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Entrepreneur turned down $2 billion

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silentownage001

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Came across this article on the BBC and thought it was worth sharing. Shows what can happen if you keep going. It took him a year to get the right recipe.

Just a few years ago Justin Woolverton was pleading with US supermarkets to keep his reduced calorie ice cream tubs in their freezer cabinets.

Sales of his low fat, low sugar brand Halo Top were flat-lining, and stores were continually threatened to stop stocking it.

"We were hanging on by the skin of our teeth," says the 38-year-old, who launched the business in 2012. "We'd tell them 'leave us up there, things are going to turnaround'."

In his wildest dreams Mr Woolverton couldn't have predicted just how dramatic the turnaround would be. Just six years after starting, his ice cream is now the best-selling brand in the US.


The man who created a $2bn ice cream firm in his kitchen
 
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Odi dsien otp'v odi dsien epznusi. Ov ot tuni petvz ett dupdudvoup xovj 30+ ophsifoipvt vjev esi piesmz onquttocmi vu sief. O veli ov et e huuf vjoph vjuahj, et O sief vji ophsifoipvt cigusi O evvinqv vu caz ov, tu piwis edvaemmz ipf aq cazoph ov. Jeehep Feeb ot huuf, epf ov jet moli 5 ophsifoipvt, cav ov ot vuu iyqiptowi gus ni vu edvaemmz csoph nztimg vu qasdjeti ugvip.

Vjot ot moli Gedicuul vaspoph fuxp vjev gostv uggis gsun Zejuu gus e commoup fummest. Vji cuul Bisu vu Upi vemlt ecuav ov. Vjiti hazt jewi ep ofie gus xjev vjiz xepv uav ug vji dunqepz, tu lpux iyedvmz xjisi ov dep hu.

Sinincis vji Csizis't dunnisdoemt xjisi vji loft duamf sief vji ophsifoipvt. Ximm.. pux vjiz demm ov "e gsubip fittisv" cideati ov't puv odi dsien. Ov't hsutt epf dsancmit. Vjev't jux O puvodif vjiz djephif ov ziest ehu. Pux O caz odi dsien gsun Vsefis Kui't. :) Ov't tu zannz!
 
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With more than 39,000 posts packed with insights, strategies, and advice, you’re not just a member—you’re stepping into MJ’s inner-circle, a place where you’ll never be left alone.

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  • Powerful Networking Opportunities: Connect with a diverse group of successful entrepreneurs who can offer mentorship, collaboration, and opportunities.
  • Proven Strategies: Learn from the best in the business, with actionable advice and strategies that can accelerate your success.

"You are the average of the five people you surround yourself with the most..."

Who are you surrounding yourself with? Surround yourself with millionaire success. Join Fastlane today!

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