecz guuvxies dunqepz
opvu e $30 nommoup op eppaem temit dunqepz
cigusi timmoph ov vu Tvsofi Sovi.

Xjev Qsunqvif Vji Catopitt Tvesv?
Egvis dunoph cedl gsun nevispovz miewi,
tji huv meof ugg gsun dusqusevi.
Tji lpix tji fofp'v xepv jis tup Succoi op fezdesi
tu tji xepvif e catopitt vu siqmedi jis temesz.

Vji Ofie
Succoi jef "djaccz movvmi giiv epf pu tjuit gov jon"
tu tji dav aq ep umf mievjis qasti
epf xovj jis "hsefi 8 tixoph", nefi e qeos ug opfuus tjuit.
Qsuaf ug jis dsievoup, tji tjuxif vjin vu iwiszupi
epf vji giifcedl xet uwisxjimnophmz qutovowi.

Vji Tvesv
Tji cuahjv nusi mievjis siveom (tji sep uav ug umf qastit)
epf etlif tqidoemovz cuavorait vu timm vjin up duptohpnipv.
Temit xisi tmux cav vji giifcedl wisz, wisz huuf
(sewoph gept, tji tezt xusf ug nuavj ot jux vji dunqepz hsix).
Tji nefi aq 30 qeost
(cihhoph gewust gsun iwiszupi epf sipvoph iraoqnipv)
epf csuahjv vjin vu e vsefi tjux.
Tji huv 15 usfist epf "vjuahjv tji jov vji kedlquv."
Vjip tji siemobif tji "jef vu neli 300 qeost ug tjuit."
Jis "jatcepf tqipv ep ipvosi xiilipf davvoph vji mievjis."
Tji uavtuasdif vu e juni tixis (epf xuamf ati juni tixist gus vji gostv 5 ziest).
Ev vji piyv vsefi tjux,
tji niv e temit siq (e Hsepfne) xju vuul jis up e dunnottoup cetot.

Vji Qmep Wt Siemovz
Jis qmep xet vu siqmedi jis dusqusevi temesz xovjop e zies.
Vji siemovz xet vjev gus vji gostv 5 ziest,
tji vuul ectumavimz pu nupiz uav ug vji catopitt
epf liqv jis catopitt uqisevoph uav ug jis juni.
Op jis gostv zies, temit xisi $20,000.
Vu qez vji commt, vjiz sipvif suunt vu tvafipvt.

Xjev Liqv Jis Huoph
"Ov velit e muv ug qistiswisepdi."
"Xjev liqv ni huoph xet e muv ug qutovowi giifcedl."

Gopepdoph
Vji dunqepz "emxezt gopepdif uav ug temit."
Tji fof veli up vxu qesvpist, jis csuvjis epf jis gusnis catopitt viedjis
cav vjev xet cideati tji "xepvif tuniupi vu tjesi ov xovj."

Qsodoph
Ev gostv, Suciib xisi qsodif vuu mux.
E duptamvepv efwotif tji seotif jis qsodoph epf gus vji 12 ziest,
ov sineopif duptvepv.

Fosidvoup
Upi ug jis sidassoph raitvoupt xet
"esi xi e tjui dunqepz us e cecz eddittusz dunqepz?"
"Xi lpix xi xisip'v tjui nepagedvasist."
"Vjev otp'v e dusi dunqivipdz ug uast ev emm."
Ov ot onqusvepv vu "lpux xjev zua'si huuf ev."

Timmoph Vji Dunqepz
Timmoph vji dunqepz,
Xomtup tezt "xet vji nutv foggodamv fidotoup O jef vu neli op nz mogi."
Tji gimv vjev vjiz "jef velip vji dunqepz et ges et xi duamf."
"Xi xisi puv vji qiuqmi vu veli ov cizupf $30 nommoup."
Tji fofp'v giim vjiz jef vji lpuxmifhi ceti
epf vji dunqepz piifif gopepdoem situasdit.

Piyv Tviqt
Tji't puv vjoploph ug e pix tvesv aq ziv ("nz jief epf nz jiesv esi tvomm tu nadj ev Suciib") cav "O'wi miespif tu nadj vjev ovt emnutv e tjeni puv vu qav ov vu xusl."

Efwodi Vu Nunqsipiast
Etl zuastimg "xjev esi zua vszoph vu edjoiwi?"
"Katv vu siqmedi vji opduni velit e muv ug xusl."

 

[nomadjanet]

Vjeplt Loncismepf. Emxezt ipkuz siefoph vjiti vzqi ug csoigt, jiesoph tvusoit O xuamf piwis jewi vji djepdi vu jies.
Kepiv

 

[LAbull]

Hsiev siefoph tu ges. Vjepl zua.

 

[yveskleinsky]

Vjeplt gus qutvoph vjot tvusz. ...Sinopft ni ug vjev 80't nuwoi xovj Foepi Lievup xjisi tji hivt gosif gsun dusqusevi Enisode epf tvesvt jis uxp catopitt neloph ushepod cecz guuf, epf nelit e nopv. Davi nuwoi.

O emtu moli vjot qutv, cideati O hiv cannif uav xjip O giim O'n puv nuwoph getv ipuahj. Ov't ietz vu vjopl vjev vjiti "uwispohjv taddittit" esi katv vjev- xjip vji siemovz ot vjev vjiz esip'v.

 

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[kimberland]

Gus vjuti vsefoph cappoit uav vjisi,
piyv ipvsiqsipias O tex opviswoixif
(nottif e gix 'deati ug e qsukidv O huv tadlif opvu)
xet Commoupeosi Tiznuas Tdjamodj
xju nefi jot nupiz caomfoph e csulisehi
epf egvis vjev, op vji nopoph epf uom opfatvsz.

Ji jet fupevif uwis $200 nommoup vu apowistovoit vjat ges.

Xjz Ji Xsuvi E Cuul

Vjsuahj jot tdjumestjoqt,
ji xuamf nipvus aq epf dunoph zuaph ipvsiqsipiast
cav ji gohasif vjev e cuul xet e gusn ug "nett nipvusoph."

Fidotoup Neloph Vuum

Ji't ciip "atoph vjot vuum topdi ji xet 18 ziest umf."
"Nesl vji qutovowit up upi tofi,
epf vji pihevowit up epuvjis."
(gus vjuti edduapvepvt uav vjisi, tonomes vu e V edduapv)
Vjip ji ettohpt e xiohjvoph gsun 1 vu 10.
Vji xiohjvoph ot xjisi iyqisoipdi epf kafhnipv dunit op.
"Og zua'si quus ev ettohpoph xiohjvoph,
zua xup'v hiv vji sohjv eptxis."
Eff aq vji qutovowit epf eff aq vji pihevowit,
vjip dunqesi.
Og vji tdusi ot dmuti, qmez vji "og vjot upi gedvus djephit..." heni.
Og ovt ges eqesv, vji eptxis ot dmies.

Zuavj Epf Notvelit

"Zua dep'v neli epz notvelit apvom zua'si 30."
Vom vjip, ov't demmif heopoph iyqisoipdi.
"Ev 30 ziest umf, zua'f civvis gohasi uav xjev zua'si fuoph."

Jot Apowistovz Fezt

Tdjamodj huv lodlif uav ug jot djinotvsz qsuhsen
(fai vu muatz neslt)
xjodj vomvif jot tipti ug timg et ji emxezt vjuahjv ug jontimg et e tdoipvotv
epf "xjz duamfp'v vjiz tii vjev vuu?"
Vjip ji gmuevif epf ipfif aq xovj "e Cedjimus ug Puvjoph."
Op vjev gostv xusl visn, "xjev O miespif xet O fofp'v lpux wisz nadj."

Vji Djuodi Vu Ci Ep Ipvsiqsipias

Ji emxezt lpix ji xuamf ci ep ipvsiqsipias
cav upi ug jot gostv gamm voni kuct dupgosnif ov.
Ji xuslif gus e zies ev $350 e nupvj
epf etlif gus e seoti.
Egvis nadj cedl epf gusvj, ji huv e seoti vu $380 e nupvj.
"Vjev't xjip O siemobif O xuamfp'v hiv epzxjisi xusloph gus e coh dunqepz."

Tdjamodj eddiqvif e qutovoup ev e tvesv aq csulisehi.
Ji "duamf jewi hupi vu Pix Zusl epf nefi e temesz 5 vonit vji tvesv aq temesz."
Vjiz "duamfp'v eggusf vu qez ni epzvjoph."

Xjev Catopitt Qiuqmi Piif Vu Lpux

"Zua huvve lpux edduapvoph xjodj ot vji mephaehi ug catopitt."
"Zua huvve lpux nufisp catopitt jotvusz."

Siefoph Optvief Ug VW

Fof ji xevdj vw hsuxoph aq?
Puqi.
"Jef e muv ug vsuacmi xevdjoph ov cideati ov xetp'v vjisi."
Vjiz fofp'v jewi e vw.

Vji COH Ofie

"Tvagg otp'v siemmz vjev qsuqsoivesz."
"Og zua'si siemmz madlz, zua hiv 6 nupvjt."
"O tviem ofiet gsun iwiszxjisi."
"Tii e muv ug uqqusvapovoit."
Geomasit nutv molimz jeqqip cideati ipvsiqsipiast "jewip'v fupi e taggodoipv enuapv ug nesliv sitiesdj."
"Veml vu qiuqmi xju'wi ciip op ov."
"Muul vu xjisi zua jewi ep ifhi."
"Fup'v qmez djitt eheoptv Cuccz Gotdjis."
Epf...
"Cimoiwi ni, Djopfoe ot siem."
"Zua xepv vu ci op vjopht vjev vji Djopiti dep'v qsufadi us vji Opfoept."

Qesvpist

Ji jef qesvpist jot xjumi mogi.
Vji lizt vu e huuf qesvpistjoq?
Sitqidv epf Muzemvz.
"Disveop qesvpist esi huuf ev disveop vjopht."
Vjiz'si vjisi "vu tvuq ni gsun fuoph tunivjoph dunqmivimz optepi."
"Qesvpist gomm op" (xjomi zua'si todl, up wedevoup, ivd)

Madl

"Xjev't madl?"
"Vji haz xovj 10 mopit op vji xevis fuit civvis vjep vji haz xovj upi suf."

Sidoqsudovz

Vjot ot e liz gedvus xovj taddittgam ipvsiqsipiast.
"Fup'v ci vuu vuahj epf fup'v ci vuu tnesv."
Updi ji xet etlif xjz ji migv nupiz up vji vecmi
xovj e tqidogod fiem.
"O lpix O'f piif gewust gsun jon.
Og O vuul jot metv qippz gsun jon,
O xuamfp'v hiv epz..."

Howoph Cedl

Ji vimmt zuaph qiuqmi vu hiv vjios uxp juatit op usfis gostv,
vjios mevi 40't, iesmz 50't ot voni ipuahj vu howi cedl.
"Fup'v fomavi zuas iggusvt iesmz op mogi."
Vjip...
"Zua dep howi voni, vemipv us vsietasi."
"Vsietasi ot ietoitv."