While driving one day, Amy Baxter felt her steering wheel vibrate due to mechanical difficulty, leaving her hands numb. The sensation--or lack thereof--became a classic "aha" moment.
An M.D. specializing in pediatric emergency medicine, Baxter had been dealing with her young son's traumatic experience receiving vaccination injections. That day in the car, she hit upon the idea that vibration, combined with cold, might overwhelm nerve endings and allow for pain-free injections, helping patients with fear of needles.
Today Buzzy devices are in 500 hospitals in the U.S., U.K., Australia, New Zealand and South Africa; other international distribution deals are in the works. Buzzy is available to consumers via the company's site and online venues like Amazon. Revenue is projected at $800,000 for 2012 and is expected to top $5 million in 2015.
http://www.entrepreneur.com/article/224734
An M.D. specializing in pediatric emergency medicine, Baxter had been dealing with her young son's traumatic experience receiving vaccination injections. That day in the car, she hit upon the idea that vibration, combined with cold, might overwhelm nerve endings and allow for pain-free injections, helping patients with fear of needles.
Today Buzzy devices are in 500 hospitals in the U.S., U.K., Australia, New Zealand and South Africa; other international distribution deals are in the works. Buzzy is available to consumers via the company's site and online venues like Amazon. Revenue is projected at $800,000 for 2012 and is expected to top $5 million in 2015.
http://www.entrepreneur.com/article/224734
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