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While working on marketing for my startup idea, I've come across some phenomenal resources for content marketing, specifically blogging. Some of you working on promotion through blogging will find this useful.
Here is an e-book written by Priceonomics, a company that started blogging to promote their initial product but ended up pivoting to a new business model because of their blogging talents. It's a long read but they include chapter summaries.
This is a method called "The Skyscraper Method" for promoting your newly written blog masterpiece. It's genius.
Feel free to post more if you have any bookmarked!
Here is an e-book written by Priceonomics, a company that started blogging to promote their initial product but ended up pivoting to a new business model because of their blogging talents. It's a long read but they include chapter summaries.
The Content Marketing Handbook - Priceonomics
A 30,000+ word blog post about how to write about information and make it spread. And something new from us: The Priceonomics Data Studio.
priceonomics.com
This is a method called "The Skyscraper Method" for promoting your newly written blog masterpiece. It's genius.
Skyscraper Method: +110% Traffic (Link Building Case Study)
The Skyscraper Technique: a 3-step process for building white hat backlinks using content marketing.
backlinko.com
Feel free to post more if you have any bookmarked!
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